Interview with Eirinn Larsen about Nordic Gender Equality and Nation Branding

In the latest episode of the podcast series «Uncovering the Nordics», Eirinn Larsen discusses how gender equality is used as a tool for branding the Nordics. 

«Uncovering the Nordics» is a podcast series by nordics.info, the website funded by ReNEW (Reimagining Norden in an Evolving World). In the series, Nicola Witcombe, editor of nordics.info, talks to researchers about a range of different subjects, such as Nordic childhood, history, education and collectivism. 

In the latest episode, Witcomb interviews business and gender historian and project leader of «Nordic Branding» at UiO:Nordic, Eirinn Larsen. They talk about nation branding and gender equality in the Nordic region, and how these two subjects are interlinked. In the first part of the episode, Larsen answers questions such as: What roles did women play in business and education models from around 1900 to today, what is gender, and what is nation branding? She goes on to explain the roles of stakeholders and researchers in Nordic branding and how gender is used in nation branding processes. Why should we be cautious in our approach to global indexes of happiness and equality? And what differences can we find in gender issues between the Scandinavian countries? 

You can listen to the podcast at the bottom of this page. And if you want to read more about the subject, Eirinn Larsen has just edited a new book titled «Gender Equality and Nation Branding in the Nordic Region», together with «Nordic Branding» researchers Sigrun Marie Moss and Inger Skjelsbæk.