Application Restrictions
Open to both Internal and external
Job Type
Support Staff (CUPE)
Posting In effect from
30/1/2025
Closing Application Date
12/2/2025
Closing date for internal CUPE applicants
12/2/2025
Applications will be reviewed commencing the “closing date for internal CUPE
applicants” and may continue until the position is filled.
Internal CUPE applicants must submit their application by 4pm on the
“closing date for internal CUPE applicants” for their Seniority to be
recognized. Applications received after the "closing date for internal CUPE
applicants" will be considered alongside external applicants.
Full/Part Time
Full Time
Support Type
Ongoing
Anticipated Start Date
3/3/2025
Position End Date (If Applicable)
The Hours of work are subject to change depending upon departmental
requirements
Schedule
The hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pm
Schedule Description
DUTIES
As a member of the Marketing and Communications team, the role of the Senior
Marketing Strategist is to work in collaboration with the department and
university clients to plan and execute integrated marketing campaigns, which
build the TRU brand and support recruitment and retention initiatives.
MAJOR DUTIES & RESPONSIBILITIES
Contributes to the development of an annual institutional marketing plan and individual client marketing plans by recommending strategies and tactics that will help increase awareness, drive inquiries or achieve project objectives.
Stays abreast of the latest trends in digital and social media marketing and is adept with using a variety of digital channels for advertising.
Establishes and maintains relationships with advertising sales representatives (e.g. online advertising, out of home, radio, television, theatre, print), responsible for media buying, securing media discounts and making recommendations on new advertising opportunities.
Establishes and manages working relationships with external suppliers (e.g. printers, photography, video), requests quotes, selects vendors, sets project timelines, oversees quality control and financial accountability related to production.
Coordinates and leads projects including: client services; writing creative briefs; issuing requests for proposals, purchasing online and offline media; selecting and managing vendors; setting up dockets using project management software; establishing work back schedules based on resources, time, priorities and project scope; maintaining project files; preparing materials for project meetings; and project budgets.
Gathers and distills data to produces project reports and post-mortem reports.
Collaborates with graphic design team to ensure TRU brand guidelines are adhered to and the brief is followed.
Collaborates with the content team to ensure consistency in messaging across all promotional materials and advertising (paid and unpaid); and the project brief is upheld.
Reviews and signs off on promotional materials and advertising prior to final files being sent to vendors and clients.
Communicates with a high level of professionalism and tact within the Marketing and Communications department, within TRU and outside of TRU as a key representative for vendors, suppliers and students.
REPORTS TO
Marketing Manager
QUALIFICATIONS
EDUCATION:
Bachelor's degree in Marketing, Communications, Business, or comparable
education in related fields
EXPERIENCE:
Five (5) years' related work experience advertising or corporate work
environment with experience in:
Online and traditional advertising
Media buying and ad campaign planning
Account supervision
Project management
Experience in developing and executing multi-channel campaigns
Experience using vendor dashboards and marketing analytics reports to
measure and optimize paid advertising
Experience with social media advertising, search engine marketing (SEM),
pay-per-click (PPC) advertising, and content marketing
Experience using project management software
SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB
Extensive knowledge of marketing concepts and best practices
Strong budget planning and management
Project management skills with the proven ability to plan, lead and
coordinate projects on time and on budget
Detail and deadline oriented
Exceptional verbal and written communication skills, strong business
acumen and interpersonal skills
Expert knowledge of media vendors and media buying
Working knowledge of content management systems and customer relationship
management systems
Working knowledge of MS Office and Adobe Creative Suite
Knowledge of post-secondary education is preferred
WORKING CONDITIONS
Sitting at desk and computer for long periods of time; general office
conditions
Local travel required; occasional attendance at marketing events
Ability to lift weights in excess of 10kg
The salary for the above position is determined by the Collective Agreement
with the Canadian Union of Public Employees, Local 4879, as it presently
exists.
Pay Band
$36.78 - $40.87 ( CUPE Grade 11 (90% - 100%) )
Salary rate
Location
Kamloops, BC CA (Primary)
# of Hires Needed
1
Organizational Unit
Thompson Rivers University -> Marketing and Communications
Diversity and Inclusion Commitment:
Thompson Rivers University is strongly committed to hiring based on merit with
a focus on fostering diversity of thought within our community. We welcome
those who would contribute to the further diversification of our staff, our
faculty and its scholarship including, but not limited to, women, Indigenous,
Black and People of Colour, persons with disabilities and persons of any
sexual orientation or gender identity. Please note that all qualified
candidates are encouraged to apply, however applications from Canadians and
permanent residents will be given priority.
NOTE: To learn more about Thompson Rivers University or living in Kamloops
or Williams Lake please visit our Careers website. External Candidates invited
to interview will be required to bring a copy of their transcripts to the
interview.