Web Content Strategist/Writer

Position Information

Position Information

Job Posting Number S01233

Position Title Web Content Strategist/Writer Department Creative Services -1199 Job Category Staff Posting Position Type Full-Time Work Location On Campus Pay Type Salaried Salary Range

$74,100-$ 102,300

Compensation Practices

Experience is taken into consideration in the determination of salary offers. For more information visit https: // www. wesleyan.edu/hr/handbook/compensation- practices/index.html

Position Details

The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.

This role is one of three positions in the Web Communications team within Digital Marketing and Communications. Reporting to the Manager of Web Communications, the Web Content Strategist/Writer is tasked with developing and implementing the overarching integrated web content strategy, collaborating with partners and subject matter experts throughout the university and finding solutions for optimized outreach and content dissemination. They write engaging content for the website based on university goals and high search volume topics.

This hands-on position works with our campus partners to develop, educate and provide guidelines for web best practices, create new web content and revise existing pages ensuring all content adheres to the defined web content strategy ensuring all information conforms to Wesleyan's unique personality and is uniformly reflected throughout our entire web presence.

As we move to overhaul the Wesleyan.edu website and create a comprehensive web presence, the Web Writer and Content Strategist will understand and evaluate audience needs, create personas, develop and optimize our search engine results, and write content for web-based consumption.

Responsibilities include:

Develops and implements the web content strategy.

Serve as the consultative advisor on university website standards and web content strategy within the content management system (Cascade).

Ensure the University website has a common voice with content that is on- brand.

Write new and revised written content based on input from campus partners to meet new web content standards.

Collaborate with the digital and design teams and other department members to produce content under the Wesleyan.edu domain.

Collaborate with Digital Marketing Manager to align content strategies and optimize marketing content used throughout the university website.

Ensure web copy consistency and ADA compliance across all digital content, from websites, to web forms, to social media channels to ensure ideal user journeys.

Drive search traffic and awareness throughout editorial content and website copy.

Research and stay up to date on the latest developments in terms of Search Engine Optimization, web content trends and consumer behavior.

Utilize communication channels to increase dissemination of, and engagement with, university messaging, campaign collateral and products.

Other duties as assigned

This position is an on-campus position with the potential for a hybrid (on campus and remote) schedule after working two full semesters on campus. Positions will require frequent on campus meetings.

Hybrid work is only considered for residents of MA, VT, NH, ME, CT, RI, or NY. (Relocation assistance to CT is available for those who qualify).

Minimum Qualifications

Minimum of five years of demonstrated experience in strategic or consultative content writing for the web.

Bachelor's degree, in Communications, English, Marketing, or similar discipline, or an equivalent combination of education, training, and experience.

Experience setting content strategy and best practices for web layout and searchability /discoverability.

Demonstrated collaborative, writing, editing, and proofing skills.

Expertise in applying search engine optimization (SEO) strategy to web content writing.

Familiarity with accessibility best practices on mobile devices and desktop platforms.

Experience working with web content management systems.

Demonstrated ability to work with subject matter experts and team members in a collaborative model.

Demonstrated ability to be organized, detail-oriented, and multi-task in a fast-paced environment where very simple projects run side-by-side with highly complex projects.

Excellent interpersonal and communications skills with the ability to work with diverse audiences.

Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.

Preferred Qualifications

Basic proficiency working in Adobe Photoshop, XD, and web design tools

Special Instructions to Applicants

Position is open until filled. For full consideration please apply by October 1, 2023 when first review of applications will begin.

As a part of your application please provide 2- 3 web writing samples. For e.g. web marketing copy or program or product descriptions, or articles.

Additionally, also provide 1 sample of a website you worked on as a content strategist.

You can include links to the websites or other materials for review.

Additional Information

All offers to external applicants are contingent on the candidate's completion of a pre-employment background check screening to the satisfaction of Wesleyan University.

Benefits

Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans. We also offer flexible work schedules, employee and dependent tuition programs, as well as access to Wesleyan's BLS & GLS programs for those who qualify (tuition is waived for up to 2 courses a term; some fees and taxes may apply).

Detailed information on the benefits of working at Wesleyan is located at: https: // wesleyan.edu/hr/careers/prospective-resources.html.

Quick Link https: // careers.wesleyan.edu/postings/9981

Supplemental Questions

Required fields are indicated with an asterisk ().

Please tell us how you specifically heard about this position? ( e.g CareerBuilder, LinkedIn, Higher Ed, InsideHigher Ed, CT.Jobs etc.)

(Open Ended Question)

Optional & Required Documents

Required Documents

Cover Letter

Resume

Writing Sample

Digital Portfolio

Optional Documents