Marketing & Communications Coordinator
Apply now Job no: 517861
Work type: Staff Full Time
Location: UMass Amherst
Department: SACL Shared Services
Categories: Student Affairs & Services, Public Relations, Marketing,
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked
public research university offering a full range of undergraduate, graduate
and professional degrees. The University sits on nearly 1,450-acres in the
scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural
environment in a bucolic setting close to major urban centers. In addition,
the University is part of the Five Colleges (including Amherst College,
Hampshire College, Mount Holyoke College, and Smith College), which adds to
the intellectual energy of the region.
Under general direction from the Director of Student Affairs Communication,
the Marketing and Communications Coordinator is responsible for Residential
Life Student Services and Residence Education marketing, communications,
social media, and strategic initiatives for students, families and staff.
Implements comprehensive marketing and communications plans to include
branding, timelines, objectives, and related data analysis for all
prospective students, current students, families, and staff informational
interfaces. This includes website management, mailings, flyers/brochures,
banners, posters, email communications, calendars and presentations, as
well as the room assignments interface.
Ensures accurate and timely communication of crucial processes including,
move-in, move-out, and assignments selection, billing, and deadlines, and
updating mobile apps/communities designed to keep students informed of key
policies, procedures, and events.
Develops and implements a strategic plan for Residential Life media
platforms, develops and administers best practices and policies for social
media content, and implements collaborative projects with SACL
communications. This includes, but is not limited to, Instagram, Twitter,
Facebook, YouTube, Podcasts, and selective TV/Radio broadcasts.
Manages related branding and generates content to include surveys,
contests, blogs, videos, interviews, hashtag campaigns and maintains the
departmental photo stock.
Leads collaborations with University offices, University Relations, and
related stakeholders to create, test, and maintain content including, but
not limited to, emergency procedures, incident reports, campus navigation
tools, event calendars, and more.
Develops positive and effective working relationships with colleagues,
campus partners and contractors/vendors including key stakeholders such as
Admissions, New Students Orientation and Dean of Students Office. Utilizes
clear and open communication patterns, makes timely and appropriate
decisions, actively participates in key professional development
organizations, and demonstrates leadership and professionalism throughout
Directly supervises the undergraduate staff of the Residential Life Social
Media Team (RLSMT), which maintains a 24/7 presence for campus events in
order to build content and connect students to Residential Life media.
Manages the hiring, on-boarding, training, development,
scheduling/assignments, performance reviews, disciplinary concerns, and
off-boarding for staff.
Engages staff in unit, department, divisional and institutional goals and
events. Leads regular and effective meetings, provides context for
decisions, fosters open lines of communication, maintains confidentiality,
and cultivates a staff culture rooted in collaboration, civility,
adaptability, and professionalism.
Leads assessment initiatives for the Residential Life Student Services
team, serves as a SACL Assessment Liaison, and takes responsibility for
the implementation of fair, effective, confidential, and well-documented
assessment practices within the scope of the position.
Manages related benchmarking responsibilities and regularly meets with the
Director of Student Services and Director of Residence Education to
establish related best practices and learning outcomes.
Coordinates with SACL Communications, Student Affairs Technology Services,
and SACL Assessment in the collection of data for reporting and
optimization with attention given to email marketing systems.
Creates cohesive, efficient and sustainable procedures that focus on
continuous improvement, are rooted in core competencies development, and
align with University, Student Affairs & Campus Life and departmental
guidelines and expectations.
Performs related duties as assigned or required . Understands
responsibilities with respect to Title IX, Clery and other compliance
Demonstrates capacity, skill, and willingness to engage students and
contribute to student success.
Understands responsibilities with respect to conflicts of interest and
behaves in ways consistent both with law and with University policy.
Contributes toward creating a positive and respectful workplace . Uses
access to sensitive and/or not yet public University-related information
only in the performance of the responsibilities of position and exercises
care to prevent unnecessary disclosure to others.
Minimum Qualifications (Knowledge, Skills, Abilities, Education,
Experience, Certifications, Licensure)
Bachelor's Degree and 3 years related work experience.
Strong ability to plan and execute complex projects, often working with
other stakeholders to achieve results.
Excellent ability to establish and maintain positive working
Demonstrated excellent communications skills (written, oral, and
Strong customer service orientation.
Ability to work through projects and meet deadlines with minimal
Previous practical experience in developing web, social media, video,
print and related forms of marketing materials.
Preferred Qualifications (Knowledge, Skills, Abilities, Education,
Experience, Certifications, Licensure)
Experience with Salesforce Marketing Cloud and Service Cloud.
Physical Demands/Working Conditions
Typical office environment.
Monday-Friday, 8:30am-5:00pm, some nights and weekends required.
PSU Hiring Ranges
Special Instructions to Applicants
Along with your application, please submit a resume, cover letter, and contact
information for three (3) professional references. The position may remain
open until filled.
UMass Amherst is committed to a policy of equal opportunity without regard to
race, color, religion, gender, gender identity or expression, age, sexual
orientation, national origin, ancestry, disability, military status, or
genetic information in employment, admission to and participation in academic
programs, activities, and services, and the selection of vendors who provide
services or products to the University. To fulfill that policy, UMass Amherst
is further committed to a program of affirmative action to eliminate or
mitigate artificial barriers and to increase opportunities for the recruitment
and advancement of qualified minorities, women, persons with disabilities, and
covered veterans. It is the policy of the UMass Amherst to comply with the
applicable federal and state statutes, rules, and regulations concerning equal
opportunity and affirmative action.
Advertised: Feb 14 2023 Eastern Standard Time