Director of Marketing & Revenue Generation
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Please see Special Instructions for more details.
The finalist will be subject to a Criminal Background Check and/or a Motor
Vehicle Report
The Search Committee will not contact references without first verifying
permission with the finalist.
Please ensure your resume reflects the knowledge, skills, abilities, and
experiences to support your answers to the supplemental questions.
UNC Charlotte Benefits Information:
https: // hr.charlotte.edu/benefits/benefits-overview/
Position Information
General Information
Position Number 012578
Vacancy Open to All Candidates
Working Title Director of Marketing & Revenue Generation
Position Designation EHRA Non-Faculty
Employment Type Permanent - Full-time
Months per Year 12
Work Schedule Monday – Friday, plus nights and weekend work. The work schedule may vary as needed, but typical hours for the University are 8:00 am – 5:00 pm.
Hours per week 40
FLSA Status Exempt
Division Athletics
Department Athletics (Adm)
Work Location SAC
Salary Range
Primary Purpose of Department The mission of the Athletic Department at the University of North Carolina at Charlotte is to operate within the perspective of the overall educational program. With a balanced program that supports opportunities for all students and staff, the department promotes a total person concept that provides its student-athletes with the necessary tools to be successful in academic, athletic, and social settings. The Department of Athletics supports the highest ethical standards of the University, the NCAA, and Conference Affiliation.
Primary Purpose of Position The Director of Marketing & Revenue Generation is responsible for creating a first-class marketing experience for all athletics stakeholders through the implementation of fan engagement and revenue generation strategies and tactics. The position will be responsible for all Football marketing and game presentation duties, as well as other sports as assigned. This position will support digital initiatives, including email and digital marketing campaigns and data analytics. The individual will be responsible for driving revenue through comprehensive marketing communication strategies and the creation of captivating fan experiences. The position will collaborate with Creative, Ticket Operations, Ticket Sales, Fundraising, Communications, Sponsorship, and other auxiliaries and partnerships to build and execute strategic plans for Football and other ticketed sports that focus on driving revenue, attendance, and engagement.
Summary of Position Responsibilities
Collaborate with Marketing, Ticket Operations, Ticket Sales, 49er Club,
Strategic Communications, Charlotte Sports Properties, and other campus
and auxiliary partnerships to create integrated marketing campaigns with a
focus on maximizing engagement, sales and revenue generation.
Lead the department's email marketing and automation strategy, including
the development and implementation of a department-wide email
communication calendar.
Develop, implement, and optimize high-quality, engaging, and creative
digital marketing campaigns and strategies for the department.
Develop the strategy and execution for all paid advertising campaigns,
including social media, search, and display ads, utilizing an assigned
budget and collaborating with external vendors when appropriate.
Work alongside ticket operations to develop and implement dynamic pricing
strategies for ticketed sports
Lead 49er Club digital communication efforts to help increase membership
and fundraising revenue while assisting in their goals and campaigns.
Provide support to Strategic Communications for the Charlotte Athletics
Mobile App.
Develop a strategy for an external mass text messaging platform.
Create a data and analytics infrastructure to provide key insights to
various external departments to help increase engagement, attendance, and
revenue.
Maintain a good understanding of digital marketing best practices and new
technologies.
Other responsibilities as assigned by the Associate AD for Marketing and
Fan Engagement.
Minimum Education/Experience A Bachelor's Degree, two years of relevant work experience in collegiate marketing, or an equivalent combination of education and experience.
Preferred Education, Knowledge, Skills and Experience Excellent communication, organizational, and critical thinking skills. Ability to engage with varying stakeholders. Ability to oversee multiple projects simultaneously. Night and weekend work required.
Necessary Certifications/Licenses
Preferred Certifications/Licenses
Special Notes to Applicants
The finalist will be subject to a Criminal Background Check and/or a Motor
Vehicle Report
The Search Committee will not contact references without first verifying
permission with the finalist.
Please ensure your resume reflects the knowledge, skills, abilities, and
experiences to support your answers to the supplemental questions.
UNC Charlotte Benefits Information:
https: // hr.charlotte.edu/benefits/benefits-overview/
Posting Open Date 07/02/2026
Posting Close Date
Open Until Filled Yes
Proposed Hire Date
If time-limited please indicate appointment end date
Contact Information
Posting Specific Questions
Required fields are indicated with an asterisk ().
How did you hear about this employment opportunity?
UNC Charlotte Website
HERC Job Board
Inside Higher Education
Mitratech Circa (formerly known as Local JobNetwork)
Another Website
Agency Referral
Advertisement/Publication
Personal Referral
Other
Where did you learn about this posting?
(Open Ended Question)
Do you have a bachelor's Degree, two years of relevant work experience in collegiate marketing, or an equivalent combination of education and experience?
Yes, at least a bachelor's degree and two years of relevant work experience in collegiate marketing
Yes, an associate's degree and four years of relevant work experience in collegiate marketing
Yes, high school diploma/GED and six years of relevant work experience in collegiate marketing
No
Applicant Documents
Required Documents
Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Optional Documents
