Marketing Specialist for Enrollment

California Baptist University
June 12, 2023
Offerd Salary:$20.00 to $25.00
Working address:N/A
Contract Type:Open-ended
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Posting Details

Position Information

Job Title Marketing Specialist for Enrollment

Posting Number S1258P Pay Range

The compensation for this appointment will range from $20.00 to $25.00 hourly and reflects what California Baptist University reasonably expects to pay for this staff appointment. Actual compensation may vary based on the qualifications and experience of the applicant, as well as market conditions. In addition to wages, CBU offers a robust suite of employee benefits.

Position Summary Information


Position provides marketing services that support CBU's enrollment services. Position will focus on account management and advertising fulfillment of e-mail, direct mail, online, print, broadcast as well as indoor/outdoor signage, displays and advertising specialties.

Essential Duties and Responsibilities

Other duties may be assigned.

  • Assist supervisor and admissions directors in ensuring effective development and deployment of enrollment marketing and communication projects, campaigns, and systems.
  • Work on multiple concurrent projects while maintaining high standards of excellence, conformity to university standards, and a positive, cooperative attitude.
  • Meet project deadlines set by the supervisor. Proactively communicate with the supervisor when completion of the deadline is in jeopardy.
  • Use customer relationship management (CRM) and marketing automation software to maintain and update marketing campaigns.
  • Create and update digital assets for e-mail communications and web pages.
  • Develop content for use in various marketing materials.
  • Manage inventory of promotional products.
  • Stay current on successful marketing strategies.
  • Collaborate with third-party vendors to fulfill marketing and communication requests.
  • Plan and attend discovery meetings with clients to understand the full scope of projects.
  • Work concurrently on projects with other university stakeholders.
  • Develop unique promotions and events to increase university awareness and enrollment.
  • Share and consistently express the division's commitment to express Christ's attitude of service, excellence, humility, and dignity in each interaction with university clients and external vendors.
  • Supervisory Responsibilities

    This position has no supervisory responsibilities.

    Other Knowledge Skills and Abilities

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver, etc.
  • Knowledge of HTML
  • Creative thinker with the ability to execute ideas

  • Knowledge of project management software

  • Ability to communicate effectively, both orally and in writing
  • Strong interpersonal skills, flexibility, and customer service orientation.
  • Knowledge of supplies, equipment, and/or services ordering and inventory control
  • Ability to plan, develop, and coordinate multiple projects
  • Knowledge of the marketing process including strategy, design, production and measurement
  • Skill and proficient in:

  • Account management
  • Project management
  • Copywriting
  • Marketing terminology
  • CRM software (e.g. Salesforce)
  • Marketing automation systems (e.g. Pardot)
  • E-mail marketing
  • Design
  • Photography
  • Working knowledge of standard workplace applications:

  • Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Web browser (Internet Explorer, Firefox, etc.)
  • Adobe Creative Cloud
  • Prezi
  • Education and/or Experience

    Bachelor's degree from four-year college or university in Marketing, Business Administration or related field; or one to two years' related experience and/or training; or equivalent combination of education and experience. Successful experience in a related field that requires strong organizational and relational skills.

    Posting Detail Information

    Open Date 04/21/2023

    Remove from Web Open Until Filled Yes Special Instructions to Applicants Nondiscrimination Statement

    State and Federal law permit California Baptist University to discriminate on the basis of religion in order to fulfill its purpose. The University does not discriminate contrary to either State or Federal law.

    Quick Link to Posting https: //

    Supplemental Questions

    Required fields are indicated with an asterisk ().

  • Are you a Christian?
  • Yes
  • No
  • Do you attend church regularly?
  • Yes
  • No
  • If no, please explain (required):
  • (Open Ended Question)

  • Are you both familiar with and not in conflict with the fundamental doctrines and practices of the California Southern Baptist Convention as stated in the Baptist Faith and Message dated June 14, 2000? (Please see above link for more information)
  • Yes (I am familiar and not in conflict)
  • No (I am in conflict or not familiar)
  • Applicant Documents

    Required Documents

    Optional Documents

  • Resume
  • Cover Letter
  • Letter of Reference 1
  • Letter of Reference 2
  • Other Document
  • Other Document 2
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