New Book: Gender Equality and Nation Branding in the Nordic Region

A new book on gender equality and nation branding has been published with Nordic Branding's own Eirinn Larsen, Sigrun Marie Moss, and Inger Skjelsbæk as editors.

Summary

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region.

The volume is the result of the research group Gender Equality as Branding.

This book is freely available to read through Open Access and will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism.

Further information

The book can be purchased via Routledge's website (external link), but is also available digitally through Open Access on the Taylor & Francis Group website (external link).

Eirinn Larsen is the project leader for Nordic Branding and is Professor of History at Department of Archaeology, Conservation and History, University of Oslo.

Sigrun Marie Moss is Associate Professor in Psychology at the Department of Psychology, University of Oslo.

Inger Skjelsbæk is the leader of Nordic Branding's Gender Equality Pillar and is  the Director of the Centre for Gender Research, University of Oslo and Professor at the same institution.