PUBLIC RELATIONS SPEC

Duke University and Duke University Health System require all students, faculty and staff to receive the COVID-19 and influenza vaccines. After you have officially accepted a position at Duke, you may request a religious or medical accommodation.

PUBLIC RELATIONS SPEC

Work Arrangement:

Requisition Number: 231160

Regular or Temporary: Regular

Location:

Durham, NC, US, 27710

Personnel Area: UNIVERSITY

Date: Apr 18, 2023

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

PR SPECIALIST

Job Code: 1300 – Public Relations Specialist (Level 11)

JOB OVERVIEW

The PR Specialist for the Office of Undergraduate Education (OUE) is a new position that will be responsible for creating compelling photography, video, graphic, audio, and online content that highlights OUE offices and resources while also reflecting the diversity and dynamic nature of the undergraduate experience at Duke. OUE includes nearly 14 units focused on delivering academic and enrichment aspects of a transformative undergraduate experience. The individual hired for this role will create content that will support the specific strategic communications goals of OUE divisions and units as well as the overall undergraduate experience.

OUE's PR Specialist will produce, organize, and upload PR content focused on specific programs and resources and around central themes to be featured via websites, social media, newsletters, digital marketing screens, and other university and departmental communications channels. The content will reflect excellence in our services, highlight resources available to students, tell compelling stories about OUE and the undergraduate experience, help advance strategic initiatives, and otherwise benefit the reputation of OUE and Duke University as a whole.

Key audiences for the PR content include undergraduate students, Duke faculty and staff, prospective students, alumni, and friends of Duke. This position will coordinate and collaborate with communicators across Duke, including those in student affairs, central university communications, admissions, alumni affairs and development, and the four undergraduate-focused schools at Duke.

Although the OUE communications team is expected to develop an integrated strategy, approximately a third of the content output will be in service to the Division of Student Success (SS), a third in service to the Division of Intellectual Community (IC), and a third for general OUE and VPUE communications and branding. The PR Specialist will be supervised by the OUE Director of Communications and will have significant interaction with staff members across the Office of Undergraduate Education.

The Office of Undergraduate Education (OUE) is committed to creating an accessible, supportive environment and an educational experience that recognizes diversity and cultural competence as integral components of academic and organizational excellence. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.

WORK PERFORMED

PR content production (55%)

Capture and produce photographic images and videos (including related graphics and artwork, such as titles and animations) representing the full range of activities occurring across the Office of Undergraduate Education, utilizing creative and artistic skill to advance the reputation of the office, its units, its programs, leadership, and staff.

Produce PR communications deliverables in support of broader university- level goals for the Duke undergraduate experience, as directed.

Design flyers, graphics, and posters to market events, programs, and campaigns for OUE and undergraduate strategic initiatives.

Discuss media production needs with departmental and program “clients” to determine needed content and structure; assist in writing program scripts or storyboard development. Preview media with clients as necessary, editing films based on feedback and to meet strategic needs.

Ensure that all platforms follow the OUE's anti-racist communications guidelines and policies, and reflect the OUE's commitment to diversity, inclusion, and anti-racism.

Collaborate with and direct student photo and video contributors.

Explore opportunities to create podcasts or audio series and assist with podcast/audio production, including coordinating with guests, writing questions and scripts, scheduling interviews, transcribing tape, and editing audio.

Coordinate assigned media projects; supervise production to include scheduling personnel and support; recommend professional services and vendors when needed; direct location shooting, sound recording, editing and delivery of media for distribution across various communications channels.

Organize and maintain video, photo, and related digital assets in a library/archive based on a logical taxonomy and filing structure; organize, track and maintain equipment library.

Keep abreast of new trends and creative ways to tell stories using a variety of media

Maintain inventory of required photography/videography supplies and equipment; evaluate new equipment and techniques for still and motion media application; recommend purchase of new equipment and supplies; and perform routine maintenance on photographic, sound and related equipment.

Website maintenance/creation (20%)

Maintain relevant storytelling content for and update the Office of Undergraduate Education website as needed.

Occasionally create and maintain standalone WordPress websites.

Measure and evaluate web-site traffic and navigation patterns to improve design.

Social Media (20%)

Create new and package existing content for OUE social media accounts (primarily Instagram).

Implement and upload social media content.

Stay abreast of emerging social media and mobile technologies.

Other (5%)

Back-up OUE Communications Director as needed

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender identity, national origin, race, religion, sexual orientation, or veteran status.

EDUCATION/TRAINING:

Position requires communications, analytical, and organizational skills generally acquired through completion of a bachelor's degree program in journalism, public relations, English or another discipline related to media production.

EXPERIENCE:

This work generally requires at least two years of media production and photography experience to become proficient in performing a variety of creative, artistic and skilled photography and videography activities.

OR EQUIVALENT RELEVANT EDUCATION AND/OR EXPERIENCE

In addition, the successful candidate will possess the following qualities/attributes:

Demonstrated experience in photography/videography and/or audio production, including understanding of set design, lighting, camera placement, sound and talent management

High level of proficiency in video editing, web and PR software, as well as knowledge of live streaming video and various methods of content delivery

Demonstrated experience in graphic design.

Strong storytelling skills, including an ability to both see and portray “the big picture” or advance a strategic goal while also paying keen attention to detail

Excellent coordination and organizational skills that support the ability to work independently, balance competing priorities, and consistently deliver high quality work, on time and on budget

Ability to take direction from and provide accurate project reporting to supervisor and OUE leadership. Must have a team orientation.

Ability to quickly assess the best way to capture photos or video in any situation (outdoor/indoor, mobile shoots, etc.), quickly improvising and solving problems as they arise

Proficiency using digital cameras with interchangeable lenses, artificial lighting such as flash strobes and LED continuous lighting, and audio hardware such as shotgun, lavalier microphones, and field recorders.

Web maintenance and creation skills, particularly facility with Drupal and WordPress.

Collaborative, creative, can-do mindset with a customer service orientation.

Willingness to contribute to Office of Undergraduate Education's efforts to operate as an anti-racist unit.

Minimum Qualifications Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience

Work requires one year of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Nearest Major Market: Durham Nearest Secondary Market: Raleigh