How Universities Can Use Video In Their Content Marketing
It might seem confusing as to why universities would need video content marketing strategies. But the fact is that schools and universities are competing with each other for students. The revenue they make keeps them moving ahead. They have to maintain their brand prominence to stay on top of the competition to attract students to enroll in their courses.
Hence, it’s no surprise that video content plays a crucial role in the way universities position and portray themselves to students, alumni, and prospective applicants. With 93% of marketers saying that video is an integral part of their marketing strategy, more and more businesses and brands have realized the importance of video marketing. Here are some ways how universities can use video in their content marketing.
Brand Introduction Video
An introduction video is essential if you’re looking to build your brand. Creating a short video with detailed information, including the advantages and offerings of the university, can be helpful. Students prefer to watch videos rather than read boring articles. With video editing tools and technology, you can now create impressive introduction videos for students within no time at all.
Build a Connection Through Storytelling
When done consistently and intentionally, video storytelling can help you distinguish yourself from others. It can help to build a connection through storytelling and emotion. Using video content with a powerful message allows you to connect with your audience emotionally. So, the more personal and richer the experience, the better will be the emotional response. When it comes to direct mail or written text, very few people are moved or teary-eyed. Video content has the power to work wonders, and using it in your university content marketing strategy is a great idea.
Show Not Tell
Having an online presence, including a visually rich website, is very important for informing and addressing student concerns about the university. Though scouting trips are common these days, all students can’t travel to check out the campus. Also, those who may have visited the campus might have some lingering questions that cannot be answered through written content. Today, several schools and universities are using the virtual tour concept. Some universities even go ahead and use virtual reality to give students a guided experience to walk through the university campus.
If you’re looking to adopt the video marketing strategy for your university, then try out InVideo, an excellent online video maker that provides you with the best video editing tools. This is a very affordable and easy platform that anybody can use to polish their videos in minutes. The web-based platform is an excellent choice if you’re looking to make awesome video content within minutes. With more than 4000+ templates and easy-to-use tools, you can customize each template to create perfect videos for Facebook, Instagram, YouTube, and all other platforms without hassle. With three different options to choose from – pre-made templates, text-to-video, and a blank template, you can use the tool according to your video editing needs.
Create An Experience
You can use niche video content to target specific audiences and demographics. For example, the University of Michigan has a separate website specially designed for athletics. The website features unique video content that cannot be found on other websites. Analysis, behind-the-scenes videos, etcetera, can leave a compelling impression on your audience and viewers. When creating video content for your university, one thing to keep in mind is always to make your content unique and engaging. Simply copying content that is already available on other websites will not draw attention nor bring in traffic. So, make sure to put in more time and effort to make your content stand out from the rest of the competition.
Student Testimonial Videos
Alumni or current students play a critical role when it comes to the brand building of the university. People love to hear what others have to say about a particular brand or, in this case, the university. So, creating short videos with student testimonials can go a long way in attracting your audience. Short videos with current students talking about the university, campus, courses, curriculum, etcetera is a good idea. There is also a possibility that such videos may go viral, which can help you reach a wider audience.
Course Introduction Videos
Videos can also be used if you have launched a new course or simply want to talk about the advantages of a particular course. 94% of video marketers state that videos have helped increase user understanding of their service or product. This shows that video content is a powerful tool if you’re looking to advertise your courses and drive traffic. You could also have the teachers and professors of the course talk about it and share their opinions in the video. Similarly, the views of industry veterans can also be used to create a powerful video for your university.
Another video marketing strategy to use for universities is behind-the-scenes videos. Uploading videos that show a typical day at the university, athletics, sports events, or other significant events is a great idea. People love to know what happens behind the curtains, so creating a video like this can significantly impact. It’s also an excellent way to build a connection with your audience and viewers.
Video marketing is growing fast, and as a university, you must make video marketing part of your strategy. It’s a vital tool when it comes to brand building or driving traffic. Video marketing is also a cost-effective tool that can attract students to enroll in the courses. Today, videos can be made easily, and with free online editing tools available, you can make videos using just your smartphone. However, if you’re looking to produce high-quality videos that will create an impact, then investing in the right video equipment is a great idea.