Marketing Communications Manager -School of Nursing

Position Details

Position Details

Job Title MARKETING & COMMUNICATION MGR

Position Number 8102619 Job Category University Staff Job Type Full-Time FLSA Status Exempt Campus Chicago-Water Tower Campus Department Name UNIV MARKETING & COMMUNICATION Location Code UNIVERSITY MARKETING & COMMUNICATION Is this split and/or fully grant funded? No Duties and Responsibilities

We are Called to Inspire. Join us. Loyola University Chicago's University Marketing and Communication (UMC) team seeks a Marketing Communications Manager in support of the Marcella Niehoff School of Nursing.

About the School:

Grounded in Loyola University Chicago's rich Ignatian heritage, the Marcella Niehoff School of Nursing integrates nursing education, practice, and research to build relationships so that lives are positively transformed. We offer high-quality and accessible programs to prepare beginning nurses, advanced practice nurses, and nurse scientists with the competencies, knowledge, and ethical foundation to deliver top-notch care for individuals, families, and communities and shape the future of health care. To learn more, visit https: // www. luc.edu/nursing/

About the Position:

The Marketing Communications Manager, reporting through UMC's Senior Director of School-Based Marketing Communications with a direct responsibility to the Dean of the School of Nursing, will strategically develop and execute marketing and communication plans designed to elevate the brand and reach prospective students, faculty, staff, alumni, and donors.

The Marketing Communications Manager will work closely with the Dean of the School of Nursing, UMC leaders, and other stakeholders to develop and execute strategic marketing and communications plans designed to reach prospective students, faculty, staff, alumni, donors, and external audiences. In coordination with colleagues in Enrollment (undergraduate and graduate and professional enrollment management and marketing) and Advancement (alumni and donor relations), the Marketing Communications Manager is responsible for the public presence of the school and the channels it uses to communicate with and engage target audiences.

It is the responsibility of the Marketing Communications Manager to deeply understand how the brand awareness and reputational needs of the School of Nursing and the vision of the dean can be served through integrated marketing- communications and content/brand storytelling in alignment with the University's brand and strategic direction. Priorities and work effort will be determined in coordination with the dean.

Marketing Communications Manager Responsibilities:

Strategically develop and execute integrated marketing communications plans and measurable goals designed to:

Raise the reputation and awareness of the School of Nursing and its programs

Help engage prospective students, faculty, staff, alumni, donors, and external audiences

Align School of Nursing marketing and communication with institutional brand

Steward the brand of the School of Nursing

Meet regularly with the Dean, attend school-wide and relevant staff meetings, and participate in the life of the School of Nursing

Strategize, develop, and implement dean communications, including strategic internal communication to faculty, staff, and students and other strategic executive communication

Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actions

Help oversee the School of Nursing annual magazine with a focus on branding and reputation

Consult on faculty recruitment marketing

Provide strategic oversight and management for the School of Nursing digital channels including social media and website

As needed, support media relations, crisis communications, and project management for the School of Nursing in collaboration with UMC staff

Collaborate with Enrollment (undergraduate and graduate and professional enrollment management and marketing) and Advancement (alumni and donor relations) efforts by consulting on projects, helping source relevant content, and ensuring brand and school integrity across all messaging

Work collaboratively with leadership and colleagues including designers, photographers, videographers, and others, and respect discipline expertise

Supervise the hiring and management of student workers and/or freelance assistance needed to support communication and marketing plans

Establish budgets in coordination with the School of Nursing and UMC leadership

Support School of Nursing and University commitment to diversity, equity, inclusion, and antiracism

Performs other duties as assigned

Special Instructions:

Review of applications beginning immediately and continue until the position is filled. Applicants are asked to submit (1) a cover letter describing interest in and qualifications for the position, (2) resume, (3) the names and contact information of three individuals prepared to provide professional references (references will be contacted for finalists only), and (4) an Inclusive Excellence statement addressing past efforts and future plans to advance diversity, equity, and inclusion.

The Inclusive Excellence statement should address the following:

Understanding of barriers: Describe your understanding of the barriers that exist for historically under-represented groups (URGs) in nursing. URGs include under-represented ethnic or racial minorities; men; lesbian, gay, bisexual, transgender, or queer individuals; people with disabilities; and undocumented immigrants.

Past activities: Discuss past activities contributing to diversity, equity and inclusion. Examples may include teaching/curriculum, mentoring/advising/tutoring; outreach efforts; committees, task forces, and boards; scholarship and/or research, and other initiatives.

Future plans: Describe how you plan to contribute to diversity, equity, and inclusion at Loyola, including activities you would pursue and how they would fit into the marketing communications role.

Inclusive Excellence

Loyola University Chicago is an Equal Opportunity/Affirmative Action employer with a strong commitment to hiring for our mission and diversifying our faculty and staff. As a Jesuit Catholic institution of higher education, we seek candidates who will contribute to our strategic plan to deliver a transformative education in the Jesuit tradition. To learn more about LUC's mission, candidates should consult our website at www. luc.edu/mission.

As part of our Inclusive Excellence initiative to advance the critical role that diversity, equity, inclusion, and antiracism play in our ability to reach even higher aspirations, we seek to increase the diversity of our faculty, staff, and students. Broad diversity, including a wide range of individuals who contribute to a robust academic environment, is critical to achieving our mission of excellence in education, research, educational access and services in an increasingly diverse society. In holistically accessing the many qualifications of each applicant, we would factor favorably an individual's record of conduct that includes experience with an array of diverse perspectives, as well as a wide variety of different educational, research or other work activities. Among other qualifications, we would also factor favorably experience overcoming or helping others overcome barriers to an academic career or degrees.

Minimum Education and/or Work Experience

Bachelor's Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment.

Qualifications

Bachelor's degree (or higher) in communications, marketing, or related field and a minimum of three years of full-time experience in marketing communications.

Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels.

Demonstrated digital marketing experience, including social media, email, and content marketing with an understanding of associated success metrics and analytics.

Demonstrated experience creating and implementing an integrated marketing communications plan against measurable KPIs.

An understanding of media relations.

Basic design skills.

Demonstrated project and organizational management skills and a history of successfully delivering projects.

Familiarity with higher education and/or agency models are a bonus.

Certificates/Credentials/Licenses Computer Skills

Experience in web content management systems and relevant design software is preferred.

Supervisory Responsibilities No Required operation of university owned vehicles No Does this position require direct animal or patient contact? Physical Demands None Working Conditions None Open Date 05/11/2023 Close Date Special Instructions to Applicants Diversity and Inclusion Statement

Diversity, Equity, and Inclusion

As one of the nation's largest Jesuit, Catholic universities, Loyola University Chicago fosters a transformative cultural experience that honors diversity, equity, and inclusion . We are committed to not only recruiting, but also retaining a diverse, mission driven workforce and enabling a culture of inclusiveness in an environment that values service excellence, stewardship, personal well-being, and professional development for all of our employees. Loyola University Chicago supports its staff and faculty with a wide array of affordable, comprehensive and competitive benefits centered on health and wellness, financial security, equity, and work-life balance. We actively seek those who wish to join our faculty, staff, and students in a community of diverse opinions, perspectives, and backgrounds supporting our Jesuit mission and striving toward the same goal of being persons for and with others.

Quick Link for Posting https: // www. careers.luc.edu/postings/24883

Supplemental Questions

Required fields are indicated with an asterisk ().

How did you hear about this employment opportunity?

Public Job Posting

Internal Job Posting

Agency Referral

Advertisement/Publication

Personal Referral

Website

Other

Why do you want to work for Loyola?

(Open Ended Question)

Do you have a minimum of three years of full-time experience in marketing communications?

Yes

No

Do you have a bachelor's degree in marketing, communications, advertising, or a related field?

Yes

No

Applicant Documents

Required Documents

Resume

Cover Letter/Letter of Application

Writing Sample

Optional Documents

Multi Media