Position Information
Position Information
Job Posting Number S01191
Position Title Director of Content Strategy and Brand Voice
Department Strategic Communications-1203
Job Category Staff Posting
Position Type Full-Time
Work Location On Campus
Pay Type Salaried
Salary Range
$90,000 – $110,000
Compensation Practices
Experience is taken into consideration in the determination of salary offers.
For more information visit https: // www. wesleyan.edu/hr/handbook/compensation-
practices/index.html
Position Details
The Office of Communications shines a spotlight on the people and programs of
Wesleyan University to enhance its reputation as a leader in liberal arts
education. In so doing, it serves as a partner with units across campus,
providing expertise in brand management, strategic communication, media
relations, digital and social media strategy, website development, content
training and strategy, print and online publications and videography and
photography.
Reporting to the Assistant Vice President for Communications and Marketing,
the Director of Content Strategy and Brand Voice is a creative storyteller and
strategic thinker who is passionate about content and the role it can play in
enhancing the reputation of the University.
This role will collaborate with a wide variety of key stakeholders across the
University to develop content aligned with Wesleyan's mission and core
messaging and will be responsible for delivering content that engages
Wesleyan's audiences of prospective students/parents, on campus community,
alumni, donors, etc.
Responsibilities:
Work with the Assistant Vice President for Communications and Marketing
and colleagues to enhance recognition of the University's stature, the
value of its activities, and its brand of liberal arts education.
Drive editorial strategy, content development, message map(s), and the
editorial calendar for the University.
Maintain guidelines for the University that enable clear and consistent
use of brand voice.
Lead a team of highly experienced content contributors and media and
public relations professionals to ensure consistency across all
channels—web, digital, media, and print and adherence to core messaging,
brand voice, style, and tone guidelines.
Create, develop, write, edit, and review a wide variety of content types
from across the University, including marketing copy, long-form articles,
emails, web content, video scripts, speeches, reports, etc.
Collaborate cross functionally with University departments to ensure
executional excellence and development of innovative content.
Collaborate with the department's creative and digital teams to ensure all
multimedia and graphics align with the brand voice and messaging.
Provide strategic direction to the Managing Editor on all aspects of
creating and producing Wesleyan Magazine in print and online.
Drive effective processes to foster internal collaboration and enhance
efficiency.
Use data to create metrics and use that information to drive improvement.
Create, edit, and send mass emails to the campus, as needed.
Experiment with new forms of content, delivery, technology, process, etc.
to position Wesleyan as a leader on the cutting edge of Communications.
Assist the Assistant Vice President for Communications and Marketing with
significant additional assignments, as appropriate and needed in response
to changing demands.
This position is required to work on campus.
(Relocation assistance to CT is available for those who qualify).
Minimum Qualifications
Bachelor's degree in English, journalism, or related field and at minimum
seven years of progressively responsible editorial experience with a
consistent increase in responsibility including leadership, management and
supervisory experience or an equivalent combination of education,
training, and experience.
Innovative, strategic, editorial, writing, and storytelling experience
across all channels— web, digital, media, print.
Demonstrated ability to develop and implement successful brand voice
strategies across multiple channels.
Sophisticated writing and editing.
Experience designing and developing strategic content in all forms
including marketing copy, long form articles, emails, web content, video
scripts, speeches, and reports.
Experience with content management and delivery while adhering to brand
awareness.
Demonstrated experience effectively supervising creative staff,
freelancers, and leading teams.
Prior experience managing an editorial calendar.
Experience managing a large and consistently shifting editorial workload.
Demonstrated ability and enthusiasm for managing relationships at all
levels of the organization.
Demonstrated creativity and effective communication skills.
Familiarity with AP and Chicago style conventions, excellent spelling, and
grammar skill.
Strong interpersonal, collaborative, and organizational skills.
Strong project/time management and multitasking abilities.
Creative problem-solving ability and excellent analytical skills.
Demonstrated commitment to work within a diverse environment and interact
collegially with individuals of different backgrounds.
Preferred Qualifications
Eight or more years of progressively responsible editorial experience with
a consistent increase in responsibility including leadership, management
and supervisory experience strongly preferred.
In-depth knowledge of magazine structure, production, and design.
Special Instructions to Applicants
Review of applications will begin on June 2, 2023 and continue until the
position is filled.
As a part of your application please provide 3-5 writing samples highlighting
diversity in writing. For e.g. a news story, feature story and op-ed.
Additional Information
All offers to external applicants are contingent on the candidate's
completion of a pre-employment background check screening to the
satisfaction of Wesleyan University.
Wesleyan University requires proof of COVID -19 vaccination and
booster (if eligible under CDC guidelines) or an approved
exemptionprior to first day of employment.
Benefits
Wesleyan offers a broad range of employee benefits and development
opportunities, including comprehensive group insurance plans, wellness
programs and incentives, generous paid time off and retirement plans. We also
offer flexible work schedules, employee and dependent tuition programs, as
well as access to Wesleyan's BLS & GLS programs for those who qualify
(tuition is waived for up to 2 courses a term; some fees and taxes may
apply).
Detailed information on the benefits of working at Wesleyan is located at:
https: // wesleyan.edu/hr/careers/prospective-resources.html.
Quick Link https: // careers.wesleyan.edu/postings/9695
Supplemental Questions
Required fields are indicated with an asterisk ().
Please tell us how you specifically heard about this position? ( e.g CareerBuilder, LinkedIn, Higher Ed, InsideHigher Ed, CT.Jobs etc.)
(Open Ended Question)
Optional & Required Documents
Required Documents
Cover Letter
Resume
Writing Sample
Work Sample
Work Sample 2
Work Sample 3
Optional Documents
