Marketing & Communication
Full-time, permanent position
Base salary will be in the range $98,582 - $107,349 + 17% Superannuation (HEW Level 7)
Based at our vibrant and picturesque St. Lucia Campus
About This Opportunity
Are you passionate about leveraging the power of social media to engage and inspire? The University of Queensland is looking for a dynamic Social Media Specialist to take our online presence to new heights. In this exciting role, you'll be at the forefront of managing our key social media accounts and crafting compelling content that resonates with future students and the community.
You'll collaborate closely with the Marketing and Audience Manager to shape and refine our UQ-wide social media content strategy, empowering others in the community through mentorship and best practices. If you're ready to make a meaningful impact and foster a thriving online community, we invite you to join us in elevating UQ's social media landscape
Key responsibilities will include, but are not limited to :
Develop and implement a social media content plan that aims to reach and engage with various audiences across different channels and platforms, including documenting and embedding processes and workflows.
Create organic and paid social content and source user-generated content for a variety of central brand platforms and channels, including but not limited to Facebook, Instagram, LinkedIn, YouTube and Twitter.
Contribute to the development and execution of all UQ marketing campaigns and promotional activities, with a view that social media is part of an integrated multi-channel approach.
Regular reporting of channel insights, content performance and recommended optimisations to be implemented.
Management of student storytellers including upskilling the team on content creation.
Work closely with the Paid Performance Media team to regularly review, analyse and optimise social content performance ensuring KPIs are met or exceeded, and regularly report on activity performance, audience insights, and social listening.
Lead the implementation and roll out of a UQ-wide social media channel strategy, providing training, guidance and advice to teams and individuals as they transition to a new social media ecosystem.
Lead timely community management on UQ's social media channels, monitoring and moderating content activity and responses.
Act as the first point of contact for the issues management team to coordinate a unified social response to emergent, escalating or crisis situations.
This role is a full-time position; however flexible working arrangements may be negotiated. On-call and out of hours work may be required.
About UQ
As part of the UQ community, you will have the opportunity to work alongside the brightest minds, who have joined us from all over the world.
Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you will have the opportunity to contribute to activities that have a lasting impact on our community.
Join a community where excellence is at the core of our culture, contributions are valued and a range of benefits and rewards are available, such as:
26 weeks paid parental leave or 14 weeks paid primary caregiver leave
17% superannuation contributions
17.5% annual leave loading
Access to flexible working arrangements including hybrid working options, flexible start/finish times, purchased leave, and a condensed fortnight
Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
UQ Study for Staff
On campus childcare options
Affordable parking (from just $5.75 a day)
Salary packaging options
About You
Qualifications equivalent to an undergraduate degree in marketing, multimedia, communications or related field or an equivalent experience combination of relevant experience and/or education training.
At least four years relevant work experience in a social media management or digital content publishing role, preferably in a large organisation with various audiences who have different needs and priorities
Demonstrated experience in leading the creation or implementation of a social media content plan or strategy across various platforms, as well as experience measuring and reporting on KPIs and providing actionable insights from data
High-level proficiency in social analytics, listening, and community management tools or platforms.
Demonstrated understanding of the role of organic versus paid activity with extensive experience in both across networks such as Facebook, You Tube, Twitter, Instagram, and LinkedIn
Demonstrated experience in authoring and creating impactful organic and paid social media content across various platforms with the ability to demonstrate measurable results.
Relevant experience in leading or mentoring other content creators (such as interns or juniors) with the goal of building professional competencies.
The successful candidate may be required to complete a number of pre- employment checks, including right to work in Australia and a criminal check.
Work Rights: You must maintain unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.
Questions?
For more information about this opportunity, please contact Jody Hart, Digital Marketing Manager at [email protected] For application queries, please contact [email protected] stating the job reference number (below) in the subject line.
Want to Apply?
All applicants must upload the following documents in order for your application to be considered:
Cover letter summarising how your background aligns to the ‘About You' section
Resume
Other Information
UQ is committed to a fair, equitable and inclusive selection process, which recognises that some applicants may face additional barriers and challenges which have impacted and/or continue to impact their career trajectory. Candidates who don't meet all criteria are encouraged to apply and demonstrate their potential. The selection panel considers both potential and performance relative to opportunities when assessing suitability for the role.
We know one of our strengths as an institution lies in our diverse colleagues. We're dedicated to equity, diversity, and inclusion, fostering an environment that mirrors our wider community. We're committed to attracting, retaining, and promoting diverse talent. Reach out to [email protected] for accessibility support or adjustments.
Applications close Tuesday, 12 November 2024 11.00pm AEST (R-44679).