Assistant Director, Communications and Public Relations (at the rank of Administrative Assistant II)

Hong Kong University
April 26, 2024
Offerd Salary:Negotiation
Working address:N/A
Contract Type:fixed-term basis, wi
Working Time:Full time
Working type:N/A
Ref info:N/A
Assistant Director, Communications and Public Relations (at the rank of

Administrative Assistant II)

The University of Hong Kong

Apply now Ref.: 526096 Work type: Full-time Department: Faculty of Business and Economics (07000) Categories: Executive / Technical / Support Hong Kong

Assistant Director, Communications and Public Relations (at the rank of Administrative Assistant II) in the Faculty of Business and Economics (Ref.: 526096) (to commence as soon as possible, on a two-year fixed-term basis, with contract-end gratuity and University contribution to a retirement benefits scheme, totalling up to 10% of basic salary, with the possibility of renewal subject to satisfactory performance)

Applicants should possess a good Bachelor's degree, with about 10 years' full- time work experience in communications, marketing, public relations, or a related field. They should have an excellent command of written and spoken English and Chinese (including Putonghua); outstanding organisational, communication, project management and problem-solving skills; a high level of computer literacy; the ability to multitask under pressure, work well both independently and in a team, as well as work with people from a broad range of backgrounds internally and externally.

The appointee will support the Faculty's Communications and Public Relations Team in planning, developing and implementing corporate communications strategies for brand promotion. He / She will be responsible for developing and implementing effective public relations strategies and campaigns to enhance HKU Business School's brand image and reputation. This role requires a strategic thinker with excellent communication and interpersonal skills, as well as a deep understanding and experience of event management and public relations practices.

Responsibilities of the appointee will include:

  • Leading the establishment of HKUBS's brand-building strategies across all channels;
  • Overseeing all branding and marketing activities, including online/digital marketing and content creation, to enhance brand awareness of HKUBS;
  • Managing content plans, online marketing planning, and implementation;
  • Planning, organizing, and managing events, such as conferences, forums, seminars and press conferences, to promote our brand and products/services;
  • Coordinating with internal teams and external stakeholders to ensure smooth event planning and execution;
  • Creating press releases, speeches, media kits, and other PR materials to generate positive media coverage;
  • Proactively pitching story ideas and securing media placements in relevant print, broadcast, and digital media channels;
  • Developing short-term and long-term scheduling, budget and resource plans and manage the annual budget for branding and marketing;
  • Developing and maintain crisis communication plans and effectively manage communication during crisis situations;
  • Creating compelling and engaging advertisements to promote our brand, products, and services across various platforms;
  • Building market intelligence, monitor trends and developments to assess the effectiveness of brand initiatives and discover new opportunities; and
  • Undertaking any other duties assigned by the Faculty Office.
  • Shortlisted candidates will be invited to attend a written test and an interview.

    A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits.

    The University only accepts online application for the above post. Applicants should apply online and upload an up-to-date C.V. Review of applications will commence as soon as possible and continue until April 26, 2024 , or until the post is filled, whichever is earlier.

    Advertised: Mar 15, 2024 (HK Time) Applications close: Apr 26, 2024 (HK Time)

    Apply now

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