Social Media and Marketing Specialist
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Position Details
Position Information
| Position Title |
Social Media and Marketing Specialist |
| Department |
Marketing |
| Position Category |
Staff Full Time |
| Job Description |
The Social Media and Marketing Specialist at Lincoln Memorial University plays a key role in shaping and executing the University’s social media strategy and strengthening LMU’s brand across digital platforms. The Social Media and Marketing Specialist oversees LMU’s organic social media efforts, creates and adapts engaging content, and works across the University to maintain a cohesive brand identity and advance institutional goals. |
| Required Qualifications |
Bachelor’s degree in communications, marketing, public relations, journalism or a related field. |
| Preferred Qualifications |
Master’s degree or relevant professional experience. |
| Physical Demands |
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| Campus |
Harrogate |
Job Duty
| Job Duty |
Promote the mission of Lincoln Memorial University to faculty, staff, students and the community at large.
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| Job Duty |
Develop and execute a comprehensive organic social media strategy aligned with the University’s overall marketing, communications and institutional goals.
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| Job Duty |
Manage LMU’s flagship social media accounts, including Facebook, Instagram, LinkedIn, YouTube, TikTok and other relevant or emerging platforms.
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| Job Duty |
Oversee all official LMU social media accounts, including non-flagship accounts managed by schools, programs and departments, and work with account managers to develop strategy, strengthen content and ensure alignment with University brand standards.
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| Job Duty |
Maintain an accurate and secure inventory of official LMU social media accounts, including administrators, passwords, recovery information and other account access information.
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| Job Duty |
Create, adapt and curate engaging content for social media platforms, including written content, photography, graphics and short-form video.
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| Job Duty |
Develop social-first content and campaigns that support University priorities, events, initiatives, recruitment efforts and achievements.
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| Job Duty |
Develop and support initiatives that engage students and other members of the LMU community in creating authentic social media content in collaboration with the Media Specialist and other members of the Marketing and Communications team. |
| Job Duty |
Coordinate with internal teams and external marketing partners to align organic and paid social media efforts and maintain consistency in messaging, creative, timing and overall brand presentation.
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| Job Duty |
Develop and maintain social media content calendars and coordinate content across University priorities and campaigns.
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| Job Duty |
Monitor social media inquiries, comments and messages and respond or route them appropriately and in a timely manner.
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| Job Duty |
Assist with social media communications during emergencies, crises or sensitive situations and escalate issues as appropriate.
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| Job Duty |
Stay current on social media trends, emerging platforms, tools and best practices and identify opportunities to strengthen LMU’s social media presence.
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| Job Duty |
Use social media analytics and monitoring tools to track key performance indicators, evaluate content and campaign performance, prepare regular performance reports and provide insights and recommendations to guide future strategy.
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| Job Duty |
Collaborate with schools, programs, departments, Admissions, Student Services, University Advancement, Athletics and other areas to identify content opportunities and support University priorities.
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| Job Duty |
Coordinate public relations efforts for assigned University areas and programs. Identify newsworthy stories, achievements and opportunities, and develop press releases, feature stories and other communications content.
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| Job Duty |
Photograph and provide social media coverage of University events and activities as needed.
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| Job Duty |
Participate in professional development opportunities to remain current on social media, digital marketing, communications and emerging technologies.
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| Job Duty |
Perform other duties as assigned.
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Posting Detail Information
| Posting Number |
S05496P |
| Job Open Date |
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| Job Close Date |
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| Open Until Filled |
No |
| Special Instructions Summary |
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| About the Institution |
Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about employment opportunities, contact the Office of Human Resources at 423-869-7112 or [email protected]. |
| AA/EEO Statement |
Lincoln Memorial University is an Equal Opportunity education institution. Lincoln Memorial University prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, veteran status, military status, pregnancy, sexual orientation, marital status, parental status, gender, gender identity, gender expression, and genetic information in all University programs and activities. |
| Background Check Statement |
The University will conduct criminal background checks on all employees. Background checks may include but are not limited to confirmation of the individual’s identity, credit information, motor vehicle driving record, review of an individual’s criminal conviction record (if any), verification of any license, and certificate or degree required for the position. |
| Quicklink for Posting |
https://careers.lmunet.edu/postings/46262 |
| Minimum Salary |
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| Maximum Salary |
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Supplemental Questions
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Applicant Documents
Required Documents
- Resume
- Cover Letter
Optional Documents
- Transcripts
- Transcripts 3
