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Associate Vice President for Enrollment Management
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The salary range for this position is $150,000–$200,000, with final
compensation determined based on the selected candidate's experience, skills,
and overall qualifications. This broader range is intentional, allowing us to
remain competitive and flexible in attracting top talent across varying levels
of expertise within the market.
Benefits: Our commitment to employee well-being is reflected in our
competitive benefits package located here: https: // www. iit.edu/hr/benefits
Summary:
The Associate Vice President for Enrollment Management (AVP) is a senior
leader responsible for the strategic direction, execution, and continuous
optimization of undergraduate and graduate enrollment efforts. Reporting to
the Vice President for Enrollment Management & Student Affairs, the AVP leads
a comprehensive enrollment enterprise that includes undergraduate and graduate
admissions, recruitment marketing, enrollment communications, events and a
robust portfolio of pre-college and pipeline programs.
This role oversees the full enrollment lifecycle, including undergraduate and
graduate admissions, recruitment marketing, enrollment communications, events,
and a robust portfolio of pre-college and pipeline programs. The AVP will
align enrollment initiatives with institutional priorities, market dynamics,
and student demand, ensuring a cohesive and high-performing enrollment
operation. A key priority for this role is the development and expansion of
pre-college initiatives as a primary driver of long-term enrollment growth,
student access, and institutional visibility. The AVP is accountable for
building a sustainable pipeline of future students through innovative K–12
partnerships, summer programs, and pathway experiences that align with the
university's academic strengths.
The AVP is accountable for achieving institutional enrollment goals by
designing and implementing innovative, data-driven recruitment and yield
strategies that strengthen the university's market position, academic profile,
and student diversity. This role ensures a seamless and high-quality
prospective student experience from inquiry through matriculation.
Working in close collaboration with the Associate Vice President for Student
Financial Services and senior leadership in International Affairs, the AVP
aligns recruitment, pricing, and global engagement strategies to drive
enrollment outcomes across domestic and international markets. This role
ensures seamless and high-quality prospective student experience from early
pipeline engagement through matriculation.
Qualifications
Required Skills and Competencies
Master's degree in higher education, business administration, public
administration, or a related field.
Minimum of 10 years of progressive leadership experience in enrollment
management, admissions, or related areas.
Demonstrated success in developing and executing complex enrollment
strategies with measurable outcomes.
Experience managing multiple functional areas (e.g., admissions,
marketing, recruitment operations).
Demonstrated success in building and scaling enrollment pipelines,
including pre-college or outreach programs.
Strong analytical skills with experience leveraging data, CRM systems, and
enrollment technologies to drive results.
Experience leading cross-functional teams and complex enrollment
operations.
Proven ability to lead and develop high-performing teams in a dynamic
environment.
Excellent communication leadership, and stakeholder management skills.
Strong analytical and strategic planning skills.
Preferred Qualifications
Experience in private, STEM-focused, or research-intensive university.
Experience developing or managing pre-college, dual enrollment, or pathway
programs.
Familiarity with Slate CRM, Ellucian Banner, or similar systems.
Experience with graduate and international enrollment strategies.
Knowledge of financial aid leveraging and tuition revenue optimization.
Experience managing external vendors, marketing agencies, or recruitment
partners.
Key Responsibilities & Accountabilities:
Strategic Enrollment Leadership
Serve as a key architect of the university's comprehensive enrollment
strategy, integrating pre-college pipeline development with undergraduate
and graduate enrollment goals with institutional priorities and long-term
financial sustainability.
Develop multi-year enrollment plans, including market segmentation,
program positioning, and growth strategies across domestic and
international populations.
Leverage predictive analytics, CRM data, and market intelligence to guide
decision-making and optimize funnel performance (inquiry – application –
admit – enroll), including pre-college participation, conversion rates,
and long-term enrollment yield.
Establish and monitor KPIs related to application volume, admit rates,
yield, net tuition revenue, and student quality indicators.
Pre-College Programs and Pipeline Development (Elevated Priority)
Provide executive leadership for a comprehensive portfolio of pre-college
programs, including summer academies, dual enrollment, dual credit,
certificate programs, and K–12 partnerships.
Position pre-college as both a strategic enrollment pipeline and a
potential revenue-generating enterprise, aligned with institutional growth
goals.
Design and scale innovative programming that introduces prospective
students to high-demand academic areas, particularly in STEM and emerging
disciplines.
Build and sustain partnerships with high schools, school districts,
community organizations, and corporate partners to expand access and
strengthen brand presence.
Develop clear pathways from pre-college participation to undergraduate
enrollment, including early identification, engagement, and conversion
strategies.
Implement robust assessment models to track conversion, student success,
and ROI of pre-college initiatives.
Ensure alignment between pre-college offerings and institutional
priorities related to access, diversity, and student readiness.
Admissions and Enrollment Management
Provide executive oversight for Undergraduate and Graduate Admissions,
ensuring consistent, equitable, and efficient application review and
decision processes.
Lead the development and implementation of recruitment strategies across
first-year, transfer, graduate, and online populations.
Ensure alignment between admissions criteria and institutional goals for
academic quality, access, and diversity.
Partner with academic leadership to support new program launches and
enrollment growth in high-demand disciplines.
Recruitment Marketing and Communications
Oversee integrated recruitment marketing strategies including digital
marketing, content development, brand positioning, and enrollment
communications.
Oversee integrated marketing strategies that connect pre-college outreach
with broader recruitment campaigns.
Collaborate with Marketing & Communications to develop data-driven
campaigns that increase awareness, engagement, and conversion.
Ensure effective use of CRM platforms (e.g., Slate) to deliver
personalized, timely, and segmented communications across the recruitment
funnel.
Continuously evaluate ROI on marketing channels and adjust strategies to
maximize impact.
Events and Yield Strategy
Lead the strategy and execution of on-campus and virtual recruitment
events, including open houses, admitted student programs, and counselor
engagement initiatives.
Lead a comprehensive events strategy that includes pre-college
programming, summer experiences, and yield-focused engagement initiatives.
Design high-impact yield strategies that enhance student engagement and
drive enrollment decisions.
Ensure a cohesive and differentiated campus visit experience that reflects
the institution's value proposition.
Collaboration with Financial Aid and International Affairs
Partner closely with the AVP for Student Financial Services to align
recruitment strategies with financial aid leveraging, scholarship
policies, and net revenue goals.
Collaborate with International Affairs leadership to strengthen
international recruitment pipelines, partnership, and student support
services.
Ensure coordinated strategies across domestic and international markets to
optimize enrollment mix and global diversity.
Collaborate with International Affairs to explore pre-college and pathway
programs for international students.
Operational Excellence and Team Leadership
Provide leadership and development for a high-performing, diverse team
across admissions, marketing, events and pre-college programming.
Foster a culture of accountability, innovation, collaboration, and
continuous improvement.
Ensure efficient operational processes, including application processing,
communications workflows, and event execution.
Oversee budget planning and resource allocation across enrollment
functions, including investment and revenue models for pre-college
programs.
Campus Partnership and Representation
Serve as a key liaison to academic colleges, Student Affairs, Registrar,
and other campus partners to support enrollment and retention initiatives.
Represent Enrollment Management on institutional committees and strategic
initiatives.
Contribute to institutional planning related to student success,
retention, and the overall student experience.
Financial Measures
Oversee a budget of up to $5 to 8 million in Operations.
Supervision
This role will be supervisory in nature, overseeing at least 5 to 7 direct
reports and 30 to 50+ in-direct reports and teams.
