Online Adjunct Faculty--Digital and Social Media Marketing

Brigham Young University Idaho

United States

October 15, 2021

Description

Posting Details Official Title Online Adjunct Faculty--Digital and Social Media Marketing

Department Online Learning Administration Position Type Online Adjunct Faculty (Remote) Position Summary

Online instructors are employees of OLL Services LLC. The LLC provides online support for educational institutions affiliated with The Church of Jesus Christ of Latter-day Saints, including Brigham Young University-Idaho, BYU Pathway Worldwide, BYU Hawaii, and Ensign College.

Online Environment OLL Services LLC is supported and guided by The Church of Jesus Christ of Latter-day Saints. Those hired through this employment posting will primarily instruct courses for Brigham Young University-Idaho and BYU Pathway Worldwide. Online instructors employed by the LLC are expected to support the missions of the institutions to which they are assigned to teach. All employees are required to agree to maintain the standards of The Church of Jesus Christ of Latter-day Saints as defined by the Institutional Honor Codes and other applicable policies, both on and off campus, 24 hours a day. To review the Honor Code, please go to www. churchofjesuschrist.org/church-education/honor- code. As an employer affiliated with The Church of Jesus Christ of Latter-day Saints, OLL Services LLC prefers to hire qualified members of the Church in good standing, as authorized by federal law.

Position Summary This is an interest list posting for those interested in teaching online Digital and Social Media Marketing courses. These courses include:

  • DM 105 Introduction to Social Media Marketing This course introduces students to the field of social media marketing. Students learn about its history and how it affects their personal and professional future. They learn the structure, design, technology, and pros and cons of numerous social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube Google+ and others. They explore how social commerce is now interconnected to multiple aspects of business and build a foundation of knowledge of how companies use social media for marketing, analytics, customer service and more. Students also establish a continuous learning pattern to stay current with the ever-changing world of social technologies

  • DM 120 Social Media Marketing Strategy This course helps students learn the most current marketing principles and become competitive in new- world social media marketing strategies. Students learn how to set company and campaign goals, understand how to segment customers and develop a common language that is relevant. Students become proficient with messaging and storytelling about the company vs. the customer. Students understand how to measure the results of new-world marketing initiatives. Students learn about many of the tools and technologies available to help manage and successfully execute the marketing for companies both large and small.

  • SMM 130 Social Media Marketing Content This course helps students learn that content is king! This class helps students become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of their greatest skills. Students learn how to identify and create great content through copy, pictures, videos, infographics, etc. Students learn the balance between content about themselves/their company vs. content about the customer's true needs and interests. Students begin to learn the power of content driven customer advocacy and how to drive measurable results.

  • DM 150 Social Media Marketing Data and Analytics This course helps students learn that good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. Students will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that students are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give students a life-long standout skill.

  • DM 160 Social Media Marketing Advertising and Advocacy This class with teach students why and how to market and advertise via multiple social platforms. Students will learn how to stretch marketing dollars and present strategies to those responsible for budgets and growth. Students will learn how to show executives who is looking, where they are looking, when, why, how, and what they do because of targeted ads. Students will learn what it takes to create a raving fan and then convert that fan into your sales force. This class teaches students how to develop deep relationships with specific customers who absolutely love your products or services; or brand advocates, evangelists, and loyalists. The goal is to use the passion and love these people have for a brand and convert it into high-growth, sustainable revenue. Not only can these people become a sales force but they can, and should direct the very future of a company.

  • Online adjunct faculty mentor students and facilitate teaching and learning. They uphold the mission, values, and standards of BYU-Idaho and The Church of Jesus Christ of Latter-day Saints. They support the BYU-Idaho Learning Model and participate in an online teaching group.

    As teaching opportunities for the course arise, interest list applicants selected for further review will be asked to participate in our interview process (this does not require travel to Rexburg).

    Search keywords: bachelor's degree, business, marketing, communications, social media, digital marketing

    Knowledge, Skills and Experience

    Minimum qualifications include a bachelor's degree in business, marketing, communications or related field and professional digital marketing experience.

    Preferred candidates will have a master's degree or higher in business, marketing, communications, or a related field and experience developing and implementing corporate social media marketing strategies integrating technologies and expertise such as web, mobile, email, PPC, SEO, and SEM.

    Candidates for DM 150 should have an ability to define valuable metrics, KPI's and digital benchmarks.

    Candidates for DM 160 should have knowledge of “ads managers” on all major social media platforms.

    While online and/or classroom teaching experience is helpful, it is not necessary.

    BYU-Idaho is an equal opportunity employer and does not unlawfully discriminate on the basis of race, nationality, gender, age, disability, or veteran status. BYU-Idaho reserves the right to prefer members in good standing with The Church of Jesus Christ of Latter-day Saints.

    Work Schedule

    Online adjunct faculty work from home. The schedule is flexible but should equate to approximately 3.5 hours per week for each course credit hour.

    Anticipated Start Date Pay Rate Posting Date Closing Date Open Until Filled Yes Special Instructions

    If you haven't already done so, it is very important that you visit the BYU- Idaho Online Learning website to view eligibility requirements and the hiring process for online instructors www. byui.edu/online/employment.

    When filling out your application, please keep in mind the following:

  • Failure to provide requested information within the application will affect consideration of your materials.
  • Applicants for this position must submit a PORTFOLIO with samples of their work. Please use the ‘Multi Media Presentation' field to submit your portfolio (either URL or as an attachment).
  • In your COVER LETTER, provide responses to the following 3 questions: 1) Share your marketing strategy and execution of the last social media marketing campaign in which you participated, 2) List links to your social media business accounts, 3) Explain any other particular qualifications to teach these courses.
  • BYU-Idaho is limited to hiring in states where a hiring presence has been established. A list of these approved states can be found on our website www. byui.edu/online/employment
  • Individuals who are currently part-time employees for another entity of The Church of Jesus Christ of Latter-day Saints or who are retired from Church employment are not eligible for part-time employment with BYU-Idaho
  • Contact Info

    recruitment@byui.edu

    Supplemental Questions

    Required fields are indicated with an asterisk ().

  • I affirm I have read and understand the Special Instructions section regarding PORTFOLIO and COVER LETTER requirements and that failure to follow these details will affect my consideration.
  • Yes
  • No, I will contact OES at onlinehr@byui.edu to address my questions before submitting my materials for consideration.
  • How did you hear about this employment opportunity?
  • Invitation from BYU-Idaho Recruiter
  • Referred by a BYU-Idaho employee
  • Referred by a non-BYU-Idaho employee
  • Facebook
  • KSL.com
  • Deseret News
  • LDS Living
  • Blog advertisement
  • BYU-Idaho Employment Site
  • Public Job Posting
  • Other
  • If you selected 'Other' as your answer to the previous question, please share how you heard about this employment opportunity. (If you did NOT select 'Other,' enter NA as the answer.)
  • (Open Ended Question)

  • How much experience do you have as a professional instructor/teacher (college, institute, high school, seminary, etc.)?
  • None
  • 1-3 semesters
  • 2-3 years
  • 4-10 years
  • More than 10 years
  • Please indicate your level of experience learning and teaching online.
  • I have no experience with online learning or teaching.
  • I have never taught an online course but have taken online courses as a student.
  • I have never taught an online course but have used online components when teaching in a traditional class setting.
  • I have taught one or two online courses.
  • I have taught several online courses.
  • Indicate your experience with learning management systems (Canvas, Blackboard, Angel, Moodle, etc.).
  • None
  • Some
  • Experienced
  • Very Experienced
  • Current part-time employees or retirees of any entity of The Church of Jesus Christ of Latter-day Saints are not eligible for additional (concurrent) employment as part-time employees at BYU-Idaho. Please indicate if you are currently working for, have worked in the last 12 months, or if you are a retiree of any Church entity (this includes BYU-Idaho). If so, please identify the employer and your last date of work. If this is not applicable to you, please enter N/A as the answer.
  • (Open Ended Question)

  • Individuals who are employed as online instructors must physically reside in one of the approved states where BYU-Idaho has established a hiring presence (see https:// www. byui.edu/online/employment for a list of states). If offered a position with BYU-Idaho, are you able to comply with this requirement?
  • Yes
  • No
  • Though not physically on campus, online instructors agree to maintain the standards of The Church of Jesus Christ of Latter-day Saints as defined by the Institutional Honor Code, both on and off campus, 24 hours a day. (To review the Honor Code in detail, please go to www. churchofjesuschrist.org/church-education/honor-code.) Specifically regarding dress and grooming, employees should maintain a clean and well-cared-for appearance. Hairstyles should be neat, avoiding extreme styles or colors. Men should keep their hair trimmed above the collar and the ear. Sideburns should not extend below the earlobe or onto the cheek. Men are also expected to be clean shaven; beards are not acceptable. Mustaches, if worn, should be neatly trimmed and may not extend beyond or below the corners of the mouth. Earrings and other body piercings are unacceptable. Women should not have excessive ear piercing (more than one per ear) and other body piercings are not acceptable. If offered a position, are you able to comply with the employee standards of the Honor Code?
  • Yes
  • No
  • Watch the 2.5 minute video regarding online instructor roles and responsibilities located at https:// www. byui.edu/online/employment (copy and paste this link into your browser). I affirm I have watched this video in its entirety.
  • Yes
  • No
  • As referenced in the video, BYU-Idaho online instructors facilitate pre-developed courses and are required to utilize the curriculum, materials, and assessments that have been created by BYU-Idaho course councils. Instructors are able to personalize courses through facilitation strategies and best online teaching practices.
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • Online instructors often share testimony of gospel principles within the context of an online course. I understand gospel integration is a vital part of course facilitation. (Because of this, regular ecclesiastical clearances are an ongoing part of employment.)
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • Online instructors receive constructive feedback, evaluation, and coaching regarding their online teaching.
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • A critical online instructor responsibility is to develop meaningful personal relationships with students in their courses.
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • Online instructors must be able to commit to actively engaging in their online course at least five days a week (Monday-Saturday).
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • Online courses serviced through BYU-Idaho may include students who have matriculated from the PathwayConnect program. These students often come from diverse cultural and educational backgrounds and may have developing language skills.
  • Yes, I understand.
  • No. I will contact BYU-Idaho Online Employment and Scheduling for further clarification.
  • Required Documents

    Required Documents

  • Resume
  • Transcript 1
  • Cover Letter
  • Multi Media Presentation
  • Optional Documents

  • Transcript 2
  • Transcript 3
  • Curriculum Vitae
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