Digital Marketing Specialist
Location: Woodland Park, NJ · Type: Full time · Posted: 2026-08-18
· Reference: DIGIT002628
For more than 95 years, Berkeley College has empowered students to achieve
personal and professional success through career-focused education.
Berkeley College is seeking an innovative, creative, and data-driven Digital
Marketing Specialist to oversee the day-to-day execution of the College's
digital marketing initiatives. This role is responsible for managing a digital
ecosystem, including integrated campaign execution, social media management,
digital advertising coordination, analytics, reporting, and emerging AI-
powered marketing technologies, and website content support.
The ideal candidate is passionate about digital marketing, thrives in a
collaborative environment, and combines creativity with analytical thinking to
develop engaging campaigns that strengthen brand awareness, support
enrollment, and drive measurable results.
Primary Duties and Responsibilities
Serve as the day-to-day subject matter expert for Berkeley College's
digital marketing ecosystem, proactively identifying opportunities to
optimize campaign performance, improve user engagement, and advance
institutional marketing objectives.
Execute integrated digital marketing campaigns across paid, owned, and
earned media s. channels.
Coordinate campaign timelines, creative assets, approvals, and deployment
schedules.
Leverage AI-powered tools to enhance content creation, campaign
optimization, reporting, workflow automation, and operational efficiency.
Research and recommend emerging digital marketing technologies and AI
solutions that improve campaign performance and audience engagement.
Social Media Management: Manage institutional social media platforms.
Develop and maintain a comprehensive social media content calendar.
Create, schedule, publish, and optimize engaging organic content.
Monitor audience engagement and respond appropriately in collaboration
with internal stakeholders.
Identify emerging social media trends and recommend innovative content
opportunities.
Support live event coverage, experiential marketing initiatives, and
campus events through digital storytelling.
Paid Media Coordination: Coordinate daily workflows with digital
advertising and PPC agency partners.
Monitor campaign implementation, pacing, creative rotations, and
performance.
Monitor digital marketing performance using Google Analytics, social media
insights, and advertising platforms.
Prepare weekly, monthly, quarterly, and campaign-specific performance
reports and dashboards.
Maintain organized project documentation, campaign calendars, and digital
marketing workflows.
Manage multiple priorities while meeting project deadlines.
Oversee and manage Marketing and Communications Internship cohorts and
part-time marketing staff
Other duties as assigned by the Senior Director of Marketing and
Communications
Salary Range: $55,000 - $60,000
Job Location:
On-site at the Woodland Park, NJ Campus.
Educational Requirements:
Bachelor's degree in: Marketing, Marketing Communications, Digital
Marketing, Business, or a related field.
Qualifications:
Required
2–4 years of professional digital marketing experience.
Experience managing organizational social media platforms.
Knowledge of paid digital advertising and PPC campaign workflows.
Experience using social media management and scheduling platforms.
Working knowledge of: Google Analytics, Meta Business Suite, LinkedIn
Campaign Manager
Excellent written, verbal, and presentation skills.
Ability to manage multiple projects in a fast-paced, collaborative
environment.
Proficiency in Microsoft Office Suite.
Preferred Qualifications
Higher education marketing experience.
Knowledge of SEO, website optimization, and CMS platforms.
Familiarity with Canva, Adobe Creative Suite, or similar creative
software.
Experience utilizing AI-powered marketing tools (e.g., ChatGPT, Microsoft
Copilot, Adobe Firefly, Google Gemini, or similar) to support content
development, campaign optimization, reporting, and workflow efficiency.
Demonstrated ability to evaluate and responsibly implement emerging
marketing technologies while maintaining brand standards, accessibility,
data accuracy, and ethical marketing practices.
Berkeley College is an Equal Opportunity Employer and considers applicants for
all positions regardless of race, color, religion, creed, gender, age,
national origin, marital and veteran status, disability, sexual orientation,
gender identity or expression, or any other legally protected status. We
believe in fostering tolerance, acceptance, and understanding in our
community, by employing individuals who bring unique perspectives to the
College.
