Marketing Officer

Marketing Officer

Full Time - Permanent - High Wycombe

Salary - £26,396 - £29,619

Buckinghamshire New University is an ambitious, modern university that is always open to fresh ideas and thinking. We believe in the transformative power of education, and in doing the right thing by our students, people and local community. That's why our BNU community is a special place to work and study, and where people who want to make a difference can contribute and succeed.

Our University's DRIVE values are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues.

BNU continues to experience rapid growth in student numbers, making us one of the fastest-growing higher education providers. This is an exciting time to join the University as we invest significantly in estate developments and welcome Jay Blades MBE as our inaugural Chancellor.

We currently have an excellent opportunity for an enthusiastic and proactive Marketing Officer to join our team. The role is a blend of in-house agency account executive and a more traditional marketing role. Working closely with Heads of School and Course Leaders, you'll help the University achieve its student recruitment targets for undergraduate, postgraduate, professional and short courses, worldwide.

You will be responsible for subject-led marketing activities, working with the Digital Team to run advertising campaigns, writing content plans and working with the design team to brief in creative assets. You'll develop marketing campaigns, produce copy, marketing materials and send promotional e-communications to prospective enquiries.

Working in marketing means getting involved. No two days are ever the same, as we aim to find new and exciting ways to deliver engaging messages to our audiences. We're looking for someone with a passion for marketing, enthusiasm, creativity and dedicated work ethic.

Computer literacy is essential, as is a flexible approach to work, excellent copywriting skills, strong communication skills, attention to detail and the ability to work well under pressure.

What we offer:

a generous holiday entitlement (30 days per annum, plus bank holidays & closure days)

training & development support opportunities

contributory pension scheme

discounted gym membership to our on-site gym at our High Wycombe Campus

a range of staff discounts with major retailers.

If you have the qualities and attributes representative of the University's values and ambition, we would be delighted to hear from you.

For further information about this role please contact Karen Christie, Marketing Manager, at [email protected]

All applications are to be made in full and online.

Buckinghamshire New University is proud to have a diverse community and a strong track record of inclusion. Our aim is to continue to build an environment where everyone thrives and can be themselves. We therefore ensure that our interview/shortlisting Chairs complete the relevant e-learning and/or inclusive recruitment training.

Closing date: 7 February 2023

Interview date: 16 February 2023

If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.

At Buckinghamshire New University equality of opportunity and diversity is at the heart of all we do and fully integrated into our values. Our aim is to create an inclusive environment where everyone thrives and feels a sense of belonging. We are committed to diversity and welcome applications from different backgrounds and experiences.

At Buckinghamshire New University equality of opportunity and diversity is at the heart of all we do and fully integrated into our values. Our aim is to create an inclusive environment where everyone thrives and feels a sense of belonging. We are committed to diversity and welcome applications from different backgrounds and experiences.

Buckinghamshire New University is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process.

The University is also committed to achieving the Race Equality Charter.

Location

High Wycombe

Contract Type

Permanent

Salary Range

£26,396 - £29,619

Hours per week

37

Closing Date

07/02/2023

Ref No

1209

Job Description

JOB DESCRIPTION

Job Title: Marketing Officer

Faculty/Directorate: Marketing & Student Recruitment

Grade: E

Location: High Wycombe

Hours: 37

Responsible to: Marketing Manager

Job Purpose:

This role is a blend of in-house agency account executive and a more traditional marketing role. Working closely with course leaders, marketing colleagues and the creative studio the post holder will help the University achieve its student recruitment targets for undergraduate, postgraduate, professional and short courses, worldwide.

Responsible for subject-led marketing activities, working with the Digital Team to run advertising campaigns, writing content plans and working with the design team to brief in assets. The Marketing Officer will develop marketing campaigns, marketing materials and send promotional e-communications to prospective enquiries and applicants. Copywriting is a large part of the role.

The Marketing Officer will be expected to engage with a wide range of internal and external stakeholders in order to fulfil this aim.

Main Duties & Responsibilities of the role:

To undertake campaign planning and fulfilment, working with internal and external stakeholders to meet recruitment targets and deliver effective ROI

To work with the creative design team to produce marketing materials, online and in print, to raise the profile of the University and its courses

To promote the portfolio of courses offered by the University, ensuring information is current and engaging; this may involve collating and organising information, copywriting and proof-reading, and managing the production process

Working as a business partner, building good working relationships with various colleagues across a variety of teams and responsibility levels in order to provide the best marketing service

To create and implement an effective student enquires communications plan, managing the collation and sending of promotional e-communications, using the CRM system and databases for subscriber information, evaluating and analysing results, ensuring that communications are delivered on time, compliant, and deliver strong OR/CTR

To work with the digital team to plan messaging and content for all channels. Evaluate and analyse results from campaigns to inform future activity

To ensure consistency of the Buckinghamshire New University brand across all aspects of marketing activity for both internal and external projects, ensuring that the University's Style Guide and Brand Guidelines are followed

To support marketing activity across the University, including other departments, such as Research institutes and centres and other directorates

To undertake analysis of market information and recommend improvements to support the development of key initiatives and campaigns; this may extend to researching new course proposals, competitor analysis and industry trends, working in close liaison with other key stakeholders

To ensure compliance with relevant regulatory frameworks and processes, such as CMA and GDPR

To maintain knowledge and understanding of policies and procedures relating to higher education marketing, recruitment and admissions processes, marketing trends and best practices

To carry out any reasonable requests from the Director of Marketing and Student Recruitment and the Marketing Manager, commensurate to the grade of the post.

PERSON SPECIFICATION

E – Essential D = Desirable A = Application T = Test I = Interview

Education, Qualifications & Training

E / D

Means of Testing

Good general education

E

A

Graduate with relevant qualification or equivalent related job experience

D

A

Knowledge & Experience

E / D

Experience working within a marketing team or experience of working in an agency

E

A / I

Knowledge of higher education marketing, recruitment and admissions processes

D

A / I

Knowledge of digital marketing channels, including social media, email, and paid search

E

A/I

Experience of successfully juggling competing priorities in an office environment

D

A / I / T

Experience of working on time sensitive deliverables and managing own time to ensure successful delivery

E

A / I

Experience of stakeholder and expectation management or customer service

E

A / I

Financial awareness and integrity

E

A / I

Skills

E / D

Excellent written and verbal communication skills

E

A / I

Ability to work on own initiative

E

A / I

Excellent copywriting skills

E

A / I / T

Good organisational and time management skills

E

A / I

Ability to work under pressure to tight deadlines

E

A / I

Awareness of data protection issues and the need for confidentiality

D

A / I

A passion for marketing with an enthusiastic, creative and dedicated work ethic

E

I

Good general IT skills

E

A / I / T

Special Requirements

Flexibility of work hours

E

Employees are not usually granted annual leave in August due to Clearing

E

BNU BEHAVIOURAL FRAMEWORK

Dynamic

We actively influence events, and seek opportunities to provide excellent services to our students, customers and colleagues.

Visionary

We embrace change and are brave in taking calculated risks to support the growth of the University in the wider community.

Responsible

We take personal responsibility for our behaviour and deliver on our commitments to others and the University.

Location

High Wycombe

Contract Type

Permanent

Salary Range

£26,396 - £29,619

Hours per week

37

Closing Date

07/02/2023

Ref No

1209