Deadline
Nov 01, 2026
Closing in 13 days
Location
N/A
United States
Employment
Permanent
Full time
Reference
N/A
Posted
Oct 14, 2026
About the role
Posting Details
Position Information| Position Number | 997922 |
|---|---|
| Functional Title | Web Content SEO/GEO Specialist |
| Position Type | Staff |
| Position Eclass | EP - EHRA 12 mo leave earning |
| University Information | Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B. |
| Primary Purpose of the Organizational Unit | University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications. |
| Position Summary | The Web Content – SEO/GEO Specialist is a digital marketing professional within the Office of Marketing and Branding, responsible for optimizing the University’s web content for search engine visibility and generative AI platform inclusion. Reporting to the Senior Assistant Director of Web Content, this position applies expertise in search engine optimization (SEO) and generative engine optimization (GEO) to ensure the University’s web properties rank effectively in organic search results and appear prominently in AI-generated responses from platforms such as Google AI Overviews, ChatGPT, and similar tools. The Web Content – SEO/GEO Specialist combines technical search expertise with content sensibility, working collaboratively with the web content, copywriting, and digital marketing teams to implement optimization strategies that drive qualified organic traffic and improve the University’s visibility to prospective students searching for academic programs, campus information, and higher education options. |
| Minimum Qualifications |
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| Additional Required Certifications, Licensures, and Certificates | |
| Preferred Qualifications |
|
| Special Instructions to Applicants | |
| Recruitment Range | $60,000 - $63,233 |
| Org #-Department | University Communications - 33901 |
| Job Open Date | 10/13/2026 |
| For Best Consideration Date | |
| Job Close Date | 11/01/2026 |
| Open Until Filled | No |
| FTE | 1.000 |
| Type of Appointment | Permanent |
| If time-limited, please specify end date for appointment. | |
| Number of Months per Year | 12 |
| FLSA | Exempt |
Key Responsibilities
________________________________________________________________________________________________________________________| Percentage Of Time | 35% |
|---|---|
| Key Responsibility | SEO Strategy & Implementation |
| Essential Tasks |
|
| Percentage Of Time | 25% |
|---|---|
| Key Responsibility | Generative Engine Optimization |
| Essential Tasks |
|
| Percentage Of Time | 20% |
|---|---|
| Key Responsibility | Technical SEO & Site Health |
| Essential Tasks |
|
| Percentage Of Time | 20% |
|---|---|
| Key Responsibility | Reporting, Analysis & Collaboration |
| Essential Tasks |
|
ADA Checklist
ADA ChecklistR for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).
| Physical Effort | Finger Dexterity - F, Vision-Skilled Trades - F, Reading - F, Writing - F, Vision-Color Distinction - F, Vision-Preparing/Analyzing figures, Vision-Visual inspection - F, Hearing - F, Talking - F, Standing - O, Sitting - F |
|---|---|
| Work Environment | Inside - F, Outside - O |
Applicant Documents
Required Documents- Resume/CV
- Cover Letter
- List of References
Supplemental Questions
Required fields are indicated with an asterisk (*).
- *
Please indicate how you learned of the vacant position for which you are applying:
- UNCGjobsearch Website
- Greensboro News & Record
- Carolina Peacemaker
- Other Newspaper
- The Chronicle of Higher Education
- Inside Higher Ed
- Other Professional Journal
- NCWorks.gov
- UNC System Job Board
- Other Online Job Board
- Personal Networking
- Other
- *
If you selected "Other", please provide the name of the resource here.
(Open Ended Question)
- *
Are you eligible to work in the United States without sponsorship?
- Yes
- No
- *
Will you now or in the future require visa sponsorship for employment at the University of North Carolina at Greensboro?
- Yes
- No
How to apply
Read the full posting, then apply through the employer's own site. Applications are handled by the institution, not by AcademicGates.
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