If you run a business that thrives online, you must have discovered the benefits of explainer videos for pushing products and services. These short videos have overtaken numerous marketing strategies in today's financial world, commanding massive traffic and viewer conversions. But explainer videos come in different types and qualities, depending on the creator. As such, the price ranges for these high-engagement marketing videos are more comprehensive than anticipated.
Explainer Video Price by Duration
While the average explainer video rests at the one-minute mark, some may extend up to two minutes, while others are as brief as 30 seconds. And duration determines how much the video production will cost. As a default, videos cost more the longer they extend, meaning you’d pay less for a 1-minute video than a 2-minute one. And while other factors combine with this to determine price, this parameter is definitive.
Explainer Video Price by Type
Explainer videos come in two main types; animation and non-animation. And while other factors can influence how much each type costs, a distinction still stands when dealing with this factor alone. As a rule, animated explainer videos are on the pricier side since they require lots of research, creativity, and tools. Plus, they’re more demanding of pre-production duties like storyboarding and illustration.
Even when dealing with animated explainer videos, you’ll discover the cost varies with the type. Usually, they’re seven kinds of animations for explainer videos; Whiteboard, 2D, Motion Graphics, 3D, Screencast, Stop-motion, 5D, Animated typography, Traditional, Infographic, Outline, Isometric, and Cutout.
Each type requires specific expertise and skill, which ultimately means they’re priced differently. For example, 3D, motion graphics, 5D, and stop-motion animations are among some of the most expensive animated explainer video types, while whiteboard, traditional, infographic, and cutout animations are more affordable.
Explainer Video Price by Creator
If you’re contracting a freelancer for your project, you’ll be spending less than someone who outsources to an explainer video creation service- usually around $100 to $1000. Of course, the price still depends on reputation and popularity, as famous freelancers on Fiverr will charge higher than their lesser-known counterparts. Sometimes, a highly reputable freelancer may charge as much as $1,500- just as much as some medium-level three-crew production studios.
Explainer video production agencies offer considerably high prices but make up for this with superior service. Because these creators are inclusive in service, you get total value for your money, complete flexibility in your production, and ample revision time for your projects. Explainer video production firms charge differently, with some billing as high as $4,000 per video. But you can still find others that give a similarly high level of quality for something considerably lower.
How Much Should You Pay?
Different factors influence how an explainer video price is determined, and the range varies broadly across other platforms and creators. But explainer videos are default charged by the minute, whether animated or not. On average, though, live-action explainer videos cost $10,200 to almost $18,000. And while you may find some animated explainer video services for as low as $500, the price can range up to $250,000!
The Bottom Line
The truth remains that the price of explainer videos is significantly different since so many factors influence the final cost. But it doesn’t mean you won’t find something that matches your budget. At Zelios Agency, affordable explainer video contracts are always available and, in many cases, tailored to fit clients’ budgets. Do reach us through our mail today for all details on our services and price ranges.
