Open to both Internal and external
Posting In effect from
Closing Application Date
Applications will be reviewed commencing the closing application date and may continue until the position is filled.
Academic/Career(max 24 credits)
Anticipated Start Date
Position End Date (If Applicable)
The School of Tourism Management (Faculty of Adventure, Culinary Arts and Tourism) at Thompson Rivers University invites applications for a sessional lecturer to teach ENVT2190: Destination Marketing/Management Organizations (3.0.0) at the Kamloops Campus in winter 2024. This posting is for in person, face to face course delivery.
Course description for EVENT2190 is below:
As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments.
Course learning outcomes
1. Describe concepts of destination management and marketing.
2. Illustrate the organizational structure of destination marketing/management organizations (DMO's).
3. Analyze the history and role of DMO's in the tourism industry.
4. Apply techniques for destination marketing planning, branding, and product development.
5. Apply knowledge of consumer behaviour, segmentation, and market trends.
6. Examine the value of destination community and tourism stakeholder relations.
7. Explore destination information and communication technologies.
8. Identify the role and importance of destination governance and leadership.
$0.00 - $0.00 ( According to TRUFA Salary Schedule )
Kamloops, BC CA (Primary)
# of Hires Needed
Thompson Rivers University -> Faculty of Adventure Culinary Arts and Tourism -> Tourism Management
Diversity and Inclusion Commitment:
Thompson Rivers University is strongly committed to hiring based on merit with a focus on fostering diversity of thought within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, Indigenous, Black and People of Colour, persons with disabilities and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply, however applications from Canadians and permanent residents will be given priority.
NOTE: To learn more about Thompson Rivers University or living in Kamloops or Williams Lake please visit our Careers website. External Candidates invited to interview will be required to bring a copy of their transcripts to the interview.