Marketing Specialist

Midland University
March 18, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Midland University is excited to welcome a dynamic, creative, and experienced Marketing Specialist to our fast-paced, results-driven Marketing & Communications team!

The Marketing Specialist is responsible for supporting admissions marketing and communication initiatives that help drive recruitment and enrollment goals at Midland. The position reports to the Director of Institutional Branding and Marketing at our Fremont campus.

Responsibilities :

Strategic Marketing and Communications

  • Develop and implement strategic marketing and communication initiatives, including but not limited to: brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns, web content, and design and presentation materials.
  • Help create and manage project plans and schedules to ensure that project goals, objectives, and details are accurately presented.
  • Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions.
  • Co-manage the budget specific to admissions marketing and communications.
  • Hire, supervise, and coach work studies
  • Assist with identifying third-party vendors and work closely with the Director of Institutional Branding and Marketing to execute and manage agreements/partnerships.
  • Work closely with cross-campus partners to identify and address communication needs in a timely, strategic, and efficient manner.
  • Create documentation and communication flow mappings for campaigns.
  • Support the Athletic Department in developing and implementing strategic marketing and communication initiatives, including brand management, content (print, digital, email, web) development, and design and presentation material.
  • Work collaboratively with marketing teams at the Fremont and Omaha locations to develop content strategies that align closely with business objectives and enrollment goals.
  • Support and actively contribute to achieving greater diversity, inclusion, and equity at Midland and work effectively with all campus community members.
  • Minimum Qualifications:

  • Bachelor's Degree (Communications, English, Advertising/Marketing or related degree preferred)
  • 3-5 years of relevant experience.
  • Demonstrated experience using multi-channel marketing and communication strategies to achieve organizational goals and objectives.
  • Exceptional organizational skills and attention to detail.
  • Excellent oral and written communication and editing skills.
  • Demonstrated ability to work under pressure while independently managing multiple priorities, responsibilities, and projects simultaneously to achieve successful outcomes.
  • Understand marketing best practices, current issues and trends, industry standards, content creation, design, SEO, SEM, Google Ads, Media buying, web design and UX, social media, photography, videography, and all relevant technology.
  • Demonstrated skills in various communication mediums with strong experience in digital, print, and social media.
  • Preferred Qualifications:

  • Experience in design programs (Adobe InDesign, Illustrator, Photoshop).
  • Experience in Higher ed marketing.
  • Demonstrated commitment to collaborate with campus partners in an effort to enhance the recruitment and enrollment of graduate and undergraduate students.
  • Enthusiasm for staying up to date on higher education trends and communication strategies.
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