Marketing & Communications Coordinator

University of Massachusetts Amherst
March 17, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A
Marketing & Communications Coordinator

Apply now Job no: 517861 Work type: Staff Full Time Location: UMass Amherst Department: SACL Shared Services Union: PSU Categories: Student Affairs & Services, Public Relations, Marketing, Communications

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

Under general direction from the Director of Student Affairs Communication, the Marketing and Communications Coordinator is responsible for Residential Life Student Services and Residence Education marketing, communications, social media, and strategic initiatives for students, families and staff.

Essential Functions

  • Implements comprehensive marketing and communications plans to include branding, timelines, objectives, and related data analysis for all prospective students, current students, families, and staff informational interfaces. This includes website management, mailings, flyers/brochures, banners, posters, email communications, calendars and presentations, as well as the room assignments interface.
  • Ensures accurate and timely communication of crucial processes including, move-in, move-out, and assignments selection, billing, and deadlines, and updating mobile apps/communities designed to keep students informed of key policies, procedures, and events.
  • Develops and implements a strategic plan for Residential Life media platforms, develops and administers best practices and policies for social media content, and implements collaborative projects with SACL communications. This includes, but is not limited to, Instagram, Twitter, Facebook, YouTube, Podcasts, and selective TV/Radio broadcasts.
  • Manages related branding and generates content to include surveys, contests, blogs, videos, interviews, hashtag campaigns and maintains the departmental photo stock.
  • Leads collaborations with University offices, University Relations, and related stakeholders to create, test, and maintain content including, but not limited to, emergency procedures, incident reports, campus navigation tools, event calendars, and more.
  • Develops positive and effective working relationships with colleagues, campus partners and contractors/vendors including key stakeholders such as Admissions, New Students Orientation and Dean of Students Office. Utilizes clear and open communication patterns, makes timely and appropriate decisions, actively participates in key professional development organizations, and demonstrates leadership and professionalism throughout work.
  • Directly supervises the undergraduate staff of the Residential Life Social Media Team (RLSMT), which maintains a 24/7 presence for campus events in order to build content and connect students to Residential Life media. Manages the hiring, on-boarding, training, development, scheduling/assignments, performance reviews, disciplinary concerns, and off-boarding for staff.
  • Engages staff in unit, department, divisional and institutional goals and events. Leads regular and effective meetings, provides context for decisions, fosters open lines of communication, maintains confidentiality, and cultivates a staff culture rooted in collaboration, civility, adaptability, and professionalism.
  • Leads assessment initiatives for the Residential Life Student Services team, serves as a SACL Assessment Liaison, and takes responsibility for the implementation of fair, effective, confidential, and well-documented assessment practices within the scope of the position.
  • Manages related benchmarking responsibilities and regularly meets with the Director of Student Services and Director of Residence Education to establish related best practices and learning outcomes.
  • Coordinates with SACL Communications, Student Affairs Technology Services, and SACL Assessment in the collection of data for reporting and optimization with attention given to email marketing systems.
  • Creates cohesive, efficient and sustainable procedures that focus on continuous improvement, are rooted in core competencies development, and align with University, Student Affairs & Campus Life and departmental guidelines and expectations.
  • Other Functions

  • Performs related duties as assigned or required . Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
  • Demonstrates capacity, skill, and willingness to engage students and contribute to student success.
  • Understands responsibilities with respect to conflicts of interest and behaves in ways consistent both with law and with University policy.
  • Contributes toward creating a positive and respectful workplace . Uses access to sensitive and/or not yet public University-related information only in the performance of the responsibilities of position and exercises care to prevent unnecessary disclosure to others.
  • Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor's Degree and 3 years related work experience.
  • Strong ability to plan and execute complex projects, often working with other stakeholders to achieve results.
  • Excellent ability to establish and maintain positive working relationships.
  • Demonstrated excellent communications skills (written, oral, and presentation).
  • Strong customer service orientation.
  • Ability to work through projects and meet deadlines with minimal supervision.
  • Previous practical experience in developing web, social media, video, print and related forms of marketing materials.
  • Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

    Experience with Salesforce Marketing Cloud and Service Cloud.

    Physical Demands/Working Conditions

    Typical office environment.

    Work Schedule

    Monday-Friday, 8:30am-5:00pm, some nights and weekends required.

    Salary Information

    Level 25

    PSU Hiring Ranges

    Special Instructions to Applicants

    Along with your application, please submit a resume, cover letter, and contact information for three (3) professional references. The position may remain open until filled.

    UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

    Advertised: Feb 14 2023 Eastern Standard Time Applications close:

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