Hourly Student Employment - Pirate Social Media Creator

• Social Media Content Creation and Storytelling (60%)
  • Develop original, engaging social media content that showcases the ECU student experience and supports university communications goals.
  • Create short-form vertical video, photography and other digital content for ECU’s social media platforms, including Instagram, TikTok, Facebook, Threads, LinkedIn and YouTube.
  • Serve as on-camera talent and participate in university social media content when needed.
  • Capture and highlight student life, academics, campus traditions, events, organizations, resources and other aspects of the ECU experience.
  • Write social media copy and develop creative concepts appropriate for ECU’s audiences and platforms.
  • Edit video and photo content using mobile and desktop editing tools as appropriate.
  • Complete assigned content projects according to established deadlines and creative direction.
  • Tell stories from an authentic student perspective while maintaining ECU’s brand voice and standards.
• Social Media Trends and Creative Development (20%)
  • Stay informed about emerging social media trends, platform features, content formats, sounds and online conversations relevant to ECU audiences.
  • Identify trends and creative opportunities that can be appropriately adapted for ECU social media.
  • Pitch original content ideas and participate in brainstorming and content planning with the university social media team.
  • Contribute insight into student interests, behaviors and social media preferences to help ECU develop content that resonates with student and prospective student audiences.
  • Experiment with new storytelling approaches and platform-native content while maintaining university standards.
• Campus Coverage and Collaboration (10%)
  • Attend and create content at assigned university events, programs and campus activities.
  • Collaborate with University Communications staff, fellow Pirate Social Media Creators and campus partners on content projects.
  • Participate in scheduled content shoots, meetings, training sessions and brainstorming opportunities.
  • Communicate proactively with the university social media team regarding assignments, scheduling, deadlines and content needs.
  • Be available for occasional assignments outside standard business hours, including evenings or weekends, as scheduled.
• Brand, Accessibility and Professional Standards (10%)
  • Follow ECU brand standards and university social media guidelines, including requirements related to accessibility, artificial intelligence, copyright and intellectual property.
  • Verify facts and information before incorporating them into university social media content.
  • Create accessible social media content, including captions and other accessibility elements as required.
  • Represent ECU professionally and responsibly when creating content, attending events or interacting with members of the university community.
  • Exercise sound judgment when creating content on behalf of the university and maintain appropriate professional boundaries between personal and university-affiliated social media activity.
  • Complete required training and incorporate feedback from University Communications staff into assigned work.

• Currently enrolled as a full-time East Carolina University student.
• Maintain a minimum 3.0 cumulative GPA.
• Maintain good academic and disciplinary standing with the university.
• Demonstrated interest in social media, digital content creation, photography, videography, communications, marketing, storytelling, acting or a related area.
• Comfortable communicating with others and participating in collaborative creative projects.
• Willingness to appear on camera and participate in social media content as needed.
• Ability to manage assignments, meet deadlines and communicate effectively with supervisors and team members

• Experience creating short-form video, photography or modern, engaging social media content.
• Familiarity with platforms such as TikTok, Instagram, YouTube, Facebook and emerging social media platforms.
• Experience with content creation or editing tools such as Adobe Creative Cloud, Canva, CapCut, Meta Edits or similar applications.
• Strong understanding of current social media trends, platform culture and content formats.
• Strong written and verbal communication skills.
• Creative approach to storytelling and ability to generate original content ideas.
• Comfortable working independently and collaboratively.
• Knowledge of ECU traditions, campus life, student organizations, resources and the broader student experience.
• Interest in developing professional skills in social media, communications, marketing, public relations, photography, videography or digital media.

Individuals submitting profiles for these positions must be current ECU students, in good-standing and meet the respective GPA requirement as required by the position type. Final candidates may be subject to criminal & sex offender background checks based upon the duties and responsibilities of the position. Some vacancies also require motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.