Job Details
Job Location
20 - Florida Campus - Port Orange, FL
Position Type
Full Time
Job Shift
Daytime
Job Category
Marketing
Description
Summary:
The Marketing & Communication Specialist works in a team environment and is
responsible for implementing and managing assigned marketing and communication
strategies and initiatives, in accordance with the College's mission and
institutional priorities. This position oversees marketing and communication
tactics, creative and brand management, and institutional electronic and print
materials, in concert with College policies and procedures. Specific job
assignments allocated annually, and as needed. Assignments may include but are
not limited to: Institutional Communication, Admissions, social media, Campus
Communication Support. This position reports to the Senior Director of
Marketing and Communication and has a support responsibility to all other
departments and College personnel as necessary.
Essential Duties and Responsibilities:
Direct execution of marketing tactics to meet College, campus and
departmental goals and objectives. Tactics may include but are not limited
to: development of content for use in printed materials, email marketing,
blogs, social media and the College website; event coordination, and
project management.
Lead marketing and communication project workflow for assigned bodies of
work and special projects. This includes developing and managing
timelines; ensuring efforts to meet identified outcomes; ensuring projects
are accomplished within allotted budgets; ensuring projects meet high-
quality standards of; and provide accurate and timely communications with
department members, College employees and vendors.
Collaborate with and advise department supervisors, staff and
administrators on all campuses, to carry out the marketing and
communication plans, and initiatives of the College's Strategic Plan.
Contributes as a writer/editor on assigned projects.
Direct and implement quality-control processes for assigned body and work
and special projects.
Maintain current professional and technical knowledge with proficient
knowledge of marketing strategies, new marketing vehicles, best practices
for the industry and mass- communication techniques.
Perform all responsibilities in a manner that fully complies with Palmer's
Equal Employment Opportunity/Affirmative Action policy.
Perform other duties as assigned.
Qualifications
Minimum Qualifications:
Associate's degree in marketing, public relations, design or related field
Three years of experience in communications, with an emphasis on writing
and editing across common electronic and print platforms.
Strong writing, editing, and communication skills
Excellent organizational skills with ability to perform assigned duties
with time pressures and frequent interruptions
Ability to utilize personal computer, various software programs, other
necessary equipment
Ability to develop and implement new ideas and approaches
Ability to work independently with a high level of initiative
Ability to calculate and analyze numerical data
Ability to analyze and resolve difficult problems and effectively apply
discretion and judgement in a variety of situations
Ability to travel and work various hours as needed
Desired Qualifications:
Bachelor's Degree in related field
Experience developing marketing strategies in a college or university
setting
Experience with graphic design software
Physical Requirements and Work Environment:
Perform sedentary to light work in a ventilated, lighted and temperature-
controlled office setting.
Frequent need to stand, stoop, walk, sit, lift light objects (up to 10
pounds) and perform other similar actions during the workday.
This position description is intended to describe the essential job
functions, the general supplemental functions and the essential requirements
for the performance of this job. It is not an exhaustive list of all duties,
responsibilities and requirements of a person so classified. Other functions
may be assigned, and management retains the right to add or change the duties
at any time.
