Position InformationPosition Title: University Program Specialist (Director of Marketing)
Working Title: Director of Marketing Position Number: 008016 Full-time or Part-time: Full Time Time Limited Position: No Number of Vacancies: 1 Department: Office of Strategic Communications Posting Number: 0402256 SHRA/EHRA: SHRA Job Category: Professional Hiring Range: $65,000.00 - $65,000.00 Overall Position Competency: Advanced Description of primary duties and responsibilities:
Primary Purpose of the Organizational Unit:
Fayetteville State University (FSU), a public comprehensive, Historically Black University, offers robust and innovative degree programs rooted in the liberal arts tradition. The university advances knowledge through the integration of teaching, learning, research, and public service. FSU strives to meet the educational, career, and personal aspirations of its students from rural, military, and other diverse backgrounds so that they are equipped with academic and practical knowledge to serve local, state, national, and global communities as enlightened citizens, globally astute leaders, and engaged solution creators.
FSU's Office of Strategic Communication ( OSC) is housed within the Office of the Chancellor. The OSC is comprised of public media relations, crisis management, marketing, creative services, and special events. The OSC is charged with planning, creating, and implementing communication strategies to engage target audiences to include prospective students, current students, families of prospective and current students, faculty and staff, donors, partners, decision-makers, and the media. The purpose of the engagement is to increase enrollment, partnerships, support, and financial contributions, per FSU's strategic plan. The Director of Marketing will oversee the university's website, to include launching a redesign, continuous edits, and continuing innovations to meet best practices. The Director of Marketing will also oversee the university's traditional and digital advertising.
Description of Work Continued:
Primary Purpose of the Position:
The University Program Specialist (Director of Marketing) will oversee the university's website, to include launching a redesign and continuing innovations to meet best practices. The Director of Marketing will also oversee the university's traditional and digital advertising, working to centralize all advertising across the university within the OSC.
The Director of Marketing will report to the Assistant Vice Chancellor for Marketing and Creative Services and will collaborate with the colleagues within the OSC and across the university to develop a strategic plan and budget for the ongoing innovation of the website and for the university's advertising to align with FSU's strategic plan. The Director of Marketing will supervise staff, contractors, and vendors to accomplish this work.
Minimum Education and Experience Requirements:
Knowledge skills and abilities: Preferred Qualifications:
Master's Degree in Journalism, Communications or Business with 3-5 years' experience or Bachelor's Degree with 5-7 years' experience. Candidate should have experience developing and working with marketing plans, setting and achieving metrics-supported goals and working with marketing data.
Special Instructions to Applicants: Closing Date: 02/17/2023 Open Until Filled: No Other Information
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Fayetteville State University is committed to equality of educational opportunity and employment and does not discriminate against applicants, students, or employees based on race, color, national origin, religion, sex, gender identity,sexual orientation, age, disability, genetic information or veteran status. Moreover, Fayetteville State University values diversity and actively seeks to recruit talented students, faculty, and staff from diverse backgrounds.
Fayetteville State University is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.
Quick Link https: // jobs.uncfsu.edu/postings/23363Supplemental Questions
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