Application Restrictions
Open to both Internal and external
Job Type
Support Staff (CUPE)
Posting In effect from
21/1/2025
Closing Application Date
4/2/2025
Closing date for internal CUPE applicants
4/2/2025
Applications will be reviewed commencing the “closing date for internal CUPE
applicants” and may continue until the position is filled.
Internal CUPE applicants must submit their application by 4pm on the
“closing date for internal CUPE applicants” for their Seniority to be
recognized. Applications received after the "closing date for internal CUPE
applicants" will be considered alongside external applicants.
Full/Part Time
Full Time
Support Type
Auxiliary (Over 4 Months)
Anticipated Start Date
10/2/2025
Position End Date (If Applicable)
2/2/2027
The Hours of work are subject to change depending upon departmental
requirements
Schedule
The hours of work will be Monday to Friday, 7 hours a day, 8:00 am to 4:00 pm
Schedule Description
DUTIES
The Events & Marketing Support Specialist- Online works within the Open
Learning Division, under the direction of the Manager, Student Life. This
position plays a role for Open Learning in the planning, development,
implementation, and analysis of outcomes on a range of virtual student
engagement initiatives, along with monitoring, supporting, and communicating
with current and prospective students through multiple virtual platforms. As
the first point of contact for prospective and current students through our
online chat, or other virtual platforms, this position provides a positive
initial contact and support on general inquiries before providing a transfer
to relevant departments. This position will also be responsible for supporting
and tracking the effectiveness of all virtual student engagement initiatives
through virtual appointments and student information sessions. The Events &
Marketing Support Specialist-Online will also be responsible for overseeing,
monitoring, and assessing social media accounts and communication as well as
planning, developing, and implementing social media campaigns and/or other
virtual marketing initiatives for Open Learning. Finally, this position may
also be required to support other on-campus and community student engagement
events.
MAJOR DUTIES & RESPONSIBILITIES
Supports a positive experience for prospective and current students and applicants by responding to queries and providing accurate information through interactive online chat (COMM 100), social media platforms, and other virtual communication systems.
Supports general student inquiries on Open Learning programs and courses before providing a transfer to relevant departments for follow up.
Coordinates, develops, supports, and tracks virtual student engagement events each year, including implementing software to support engagement and conversion.
Represents Open Learning on committees or working groups related to student engagement and marketing.
Utilizes, tracks and reports on a range of virtual communication platforms such as online chat (COMM 100), Customer Relationship Management (CRM), and other social media platforms.
Develops and implements social media communication, promotion, and messaging.
Works with relevant internal departments to supports the development of promotional media, student engagement campaigns and content for partnership institutions and Open Learning.
Uses analytics tools to track content effectiveness and adjust strategies to optimize reach and engagement.
Responsible for executing events: organizing and coordinating schedules, booking spaces, hosting, maintaining invitee databases, designing and distributing marketing materials, coordinating with multiple units on campus, outlining and executing marketing plans, setting up sites, preparing gift bags, organizing catering contracts, booking required equipment and ensuring seamless overall event hosting in a variety of venues.
Assists in the design, development and delivery of events or special projects. Ensures that project criteria standards and timelines are met within established guidelines.
Tracks, compiles, and reports on the effectiveness of virtual student engagement initiatives and communications to provide feedback and recommendations to the Manager, Student Life, on engagement activities and student interest.
REPORTS TO
Manager, Student Life
QUALIFICATIONS
EDUCATION
Bachelor's degree in marketing, communications, digital media or a related
discipline.
EXPERIENCE
2 years demonstrated experience including:
Advanced knowledge and experience with content development, brand processes and digital marketing
Demonstrated experience with a wide range of virtual communication and social media platforms, including developing content, tracking and analyzing campaigns and reporting on effectiveness
Planning and facilitating large group events
Experience communicating with the public through a wide range of virtual communication platforms
Experience working with or supporting marketing or engagement initiatives
Excellent organizational, project and time management skills, including the ability to participate in complex projects, set and meet timelines, and focus on institutional objectives
SKILLS, KNOWLEDGE, OR ABILITIES RELATED TO THE JOB
Ability to communicate effectively to culturally diverse audiences,
verbally, in writing, and in an online environment
Ability to demonstrate appropriate initiative when responding to
prospective student inquiries
Ability to set priorities, multi-task, and work with minimal supervision
and remain focused on objectives while maintaining strong attention to
detail
Ability to deal courteously and tactfully in person or virtually with a
wide range of stakeholders
Adept at working effectively in teams with members possessing diverse
skill sets, experience, and ways of working
Maintains and contributes to a positive and respectful workplace
environment
Demonstrated ability to use Word, PowerPoint, Excel, relational databases
(e.g., Banner, CRM) and various software systems
Demonstrated experience in marketing, internal/external communications,
social media platforms, video development and KPI's
Demonstrated ability to use content development resources (Canva) and
ability to balance creative needs with analytical skills
Understanding of system metrics, data analysis, behavioral analysis, and
reporting tools (Google Analytics, SEO, Tableau, Survey Monkey)
Advanced knowledge of event planning industry
WORKING CONDITIONS
Sitting at desk and computer for long periods of time
General office conditions
Must be able to lift and move items weighing up to 10kg
Travel required
The salary for the above position is determined by the Collective Agreement
with the Canadian Union of Public Employees, Local 4879, as it presently
exists.
Pay Band
$29.21 - $32.45 ( CUPE Grade 07 (90% - 100%) )
Salary rate
Please Note: This position may be subject to a 90% salary for the first 560
hours of employment.
Location
Kamloops, BC CA (Primary)
# of Hires Needed
1
Organizational Unit
Thompson Rivers University -> Faculty of Student Development -> Thompson
Rivers University -> Student Services -> Student Engagement and Experience
Diversity and Inclusion Commitment:
Thompson Rivers University is strongly committed to hiring based on merit with
a focus on fostering diversity of thought within our community. We welcome
those who would contribute to the further diversification of our staff, our
faculty and its scholarship including, but not limited to, women, Indigenous,
Black and People of Colour, persons with disabilities and persons of any
sexual orientation or gender identity. Please note that all qualified
candidates are encouraged to apply, however applications from Canadians and
permanent residents will be given priority.
NOTE: To learn more about Thompson Rivers University or living in Kamloops
or Williams Lake please visit our Careers website. External Candidates invited
to interview will be required to bring a copy of their transcripts to the
interview.
