UBDC Communications and Engagement Officer

University of Glassgow
December 12, 2022
Offerd Salary:£37,474 - £42,155
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Job Ref.:N/A
UBDC Communications and Engagement Officer

Job Purpose

Working as part of a dynamic team, the Communications and Engagement Officer plays a critical role helping the UKRI-ESRC-funded Urban Big Data Centre (UBDC) achieve its overall mission by developing and delivering a comprehensive communications strategy, and ensuring communications and engagement activities are central to our research and data service activities.

This post is based at the UBDC, within the School of Social & Political Sciences at the University of Glasgow. The post-holder will report to UBDC's Centre Manager and will work as part of the Centre's Management and Professional team.

This is a varied and exciting role, and the post-holder will be responsible for all aspects of external communications for UBDC, including outreach, impact and knowledge exchange (KE). The role will involve the development of the next phase of the UBDC Communications and Engagement Strategy, establishing relevant communications objectives, and implementing an appropriate communication mix to ensure consistent and effective communication of key messages to all stakeholders. They will promote the achievements and activities of the Centre, leading on all aspects of UBDC's digital communications, including managing and creating social media content, and maintaining and developing the UBDC web site.

The post-holder will work closely with the University of Glasgow's Central Communications team to develop and increase UBDC engagement with the media, building relationships with appropriate journalists and writing press releases as appropriate. They will collaborate with the UBDC Events Officer to ensure the effective promotion of a busy events schedule, ensuring maximum impact from UBDC events. They will play a vital role in promoting the work of UBDC across the University of Glasgow, and to our funders, UKRI-ESRC.

Main Duties and Responsibilities

- Lead on the delivery of marketing and communications for all UBDC activities including social media, press and promotion, and promoting events and similar activities.

- Oversee the development and implementation of a communications and engagement strategy, aligned with the overall strategic objectives of the Urban Big Data Centre.

- Research, write and post engaging content on relevant social media platforms and the UBDC web site, and encourage others within the Centre to contribute such content.

- Take a leading role for social media and web site engagement analysis and reporting, developing appropriate content based on evidence and insight.

- Keep up-to-date with recent advances and developments in social media and digital communications, drawing on trends and applying this knowledge to content creation.

- Make a leading contribution to plan, produce and create digital assets such as videos, infographics, and social media graphics.

- Lead on the application and development of the UBDC brand, updating branding guidelines where required.

- To proactively develop and maintain effective working partnerships with colleagues in the Public Affairs and Communication Office at the University of Glasgow and their counterparts in other collaborating institutions to write media releases for local and national media to ensure consistent and effective communication of key messages to key audiences.

- Monitor engagement with UBDC communications channels, report on Key Performance Indicators (KPIs) to the UBDC Senior Leadership Group and provide recommendations for improvement.

- Maintain, develop and oversee the UBDC website, creating engaging web content for the Centre's key audiences, including blog posts, new web functionality, data visualisations, and other content as required.

- Take a leading role to identify, monitor, and review the effectiveness of marketing tools and techniques including evaluation of online activity to ensure most cost-effective use of budgets and most effective reach and engagement for the Centre, including making recommendations on areas for improvement.

- Proactively maximise use of communication and web tools to ensure the Centre fully exploits available and emerging platforms.

- Liaise with external suppliers involved in marketing activities to ensure adherence to agreed deadlines and UBDC/University branding guidelines.

- Undertake other reasonable tasks and duties as required by the senior management team

Knowledge, Qualifications, Skills, and Experience



A1 Either: Ability to demonstrate the competencies required to undertake this role having acquired the necessary knowledge and skills in similar roles Or: Scottish Credit and Qualification Framework level 9 (Ordinary Degree, Scottish Vocational Qualification level 4) or equivalent, and experience of personal development in similar roles.

A2 Good knowledge of web development including detailed practical knowledge and understanding of web publishing and writing for the web.

A3 Excellent practical knowledge of current digital and social media communications techniques and trends.


B1 Degree-level qualification, preferably in a Communications- or Marketing- related subject.

B2 Membership of a relevant professional body such as CIM or CIPR.

B3 Knowledge of social media management platforms and web analytics tools, such as Hootesuite and Google Analytics



C1 Demonstrable copy-writing and editorial skills, including the ability to write for various types of publication and good attention to detail.

C2 Ability to interact and co-operate effectively with colleagues and external stakeholders at a range of levels, demonstrating a flexible, open and co- operative attitude.

C3 Proven ability to implement strategy and policy, and to translate plans into effective action.

C4 Good analytical skills and the ability to evaluate communications practices and make informed recommendations.

C5 Self-starter with the ability to generate ideas, exercise initiative and to work effectively both independently and as part of a team.

C6 An ability to be flexible, creative and capable of adapting to change and considering new approaches.

C7 Strong digital skills including the production and editing of video content

C8 Highly-developed IT skills, including the use of content management systems (such as Umbraco, Wordpress etc.).


D1 Capacity to translate research with a technical dimension into summaries accessible to a wider audience.



E1 Experience of contributing to the formulation and/or implementation of a communications and/or engagement strategy in-line with organisational objectives.

E2 Experience of planning and progressing work activities within professional guidelines or organisational policy, applying initiative and independent judgement.

E3 Experience of successfully forming professional relationships, including working with and influencing senior management

E4 Experience of working on own initiative, establishing priorities and multi- tasking to deadlines.

E5 Experience of website development, digital communications, social media content creation and/or events promotion.

E6 Previous experience of working in an external engagement role


F1 Experience of working within a communications, engagement or KE role within Higher Education.

F2 Experience of media relations with national media, and the ability to write effective press releases and media campaigns.

Job Features

Planning and Organising

• Manage own workload effectively to meet the deadlines set internally and by relevant external agencies. Often required to resolve conflicting priorities.

• Ensure communications align with UBDC programmes, activities, and strategic priorities.

• Ensure that publication deadlines are met.

• Management of stakeholder relations, both internally and externally.

• Oversee the maintenance of institutional profiles and listings for external stakeholders, websites, social media, and publications related to the project.

Decision Making

• Uses initiative when handling enquiries independently.

• Decisions regarding the prioritising of own workload. This is often complex given the multitude of conflicting deadlines.

• Professionally exercises editorial judgement when copywriting, editing and designing digital and hard copy communications.

Internal/External Relationships

• Internal - Work across all teams within the project to ensure deadlines are met.

• Internal - Key contact for Corporate Communications team, as well as School and College Communications teams, and UKRI-ESRC communications team.

• Internal – integral member of the UBDC Management & Professional team, working closely with the UBDC Centre Manager and Events Officer in particular.

• External - Maintain good working relations with a wide range of external partners, associated organisations and key stakeholders.

• To act as key contact for marketing or communications enquiries.

• Responding to enquiries, use initiative and judgement to identify which issues should be taken forward and to whom.

• Creation of new communications materials to meet existing and emerging needs, includes original concept, design, copywriting, editorial responsibility, liaison with external suppliers where appropriate.

• Assisting with marketing, communications, events and responding appropriately to challenges or problems raised.

Working as part of a dynamic team, the Communications and Engagement Officer plays a critical role helping the UKRI-ESRC-funded Urban Big Data Centre (UBDC) achieve its overall mission by developing and delivering a comprehensive communications strategy, and ensuring communications and engagement activities are central to our research and data service activities.

Terms and Conditions

Salary will be Grade 7, £37,474 - £42,155 per annum.

This post is full time (35 hours per week) and fixed term until 30 September 2024 in the first instance.

As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https: // www. gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing https: // www. gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https: // www. gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https: // www. gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https: // www. gla.ac.uk/explore/jobs/ for more information.

Vacancy Ref : 102949 Close Date : 12-Dec-2022 23:45

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