As a shaky Shatner emerged from the capsule, he instantly wrapped his arms around the Blue Origin and Amazon founder. Under Federal Aviation Authority (FAA) guidelines, they won't technically be astronauts, but the word isn't protected, so can call themselves Blue Origin astronauts, or tourist astronauts. 'This is a pinch-me moment for all of us to see Captain James Tiberius Kirk go to space,' Blue Origin launch commentator Jacki Cortese said at lift off said before liftoff. She joined Blue Origin in 2013 and oversees New Shepard flight operations, vehicle maintenance, and launch, landing and ground support infrastructure. 'It looks like there's a great deal of curiosity in this fictional character, Captain Kirk,' he said in a video released by Blue Origin.