Marketing and Alumni Relations Manager

June 12, 2023
Offerd Salary:$75,000 – $81,000
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A
Marketing and Alumni Relations Manager

Reports to: Associate Director of Marketing and Alumni Relations Location: On-site Position Type: Full-time, 12-months Compensation: Commensurate with experience Salary Range: $75,000 – $81,000 Application Deadline: Open until filled.

Position Overview

The Marketing and Alumni Relations Manager is a member of the Advancement team and works with Marketing and Communications colleagues to set the stage for fundraising and, to a lesser extent, admissions activities. The Manager is expected to take the lead with respect to marketing data and analytics as well as provide strong support for marketing campaign design, project management and execution, and student employee management. Your position is integral to the Advancement office, helping to keep day-to-day marketing activities on track.

Sample Responsibilities

Research and Analytics – 25%

  • Review, synthesize, and share marketplace trends, data, and evidence- driven models.
  • Collect and present benchmarking statistics and campaign analytics to inform decisions regarding strategic marketing direction, audience segmentation and prospect targeting.
  • Provide insights and recommendations for future marketing and communications campaigns based on results from previous campaigns.
  • Research analytical tools and software that can improve marketing goals.
  • Technology and Project Management – 25%
  • Implement a digital marketing asset management system.
  • Ensure the project management tool is meeting user needs and make iterative updates as needed.
  • Optimize and evolve analytics and SEO tools.
  • Maintain alumni engagement portal; assist with its implementation.
  • Act as a liaison between tech support and Advancement team needs
  • Project Execution – 25%
  • Maintain the visual brand guidelines for the College and reinforce its adoption across campus.
  • Draft campaign briefs and analytics reports.
  • Update personas and customer journeys.
  • Provide feedback on department-wide deliverables and outgoing communications.
  • Act as the liaison for campus-wide events, which are open to alumni.
  • Perform other duties as assigned.
  • Management and Customer Service – 25%
  • Assist with sourcing, training, and retaining student staffing.
  • Document, archive, and update department onboarding, marketing, and file storing processes, turning written learning guides into video tutorials.
  • Support the Marketing and Communications team to educate and consult with campus departments about best-practice marketing policies, standards, and guidelines.
  • Review student employee project drafts to ensure adherence to branding and subject matter.
  • Provide ad hoc support for the Alumni Welcome Center's retail and marketing efforts.
  • The Successful Candidate
  • Demonstrates warmth, empathy, and authenticity in your work and with colleagues.
  • Has strong analytical, conceptual, and creative skills.
  • Embraces marketing technology and automation.
  • Is prepared to continually assimilate new knowledge and readily adapt to change.
  • Demonstrates cultural competency and responsiveness.
  • Possesses a high degree of integrity and respect for confidentiality.
  • Has flexibility to attend evening and/or weekend events.
  • Carries strong knowledge, understanding of, and passion for higher education.
  • Desired Education, Skills, and Experience
  • Bachelor's degree in marketing, a related discipline, or equivalent experience.
  • 3+ years of increasing responsibility in marketing at higher education or non-profit organizations, including supervisory experience.
  • Demonstrated project management experience at a small business or non- profit organization.
  • Strong writing, editing, and verbal communication skills.
  • Commitment to creating an inclusive environment where differing perspectives and life experiences are valued as mutual opportunities for learning.
  • Expertise with Google Workspace apps; Wrike project management software; working knowledge of Adobe Creative Suite applications and Canva.
  • Salary and Benefits

    Salary commensurate with qualifications and experience. Eligible for benefits.

    About Menlo College

    Menlo College is a diverse and tight-knit community of exceptional, involved people. As a small, private, 501(c)3 organization, our mission is to ignite potential and educate students to make meaningful contributions in the innovation economy. We attract students from all over the world who are committed to learning, playing intercollegiate sports, starting, and leading organizations, and making an impact in their communities.

    Continuing an unbroken streak for more than a decade, Menlo College was named to The Princeton Review “2021 Best Colleges” list, a recognition given to only 12% of all colleges and universities in the U.S. In 2020, Menlo College was also ranked #11 in Money for Best Business Colleges in the U.S. Menlo College is designated as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American, Pacific Islander-Serving Institution (AANAPISI). Only 1% of all colleges and universities in the U.S. achieve this dual recognition.

    The Menlo campus is located 30 miles south of San Francisco, in Silicon Valley – one of the world's most entrepreneurial and innovative locations. Silicon Valley is renowned as an innovation incubator with exceptional opportunities for experience-based learning.

    Application Process

    Please apply with a cover letter and current resume. Submission of all application materials in an electronic format is highly encouraged. Applications will be reviewed on a rolling basis until the position is filled. Please email materials to:

    Menlo College Attn: Human Resources Department 1000 El Camino Real, Atherton, CA 94027-4301 or via email to [email protected]

    Menlo College is an Equal Opportunity Employer with a strong commitment to diversity. All prospective Menlo College employees are required to satisfy a background check, as well as clearance annually for the operation of a motor vehicle on behalf of Menlo College. As we are an in-person campus, we require proof of full vaccination and a booster or approved exemptions for COVID-19

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