Before today, Bezos’s private space company, Blue Origin, had not flown its rocket with any people on board. Future Blue Origin customers need only show up a few days before launch for some light training on their fully autonomous ride. But for Bezos, space came first. The day before he flew to space, Bezos walked around his facility in the West Texas desert, dressed for the part of a cowboy. But Bezos believes humankind will need to soon—not just the elites who can afford Blue Origin’s services, but all kinds of people.
