Vacancy Type/Job category
Marketing Communications & Insight
Campus, Commercial, Services Group
£32,348 - £42,155 per annum
University of Warwick, Coventry
Fixed-term contract until 3 January 2024, 36.5 hours per week.
We're looking for a switched-on marketer to join our Commercial & Innovation Group as Marketing Officer.
This is an exciting role where you will be the main tactical marketer for a focused portfolio of business areas within the Group, which includes Warwick Conferences and Warwick Retail.
Working closely with the Marketing Manager and in-house digital team, you will be responsible for planning and executing marketing activity including:
• Producing and implementing annual marketing plans to support business objectives • Managing the execution of all communications activity for the business areas on all channels such as web, social media, printed collateral, digital screens, direct mail and email • Planning and delivering logistics and marketing support for trade events and exhibitions • Working together with the operations and sales teams to optimise marketing activity • Identifying new markets with opportunities for ROI growth and engagement
To be considered for this role, you will have demonstrable experience of sales activation, brand communications, campaign and media planning from within a commercial environment, ideally within the conferencing, hotel and/or retail sector.
You'll also need to be creative, have excellent copywriting skills and be an excellent mediator and client services professional.
This is a fantastic opportunity to be part of a growing and ambitious marketing team working across a varied portfolio of business areas.
Please click here to apply for the role.
Interview Date: 17 February 2023.
The main tactical marketer for a focussed portfolio of business or operational areas within CCSG and the Innovation Group.
They will oversee the brand, marketing and communications for the areas they manage daily, ensuring that they consistently deliver a professionally articulated brand that clearly sets out a market position, points of differentiation and engaging content and support revenue generation.
DUTIES & RESPONSIBILITIES
Planning and brand management
• Overall responsibility for producing and implementing annual marketing plans for a focussed portfolio of business areas that support the business objectives outlined in their respective Five-Year Plan.
• Ensure that operational teams within the business areas have informed, engaged with and understood the marketing plans. The plan will then be shared and consolidated into a Campus Services-wide or Innovation Group-wide marketing plan, developed with University marketing for overview and alignment of activity to the same customer base.
• Work together with product, sales, and events teams to optimise marketing activity including promotions and owned channels
• Commission and undertake market research and customer insight research to enhance existing product portfolio, improve marketing activity and to identify new opportunities. Work closely with the Market Research and Insight team to do this.
• Manage the execution of all communications activity for the business on all channels, in line with the marketing plan. Channels will include website, social media, printed collateral, digital screens, direct mail, email, and promotional gifts.
• Be the main point of contact for staff within the business who have marketing requirements and need to brief in work.
• Be a main point of contact for external agencies, working with them where required to find effective professional solutions for the business.
• Work alongside the rest of the marketing teams within CCSG, the Innovation Group and the University to plan, develop and execute aligned and effective brand communications, sales, promotions, and content campaigns that are built with the ‘shared customer's' needs in mind.
• Ensure campaigns build brand awareness, increase engagement, illicit action and create advocates for the business and deliver to the timescales set out by the business. Limit reactive marketing where possible.
• For individual campaigns, develop project plans according to best practice – set KPIS, segment and target customers, undertake market research and insight to inform approach and evaluate the project's success, measured against the KPIS to inform future activity.
• Ensure businesses from CCSG and the Innovation Group can fully utilise insight sourced from all areas of the University to inform and improve customer understanding.
• Work alongside MCI colleagues to ensure that all communications are developed with the customer in mind – where plans and timings overlap, ensure solutions are developed with the best outcome for the customer/target demographic. Working with MCI team
• Work to maintain high standards of professional marketing and communications activity • Work to support other teams where required (with the agreement of your direct line manager)
• Any other projects or tasks required by SLT
The Person Specification focuses on the knowledge, skills, experience and qualifications required to undertake the role effectively. This is measured by (a) Application Form, (b) Test/Exercise, (c) Interview, (d) Presentation.
Essential Criteria 1
Degree, preferably in a marketing or communications subject or equivalent level of education. (a)
Essential Criteria 2
Experience of having worked in a large, complex organisation with internal clients, ideally with some experience of Higher Education and/or a commercial environment. (a, c)
Essential Criteria 3
Evidence of having worked in an in-house fast-paced marketing communications environment or working within an agency. (a, c)
Essential Criteria 4
Experience of brand management and campaign planning, delivering on time and on budget. (a, c)
Essential Criteria 5
Experience of designing and developing marketing plans and campaigns using a range of tactics, tools and channels including content marketing and media relations. (a, c, d)
Essential Criteria 6
Experience of producing creative, engaging, accurate content across a range of online and print marketing communications channels. (a, c, d)
Essential Criteria 7
Experience of commissioning and working alongside creative campaign and content agencies. (a, c)
Essential Criteria 8
Experience of working with media buying agencies to design target driven media plans – on and offline. (a, c)
Essential Criteria 9
Experience of monitoring and evaluating campaign effectiveness. (a, c, d)
Essential Criteria 10
Excellent written and creative skills with demonstrable ability to identify and create the relevant brand and customer story. (a, c, d)
Essential Criteria 11
Demonstrable passion for, and understanding of, any number of marketing technologies and tools including content management systems, analytics tools, email marketing systems, social media listening tools. (a, c)
Essential Criteria 12
Excellent time and project management skills. Excellent interpersonal and team-working skills, confident and persuasive communicator. (a, c, d)
Essential Criteria 13
High levels of empathy when dealing with people. (a, c, d)
Essential Criteria 14
Experienced in commissioning market research and analysis projects Marketing experience with evidence of success in an increasingly market driven environment. (a, c)
Desirable Criteria 1
CIM or equivalent qualification. (a)
Desirable Criteria 2
Experience of working within commercial organisations. (a, c, d)
Desirable Criteria 3
An understanding of the operation and structure of academic institutions. (a, c)
May require evening working and travel.
For further information about the University of Warwick, please read our University Further Particulars.
For further information about the department, please visit the departmental website.
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8 Feb 2023