Content Marketing Manager
Location: London, London, United Kingdom · Reference: 2916
Our global Marketing team in London is looking to hire an outstanding Content
Marketing Manager who is passionate about storytelling in a corporate
environment. You will play a pivotal role in building EF Corporate Learning as
a leading global brand in the B2B space and reaching our ambitious revenue
growth targets.
You will be responsible for developing and producing impactful B2B content for
our global audience to increase brand awareness and lead generation,
collaborating on the overall content strategy and execution, and helping to
tell the stories of our clients worldwide to help our sales teams win. This
role will report to the Director of Marketing/VP Marketing, and work closely
with teams across Marketing, Sales, Design, Product and Academics.
Key responsibilities
Develop, write and edit impactful copy for our international B2B audience
including (but not limited to) long-form articles, white papers, case
studies, website pages, social posts, blogs, emails, video and podcast
scripts.
Co-design and execute a coherent content strategy and calendar, developing
powerful campaigns for brand awareness and lead generation - working
closely with the digital marketing team.
Curate and deliver engaging webinars – from inviting and managing guest
speakers, to building slides and scripts, and ensuring successful filming
and broadcasting.
Drive our efforts to build EF Corporate Learning as a leading brand within
the B2B space including through custody of our brand guidelines and tone
of voice
Research best practices and keep up to date with latest content trends to
develop the most effective themes, formats and channels in order to reach
and influence our audience. Use knowledge of SEO to ensure content can be
found via search engines.
Partner with the rest of the Marketing team to coordinate scheduling,
translations, measurement of results, and design work as needed.
Collaborate closely with our internal experts and other thought leaders to
bring their expertise, ideas and inspiration to a wide audience through
our content.
The skills & experience we look for
The ideal candidate will have 5+ years' experience of developing, writing
and editing high-performing B2B content and can provide insights into what
digital content will most engage buyers in large enterprises. Knowledge of
the HR/EdTech/Learning space is a plus.
You should be a highly skilled writer with extensive experience of writing
for a B2B audience, with an exciting portfolio to share. Proven ability in
video/audio/visual content creation is also advantageous.
You can work to tight deadlines and have experience optimizing content for
email and SEO, as well as analysing performance metrics and improving copy
accordingly.
You are very effective at building relationships, collaborating, and
influencing others and dealing with internal and external senior
stakeholders. You are comfortable working as a team and leading complex
projects cross-functionally in flat organizations.
You are a self-starter with a creative and strategic mindset, but always
detail-oriented – someone who doesn't shy away from getting things done
and delivering high quality work on time.
You have experience of translating brand identity into engaging content
and copy, including developing and adhering to brand tone of voice
direction, style guides, and copy libraries.
You have experience of digital marketing and familiarity with its tech
stack – particularly email, social, and Content Management Systems.
Product marketing experience is a plus – developing the positioning and
messaging of B2B products for large enterprises, and creating impactful
sales collateral.
To thrive at EF, you will:
Have strong personal drive and energy
Possess an entrepreneurial spirit with a nothing is impossible mindset
Excited by having ownership and autonomy
Enjoy working in a fast-paced results-driven environment
Be passionate about learning and languages
Why work for us?
Opportunities to produce meaningful work that makes a difference to
people's lives.
Developing our talent is core to our values. We provide regular training,
access to self-development platforms, real ownership, and career
progression opportunities
An attractive salary (based on track record) and benefits packages
Comprehensive Onboarding and development programs
UK Staff Benefits
Office gym & yoga studio
Cycle scheme
Private Medical Insurance
Private pension scheme managed by Aviva
Loan for annual travel passes
Employee Assistance Programme
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