The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. While a number of new and burgeoning competitors such as Mastodon, Post and T2 have tried to lure Twitter users away, all remain relatively small so far. "I find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads." Still, she said, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users."
