Manager, Strategic Enrolment Initiatives

Thompson Rivers University
April 10, 2024
Offerd Salary:$96,263
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Application Restrictions

Open to both Internal and external

Job Type


Posting In effect from


Closing Application Date


Applications will be reviewed commencing the closing application date and may continue until the position is filled.

Full/Part Time

Full Time

Admin Type


Anticipated Start Date


Position End Date (If Applicable)



Reporting to the AVP Strategic Enrolment & University Registrar, the Manager, Strategic Enrolment Initiatives works in a leadership, coordinator, facilitator, and individual contributor role on a broad range of special projects and ongoing initiatives to advance TRU's Strategic Enrolment Management (SEM) plan and enrolment objectives relating to student recruitment, retention, and success. The Manager is a key contributor in building and maintaining the SEM plan, designing and implementing new projects and initiatives, identifying and addressing existing processes, policies, and procedures that require change to better serve students, and interpreting market and enrolment trends to identify challenges and opportunities. The Manager is a member of the leadership team for the division of Enrolment Services and collaborates with academic units and various other service units across multiple campuses and Open Learning on projects and initiatives ranging from those limited in scope to those that are pan-institutional. The Manager exercises a high degree of professional judgement with delegated authority on matters pertaining to strategic enrolment planning, implementation, and analysis.

Major Responsibilities

  • In consideration of the many pathways students take into and through postsecondary education, identifies how the distinct needs of different audiences can be best accommodated through policy, processes, service delivery, and supports, specifically regarding, but not limited to, systemic and personal barriers faced by under-represented groups
  • Works with Enrolment Services teams and other service units to gain and maintain a strong understanding of various operating processes and procedures and how those impact student enrolment and academic outcomes from a SEM perspective
  • Analyzes and interprets enrolment data and other forms of research to identify challenges and opportunities in relation to student recruitment, conversion, retention, and achievement
  • Develops and leads the implementation of SEM projects and initiatives to address challenges and pursue opportunities, including managing project timelines, deliverables, and change management plans, in collaboration with service team leaders
  • Facilitates multiple departments working collaboratively to optimize shared processes and streamline operations in alignment with SEM goals and objectives
  • Works with leaders and managers across Enrolment Services to evaluate the operational effectiveness of, and redesign as needed, existing processes and procedures from a SEM perspective
  • Compiles and delivers reports, presentations, and proposals for SEM projects and initiatives that address enrolment challenges and opportunities
  • Proposes and manages SEM project budgets, often several at a time
  • Identifies, monitors, and reports on metrics and measures of success in relation to strategic enrolment initiatives
  • Reviews institutional policies, and drafts changes as needed, to ensure policies enable and support SEM goals and objectives
  • Prioritizes work based on where the most significant impacts can be gained in relation to institutional and divisional values, goals, and objectives
  • Serves as a resource and an advisor to the Strategic Enrolment Management Steering Committee and other institutional committees and governing bodies
  • Oversees consultant and contractor work as needed
  • Researches and evaluates new products, technologies, and sector innovations to improve student experiences with services
  • Serves the division of Enrolment Services as a member of the leadership team with respect to divisional strategic planning, budget planning, supporting staff hiring, onboarding, training, development, and engagement, use and allocation of space, physical and technological infrastructure needs, etc.
  • Works closely with other stakeholders including but not limited to Integrated Planning & Effectiveness, Open Learning, TRU World, Williams Lake, Student Development, Marketing & Communications, Finance, Office of the Provost, People & Culture, Facilities, Deans offices and academic departments, as well as external stakeholders such as various BC school districts, other postsecondary institutions, government, provincial and national organizations, etc.
  • REPORTS TO Associate Vice-President, Strategic Enrolment & University Registrar



    The ideal candidate will be results-driven with extensive experience in a post-secondary registrarial setting including a strong understanding of Strategic Enrolment Management (SEM), knowledge of student information systems, recruitment activities, application and admission processes, student awards, financial aid, and integrated student service models. Specific requirements include:

  • Bachelor's degree
  • Minimum of 5 years of progressive experience in a registrarial and/or enrolment services environment
  • Extensive knowledge of and experience with Strategic Enrolment management (SEM) planning and practice
  • Knowledge in project management methodologies; Project Management Professional designation preferred.
  • Proven skill in leading projects and groups of people, examining operations and procedures, formulating policy, and developing and implementing new strategies and procedures
  • Demonstrated leadership skills
  • Excellent communication skills
  • Knowledge and experience with postsecondary application, admission, financial aid, and registration systems, processes, and timelines
  • Strong interpersonal skills and the ability to work effectively with a wide range of constituents across diverse communities
  • Proven ability to problem-solve and bring groups with competing priorities and views to consensus/compromise/resolve
  • Experience with customer/student-facing provision of services at high volumes
  • Knowledge and experience with enterprise systems including student information systems
  • Ability to work collaboratively with internal and external partners
  • Tact and diplomacy
  • Demonstrated knowledge of Canadian and international education systems
  • Experience managing project budgets
  • Experience leading groups of staff in a unionized environment
  • Knowledge and understanding of the Freedom of Information and Protection of Privacy Act (FIPPA)
  • Pay Band

    $96,263.00 - $108,131.00 ( Admin Pay Band CL )


    Kamloops, BC CA (Primary)

    # of Hires Needed


    Organizational Unit

    Thompson Rivers University -> Enrolment Services

    Diversity and Inclusion Commitment:

    Thompson Rivers University is strongly committed to hiring based on merit with a focus on fostering diversity of thought within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, Indigenous, Black and People of Colour, persons with disabilities and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply, however applications from Canadians and permanent residents will be given priority.

    NOTE: To learn more about Thompson Rivers University or living in Kamloops or Williams Lake please visit our Careers website. External Candidates invited to interview will be required to bring a copy of their transcripts to the interview.

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