Marketing Manager
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Marketing Manager
Menomonee River Pkwy, Milwaukee, WI 53222, USA, 53222
Full Time
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Position Summary:
The Marketing Manager for University Marketing and Communications at Mount
Mary University serves as a strategic leader responsible for directing the
Marketing team to elevate the institution's regional profile. In this role,
the manager oversees the development and execution of a bold, unified brand
identity across digital advertising, traditional media, and public relations
initiatives. To ensure marketing efforts align with broader institutional
goals, the position actively collaborates with key internal partners including
Recruitment, Academic Deans, Alumnae Relations, and Development to craft
targeted campaigns that drive enrollment, donor engagement, and community
awareness. Ultimately, the role combines hands-on project management with team
leadership to deliver cohesive, high-impact communications to both internal
and external audiences.
Primary Responsibilities:
Marketing
Oversee the development, implementation and management of a comprehensive
integrated communications and marketing program; the strategic program
will encompass branding, recruitment marketing, media relations, and
digital or physical publications.
Has oversight for the development and implementation of marketing programs
(i.e. advertising, direct marketing, digital advertisements) to
effectively market the University to various communities.
Works with the Vice President for Enrollment and Marketing Communications
to develop themes and/or messages to promote University priorities for use
by all campus offices engaged in student, community, alumni, and
development outreach.
Support the development of unified campus-wide comprehensive marketing
plan as well as marketing theme and designs, including logos, and other
creative designs.
Directs the development of collateral materials in support of marketing
strategies including publications, videos, electronic communications and
multimedia presentations.
Identifies target groups for campus outreach and dissemination of
marketing materials and develops and implements plans for conducting
market research of target groups.
Oversees the University's relationship with the Agency of Record.
Communications
Collaborates with the communication staff responsible for media relations
and institutional publications for the campus. Including, the development
and implementation of a comprehensive integrated communications plan for
the campus, in consultation with the President, VP's, Deans, and campus
administration.
Provides editorial support for the University magazine, and for various
campus brochures and newsletters.
Develops and implements plans for high visibility speaking engagements and
other public relations activities to strategically link the institution
and its key leaders with opinion leaders and targeted constituent groups.
Media Relations
Manages the public information functions for the campus including
developing public information policies and ensuring that the office
complies with state and federal laws.
Drafts and maintains a crisis communication plan and provides crisis
communication management for leadership during incidents that have
potential to negatively impact the University's reputation.
Advises University administrators, staff, and faculty in media relations
techniques by providing training exercises and materials.
Proactively seeks national news media coverage in concert with campus
communication objectives.
Supports the coordination of media coverage and responses to major news
and events by consulting with appropriate administrators to determine the
campus responses and development of position statements.
Serves as principal spokesperson for the campus or delegates that
responsibility to appropriate individuals.
Leadership
Hire, support, train and lead a team of marketing staff to coordinate
projects and manage intake of upcoming work to organize institutional
priorities.
Meets regularly with enrollment leadership staff to support strategic
direction and planning for enrollment growth and donor cultivation.
Facilitate regular meetings with the Marketing and Communications staff.
Coordinate regular meetings with Enrollment leadership team and
Advancement team on progress towards conversion goals, project updates and
progress towards deadlines.
Coordinate campaign management with the Director of Communications and the
Vice President for Enrollment and Marketing Communications
Publications
Manages the print and electronic publications function for the campus and
supports related staff in the development and distribution of these
materials.
Advises campus department managers on strategies to communicate with
target audiences and development of materials to build the University's
image among those audiences.
Knowledge of all Microsoft Office software and able to learn and use
institutional software systems.
Complies with all University policies.
Other duties may be assigned.
Perform other duties, responsibilities, or special projects as assigned
Skills and Experience :
Bachelor's degree in communications, public relations, marketing or
journalism required. MBA or Master's degree preferred.
Minimum of 3 years of marketing/communications experience that includes
working with marketing professionals, editors, graphic and Web designers,
clients, and media vendors
Strong working knowledge and understanding of established professional
codes of ethics and best practices for marketing.
Demonstrated commitment to promoting inclusiveness and cultural
competence; experience working with underrepresented students and students
from at-risk backgrounds
Experience and understanding of current issues and developments in higher
education
Outstanding verbal, writing, and presentation skills; must be able to
communicate and interact effectively with Mount Mary students, employees,
and alumnae
Exceptional ability to multitask and prioritize projects
Understanding of brand strategy and digital advertising campaign
management
Excellent oral, written, and interpersonal communication skills, including
the ability to work with diverse groups, facilitate group process and
foster collaborative decision making
Strong working knowledge of publication design, print production, and
vendor relationships
Skills in use of Microsoft Office programs and knowledge of Adobe Creative
Suite software (InDesign and Photoshop)
Qualifications:
To perform this job successfully, an individual must be able to perform
each primary duty satisfactorily. The requirements listed are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodation may be made to enable individuals with
disabilities to perform primary functions.
Physical Demands:
May be required to lift up to 20 lbs.
Must reach, bend, stoop, lift
Must sit, walk or stand
Some repetitive motion may be required
Working Conditions:
Varying workflow; sometimes stressful with high workload times of the year
Complete work required within a limited space
Complete work required within a limited time
Mount Mary University encourages applications from all qualified
candidates and is vitally committed to all aspects of diversity, equity and
inclusion. We welcome and encourage applications from qualified candidates and
all will receive consideration for employment regardless of race, color,
religion, sex, national origin, age, ethnicity, pregnancy, disability, genetic
information or any other groups protected by law. Mount Mary seeks to hire and
retain personnel who will make a positive contribution to its mission, vision
and values.
For more information about diversity, equity and inclusion at Mount Mary
please visit https: // www. mtmary.edu/about/diversity
Apply Now
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