☰

Marketing Content Developer

University of York
United Kingdom
December 15, 2024
Contact:N/A
Offerd Salary:£31,387 - £35,880
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Part time
Working type:N/A
Ref info:N/A
Apply now Add to favorites Complain this post Share this post
Marketing Content Developer

Department

External Relations

Salary

£31,387 - £35,880 a year (reduced pro-rata for part-time working)

Grade

Grade 5

Contract status

Open

Hours of work

Part-time

Based at

University of York campus (with some remote working options available)

Interview date

To be confirmed

Posted Date

18/11/2024

Apply by

15/12/2024

Job Reference

13699

Documents

  • 13699 - Job Description.pdf (PDF, 307.77kb)
    • Role Description

    This role will be involved in developing and improving a wide range of written and digital content to communicate with various groups of potential students and their influencers. The content will be used across many different types of media, including social channels, emails, web and in printed publications. The role offers opportunities for those with an interest in marketing and student recruitment to develop their marketing skills in a dynamic team environment.

    The Marketing team is based in Marketing, Recruitment, Admissions and Outreach (MRAO), part of the University's External Relations Directorate. The team produces materials for a wide range of student recruitment and conversion campaigns to maximise both student quality and diversity.

    Powerful and engaging communications are essential to convey the many benefits of studying at the University of York and we are currently looking to recruit a Marketing Content Developer to work on a wide range of projects and campaigns around student recruitment marketing. This role offers an exciting opportunity for those with the necessary experience to work on a wide range of projects in a dynamic team environment.

    Main purpose of the role

    To contribute to the specialist marketing service supporting operational and strategic activities for prospective students; develop an in-depth understanding of the student journey and decision-making processes; attract talented students from all backgrounds; work as part of a team to develop content to support wider marketing recruitment campaigns running across UK and international markets; and work closely with other teams in the University to understand how your content can work in the best possible way for users - on topics ranging from applying to a course to exploring student life on campus and life in the city.

    Key responsibilities

    Role holders will be required to undertake some or all of the duties below:

  • Create and edit content (copy and other content) to be used on the website, social media, email, online advertising, other digital channels, and in print.
  • Ensure content is clear, accurate and engaging and always tailored to the target audience and channel.
  • Develop a detailed understanding of our target audiences and their user needs.
  • Plan, deliver and evaluate digital and print projects to support wider strategic marketing and communications objectives.
  • Help to develop mechanisms for how we collect and repurpose content across marketing materials.
  • Plan, implement and evaluate online marketing campaigns.
  • Work with colleagues across Marketing to ensure consistent information and messages are communicated to enhance engagement with our audiences.
  • Build effective working relationships with colleagues across the University and provide efficient communications support as required.
  • Work closely with the Marketing Managers to develop marketing solutions.
  • Maintain up-to-date knowledge of digital marketing techniques and delivery, in order to provide professional advice to the University.
  • Lead on and contribute to market and audience research to gain audience insights and evaluate the effectiveness of specific marketing initiatives.
  • Provide support, guidance and training to internal stakeholders in relation to writing excellent, user focused content, and the use of the Web CMS and Marketing CRM systems.
  • Work flexibly with colleagues to provide out-of-hours support and cover other roles when necessary, always maintaining the highest of standards.

    • The above list of duties is not exhaustive and is subject to change. The post holder may be required to undertake other duties within the scope and grading of the post.

    Interview Date: To be confirmed

    For informal enquiries: Please contact [email protected] (Marketing Manager, Core)

    The University strives to be diverse and inclusive – a place where we can ALL be ourselves.

    We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.

    We also encourage applications from women for senior roles.

    We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork

    From this employer

    Recent blogs

    Recent news

    This site uses cookies to deliver our services and to show you relevant ads and job listings. By using our site, you acknowledge that you have read and understand our Privacy Policy, and our Terms and Conditions. Your use of AcademicGates’s Products and Services, is subject to these policies and terms.
    If you do not use the cookie, some functions may not work properly.

    OK Close