Marketing and Alumni Relations Manager
Reports to: Associate Director of Marketing and Alumni Relations
Location: On-site
Position Type: Full-time, 12-months
Compensation: Commensurate with experience
Salary Range: $75,000 – $81,000
Application Deadline: Open until filled.
Position Overview
The Marketing and Alumni Relations Manager is a member of the Advancement team
and works with Marketing and Communications colleagues to set the stage for
fundraising and, to a lesser extent, admissions activities. The Manager is
expected to take the lead with respect to marketing data and analytics as well
as provide strong support for marketing campaign design, project management
and execution, and student employee management. Your position is integral to
the Advancement office, helping to keep day-to-day marketing activities on
track.
Sample Responsibilities
Research and Analytics – 25%
Review, synthesize, and share marketplace trends, data, and evidence-
driven models.
Collect and present benchmarking statistics and campaign analytics to
inform decisions regarding strategic marketing direction, audience
segmentation and prospect targeting.
Provide insights and recommendations for future marketing and
communications campaigns based on results from previous campaigns.
Research analytical tools and software that can improve marketing goals.
Technology and Project Management – 25%
Implement a digital marketing asset management system.
Ensure the project management tool is meeting user needs and make
iterative updates as needed.
Optimize and evolve analytics and SEO tools.
Maintain alumni engagement portal; assist with its implementation.
Act as a liaison between tech support and Advancement team needs
Project Execution – 25%
Maintain the visual brand guidelines for the College and reinforce its
adoption across campus.
Draft campaign briefs and analytics reports.
Update personas and customer journeys.
Provide feedback on department-wide deliverables and outgoing
communications.
Act as the liaison for campus-wide events, which are open to alumni.
Perform other duties as assigned.
Management and Customer Service – 25%
Assist with sourcing, training, and retaining student staffing.
Document, archive, and update department onboarding, marketing, and file
storing processes, turning written learning guides into video tutorials.
Support the Marketing and Communications team to educate and consult with
campus departments about best-practice marketing policies, standards, and
guidelines.
Review student employee project drafts to ensure adherence to branding and
subject matter.
Provide ad hoc support for the Alumni Welcome Center's retail and
marketing efforts.
The Successful Candidate
Demonstrates warmth, empathy, and authenticity in your work and with
colleagues.
Has strong analytical, conceptual, and creative skills.
Embraces marketing technology and automation.
Is prepared to continually assimilate new knowledge and readily adapt to
change.
Demonstrates cultural competency and responsiveness.
Possesses a high degree of integrity and respect for confidentiality.
Has flexibility to attend evening and/or weekend events.
Carries strong knowledge, understanding of, and passion for higher
education.
Desired Education, Skills, and Experience
Bachelor's degree in marketing, a related discipline, or equivalent
experience.
3+ years of increasing responsibility in marketing at higher education or
non-profit organizations, including supervisory experience.
Demonstrated project management experience at a small business or non-
profit organization.
Strong writing, editing, and verbal communication skills.
Commitment to creating an inclusive environment where differing
perspectives and life experiences are valued as mutual opportunities for
learning.
Expertise with Google Workspace apps; Wrike project management software;
working knowledge of Adobe Creative Suite applications and Canva.
Salary and Benefits
Salary commensurate with qualifications and experience. Eligible for benefits.
About Menlo College
Menlo College is a diverse and tight-knit community of exceptional, involved
people. As a small,
private, 501(c)3 organization, our mission is to ignite potential and
educate students to make
meaningful contributions in the innovation economy. We attract students from
all over the
world who are committed to learning, playing intercollegiate sports, starting,
and leading
organizations, and making an impact in their communities.
Continuing an unbroken streak for more than a decade, Menlo College was named
to The
Princeton Review “2021 Best Colleges” list, a recognition given to only 12% of
all colleges and
universities in the U.S. In 2020, Menlo College was also ranked #11 in Money
for Best Business
Colleges in the U.S. Menlo College is designated as both a Hispanic-Serving
Institution (HSI)
and an Asian American and Native American, Pacific Islander-Serving
Institution (AANAPISI).
Only 1% of all colleges and universities in the U.S. achieve this dual
recognition.
The Menlo campus is located 30 miles south of San Francisco, in Silicon Valley
– one of the
world's most entrepreneurial and innovative locations. Silicon Valley is
renowned as an
innovation incubator with exceptional opportunities for experience-based
learning.
Application Process
Please apply with a cover letter and current resume. Submission of all
application materials in
an electronic format is highly encouraged. Applications will be reviewed on a
rolling basis until
the position is filled. Please email materials to:
Menlo College
Attn: Human Resources Department
1000 El Camino Real, Atherton, CA 94027-4301
or via email to [email protected]
Menlo College is an Equal Opportunity Employer with a strong commitment to
diversity. All
prospective Menlo College employees are required to satisfy a background
check, as well as
clearance annually for the operation of a motor vehicle on behalf of Menlo
College. As we
are an in-person campus, we require proof of full vaccination and a booster or
approved exemptions for COVID-19
