Vacancy Type/Job category
Management & Professional
Marketing Communications & Insight
Campus, Commercial, Services Group
£27,929 - £31,411 per annum
University of Warwick, Coventry
Permanent position, 36.5 hours per week.
We're looking for a Web Communications Executive to join our digital marketing team to support a diverse portfolio of commercial and innovation led businesses at the University of Warwick.
Working closely with the Digital Marketing Manager and Digital Marketing Officer (SEO & Web) within the digital team, you will be contributing to the development of the SEO and digital platform strategy for our business areas including:
• Supporting the development, creation and maintenance of web projects, initiatives and pages for the CCSG and the Innovation Group • Carrying out monthly SEO maintenance • Carrying out keyword research to identify the most effective and targeted key phrases for SEO campaigns • Using analytic software, insights, and data to produce regular or one-off reports that shape marketing campaigns and the digital presence of our web pages • Helping to improve the online user experience and flow of users through the websites for our business areas
To be considered, you'll have a passion for digital with a good understanding of SEO, a working knowledge of Google Analytics and demonstrable experience of working on websites and creating web content with SEO and user experience goals in mind.
You'll be excited by challenge and have the drive to work in a fast paced and collaborative marketing environment. In return, we offer a fantastic career opportunity working across a varied portfolio of business areas include Warwick Arts Centre, Warwick Sport, Warwick Conferences, Warwick Retail and the Innovation Group.
Please click here to apply for the role.
Interview Date: 13 February 2023.
The Web Communication Executive works as part of an expert team to support the creation, management, and maintenance of defined portfolio of web pages. Taking the lead on web development, this role is responsible for ensuring these pages are accessible and compliant, whilst providing an excellent experience for our users supporting defined objectives. The Web Communications Executive also manages and maintains strong relationships with multiple stakeholders across multi-functional teams within the University and works collaboratively.
DUTIES & RESPONSIBILITIES
• To lead on digital (web) projects from start to finish with the ability to identify and solve business and user problems and implement solutions, working effectively with technical members of the MCI team and IT. As part of a wider team, supporting the development, creation and maintenance of a defined portfolio of web projects, initiatives and pages for the CCSG and the Innovation Group. Experienced in using analytic software, insights, and data to produce regular or one off, informative, reports that shape the digital presence of our these key pages.
• Work closely with the key individuals within the digital team, and key identified business users/subject matter experts to understand user needs and set goals for web pages, creating effective online experiences that encourage target audiences to find out more about us in support of business objectives (this could be for example for prospective customers to find out more about memberships at Warwick Sport). To test this user insight, working in conjunction with the research and insight team.
• Work closely with the Digital Marketing Manager and Digital Marketing Officer (SEO & Web) within the digital team to constantly improve the flow of users through the digital platforms for the business areas. Proactively seek out digital trends and problems in performance or UX approach and work with marketing to solve these problems to ensure an effective journey.
• Ensure that all digital pages, assets, and content are accessible in line with the University's requirements, and compliant with UK GDPR laws.
• Assist in the production and maintenance of other web pages across the university's digital portfolio as necessary.
The Person Specification focuses on the knowledge, skills, experience and qualifications required to undertake the role effectively. This is measured by (a) Application Form, (b) Test/Exercise, (c) Interview, (d) Presentation.
Essential Criteria 1
Educated to degree level or demonstrable relevant experience. (a)
Essential Criteria 2
Professional experience in a relevant role. (a, c)
Essential Criteria 3
Experience of creating and curating content with SEO and page goals in mind. (a, c)
Essential Criteria 4
Demonstrable high-quality written and verbal communication. (a, c, d)
Essential Criteria 5
Professional experience within higher education is preferable. (a, c, d)
Essential Criteria 6
Experience of working on websites, updating pages and being expert in knowing what copy and layout work to support user needs and business objectives. (a, c)
Essential Criteria 7
Experience of working across a range of CMS of working with UX experts, and knowing how and when to use their expertise and insight. (a, c)
Essential Criteria 8
Excellent copy writing skills. (a, c, d)
Essential Criteria 9
Excellent understanding of web accessibility and UK GDPR. (a, c, d)
Essential Criteria 10
Analytics software and report generation. (a, c)
Essential Criteria 11
Basic image editing skills. (a, c)
Desirable Criteria 1
Professional Qualification(s) in digital marketing/related subject or working towards one desirable. (a)
Desirable Criteria 2
Basic HTML/CSS coding preferrable. (a, c)
The postholder will need to possess excellent interpersonal skills and be able to demonstrate the ability to create and maintain strong relationships across departments.
For further information about the University of Warwick, please read our University Further Particulars.
For further information about the department, please visit the departmental website.
Warwick is committed to building an organisation of mutual respect and dignity, promoting a welcoming, diverse and inclusive working and learning environment. We recognise that everyone is different in a variety of visible and non-visible ways, and that those differences are to be recognised, respected, and valued. Where possible, we go beyond legislation to provide a place where everyone can thrive, supporting all staff to achieve their full potential. We aspire to remove economic, social and cultural barriers that may otherwise prevent people from succeeding.
We therefore welcome and encourage applications from all communities regardless of culture, background, age, disability, sex/gender, gender identity or expression, ethnicity, religion/belief, or sexual or romantic orientation. To find out more about our social inclusion work at Warwick visit our webpages here.
The University of Warwick holds an Athena SWAN Silver award; a national initiative to promote gender equality for all staff and students. Further information about the work of the University in relation to Athena SWAN can be found at the following link: Athena Swan (warwick.ac.uk)
The University of Warwick is one of the six founder institutions of the EUTOPIA European University alliance, whose aim is to become by 2025 an open, multicultural, confederated operation of connected campuses.
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As an organisation using the (DBS) Disclosure and Barring Service to assess applicants' suitability for positions of trust, the University of Warwick complies with the DBS Code of Practice and undertakes not to discriminate unfairly against any subject of a Disclosure on the basis of a conviction or other information revealed. More information is available on the University's Vacancy pages and applicants may request a copy of the DBS Code of Practice.
2 Feb 2023