Application Restrictions
Open to both Internal and external
Job Type
Administrative/Management
Posting In effect from
10/4/2024
Closing Application Date
23/4/2024
Applications will be reviewed commencing the closing application date and may
continue until the position is filled.
Full/Part Time
Full Time
Admin Type
Ongoing
Anticipated Start Date
29/4/2024
Position End Date (If Applicable)
DUTIES
The Manager of Web Strategy is a senior member of the institutional Marketing
and Communications team. The Manager of Web Strategy works closely with the
Director of Marketing and other Marketing and Communications (Marcom) lead
as the University's principal Web architect in the strategic development of an
outstanding online presence that increases the reputation and profile for TRU
and creates an effective tool for prospective and current students.
The position helps create and lead the translation of TRU's marketing and
communication strategies and priorities into a credible, engaging and highly
motivating presence in all online channels, most importantly, the
institutional website. As such, the Manager of Web Strategy is responsible for
the development and continuous improvement of all website features including
content, information architecture, data collection and analysis, and web
design.
Effective collaboration with other areas is core to the position. On an
ongoing basis, the Manager of Web Strategy must evaluate and work with other
TRU departments to optimize, improve and update their web presence on both a
proactive and a responsive basis. The Manager of Web Strategy must keep
abreast of, communicate and inspire consistent integration of web development
and marketing best practices, trends and leading-edge innovations in all TRU
online properties – including social media – as appropriate for the
university.
The Manager of Web Strategy leads the development and implementation of
strategies to ensure that the university and its departments effectively
leverage the resources and capabilities of the web to enable and enhance
recruitment and retention efforts of the University. In concert with this
effort, the role provides sound leadership and advice to ensure that policies
and practices promote consistently high-quality content, design and navigation
to support the vision, mission and image of TRU to its online audiences.
MAJOR RESPONSIBILITIES
Develop and implement a long-term, evergreen institutional web strategy
that aligns with and advances overall institutional priorities and
strategies – and that ensures an effective and rewarding web presence for
the university and its units among key target audiences, on a sustained
basis.
Hire, train, evaluate, manage and mentor up to four staff in the areas of
web development and design, including conducting performance reviews.
Collaborates with all other Marcom team members, towards supporting and
advancing institutional priorities through web and online channels.
Develop and manage a budget.
Oversees TRU's top-tier Web presence; collaborates with managers of TRU's
departments/faculties/schools to establish a level of consistency that
benefits the university as well as the units themselves.
Acts as the principal web architect for TRU by providing direction for the
development and implementation of a web and online presence for the
university, key units, campaigns and initiatives.
Acts as chief advocate for the university's Web authors, and developers by
representing their needs to senior management.
Conducts and organizes hands-on training for members of Marcom team, as
well as other unit representatives, in optimizing specific aspects of
their web presence including: information architecture, site and landing
page design, web content development, and new technologies.
Collaborates with the Director of Marketing and the Associate
Director/Manager of Creative Marketing and Partner Services to optimize
Search Engine Optimization (SEO) and Search Engine Marketing (SEM),
including paid search, user digital media research, and site analytics,
mobile, social media display, and other/new digital media strategies and
tactics.
Seek, evaluate, recommend, engage and work with external vendors/partners
as appropriate.
Monitor and analyze overall web and digital marketing performance to
identify, prioritize and execute appropriately on opportunities for
improvement in market effectiveness.
Chair the Web Working Group, a committee of web developers, web designers
and content creators at TRU.
Author and maintain best practices documentation for web development and
online communications for TRU and work with the broader mar-comm team to
support adherence, campus-wide.
Keep abreast of current digital practices, pedagogy, and the use of web
content management systems. Keeps abreast of advances in computing
technology that may affect the use of digital technology at the
university. Advises administration of possible initiatives that would
benefit the university's digital presence.
REPORTS TO
Associate Vice-President, Marketing and Communications
QUALIFICATIONS
REQUIRED KNOWLEDGE/SKILLS
Bachelor's degree in appropriate specialization such as information
systems, marketing, management, public relations, or related field, with 5
to 7 years' experience in information technology, web development and /or
marketing and communications.
Recent experience in directing the development, architecture and
implementation of web design and functionalities within a complex, multi-
unit institutional environment.
Experience communicating and presenting major changes, best practices, and
recommendations to senior management.
Experience defining the overall site layout and organization from
functional, informational, and navigational perspectives with an emphasis
on overall user experience.
Skills researching and implementing leading-edge Web strategies; and
executing content improvements with a focus on customer usability.
Skills to create and enhance site design, layout, navigation, and content
for a highly relevant and usable experience.
Experience monitoring results and refinement of marketing formulas in
response to analytics.
Technical command should include:
Extensive experience working with content management systems including Wordpress and Drupal;
Experience working with HTML, CSS, JavaScript, SQL, PHP and XML;
High level of Adobe Photoshop competency;
Demonstrable knowledge of responsive web design
Demonstrable understanding of programming languages / concepts / practices and other standard web tools;
Demonstrable understanding of data driven web environments
Knowledge of web scripting languages and trends in mobile devices.
Knowledge of accessibility web standards;
Familiarity with Microsoft Office Suite and SharePoint
Exceptional verbal and written communication skills, strong business
acumen, interpersonal skills, ability to lead and integrate web strategies
with an overall university mar-comm plan.
Familiarity with the complexities of web communications in a post-
secondary academic environment, with specific knowledge of TRU's culture,
protocols, governance processes and stakeholder groups a define asset.
Knowledge of budget planning and management, project management,
presentations and training, organizational development and change
management.
Demonstrable experience in managing and working with a unionized work-
force.
Pay Band
$96,263.00 - $108,131.00 ( Admin Pay Band CL )
Location
Kamloops, BC CA (Primary)
# of Hires Needed
1
Organizational Unit
Thompson Rivers University -> Marketing and Communications
Diversity and Inclusion Commitment:
Thompson Rivers University is strongly committed to hiring based on merit with
a focus on fostering diversity of thought within our community. We welcome
those who would contribute to the further diversification of our staff, our
faculty and its scholarship including, but not limited to, women, Indigenous,
Black and People of Colour, persons with disabilities and persons of any
sexual orientation or gender identity. Please note that all qualified
candidates are encouraged to apply, however applications from Canadians and
permanent residents will be given priority.
NOTE: To learn more about Thompson Rivers University or living in Kamloops
or Williams Lake please visit our Careers website. External Candidates invited
to interview will be required to bring a copy of their transcripts to the
interview.