Job Title

Marketing Coordinator

Job Locations US-TX-Denison

Type Regular Full-Time

Category

 Marketing

Overview

Welcome to Grayson College. Grayson College is in the heart of Grayson County and provides a vital link for higher education. GC offers small classes for personalized instruction, affordable tuition, caring, professional faculty, and the convenience of day, evening or online classes. The college serves approximately 5,000 students annually. Grayson's reputation is highly respected by surrounding universities and industries as an excellent source of quality graduates who bring specialized, skilled and much-needed talents to the workplace.

Marketing Coordinator- Designs and executes year-round targeted marketing campaigns for students in summer kids camps and non-credit workforce and community education programs. Supports the marketing work of the College as needed.

The salary range for this position is $44,673.56 to $67,010.34 per year.

Benefits:

Medical, Dental, Vision, Life, Short & Long-term disability insurances available

Medical premiums covered by Grayson College for FT employee only

Vacation Accrual- 2 weeks per year

Sick Leave Accrual- 2 weeks per year

Personal Leave- 2 days for FT employees per year

Holidays- Labor Day, Thanksgiving Break, Winter Break, Martin Luther King Jr. Day, Spring Break, Memorial Day, and Independence Day

Tuition-FT employees, their spouse & dependents are eligible for coverage of full Grayson College tuition amount.

Responsibilities

35% Plans and designs targeted marketing campaign strategies based upon diverse CWL projects. Implements strategies through use of digital media and print..

20% Develops outreach content pieces and strategies including publications, paid advertising, video development, television interviews, press releases, flyers and brochures for CWL programs

15% Creates consistent, meaningful content on social media platforms to increase engagement through writing and editing social media posts.

10% Works with external vendors and college webmaster to load/revise/maintain selected platform for CWL course/program content on the website - Grayson.edu

10% Maintains monthly statistical metrics/analytics and prepares reports to provide evidence of outreach return on investment. Provides consistent tracking of product sales/enrollments related to the CWL.

5% Works with the Marketing and Communications team to support the needs of the department.

5% Performs other duties as needed or assigned by supervisor

Performance Measurements

Demonstrates the Viking Values of balance, clarity, gratitude, service, teamwork and trust.

Creates and maintains effective relationships with students, faculty, and staff in order to provide a high level of quality service and support

Provides quality instruction to students in the college success and workforce entry preparation courses

Promotes the values of diversity, equity, and inclusion when assisting students or faculty

Serves as a role model to students on campus

Complies with all state and federal regulations regarding higher education.

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

Qualifications

Experience: Two to three years experience in outreach/recruitment activities or similar skills. Three to five years experience in project management and/or implementation is preferred. .

Education: A Bachelor's degree.

Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the college for purposes of giving or obtaining information, building relationships, or soliciting cooperation.

Other Skills: Proven experience in design/implementation of outreach campaigns and resource/partnership development. Background in media, public relations, workforce development, industry relations, and/or economic development is preferred. Excellent written and communication skills. Strong organizational and project management skills. Skills in social media and publication design.

Physical Requirements: The work is typically sedentary. However, there may be some walking, standing, bending, carrying of light items, driving an automobile, etc. No special physical demands are required to do the work.

Work Environment: Regular exposure to favorable conditions such as those found in a typical office.

This position requires submission of copies of transcripts and three professional references. This position is considered a security sensitive position and will require a criminal background check.

GRAYSON COLLEGE IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY INSTITUTION PROVIDING EDUCATIONAL AND EMPLOYMENT OPPORTUNITIES ON THE BASIS OF MERIT AND WITHOUT DISCRIMINATION ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, RELIGION, GENDER, AGE, DISABILITY, OR ANY OTHER BASIS PROHIBITED BY LAW.

The employer actively supports the Americans with Disabilities Act and will consider reasonable accommodations. For more information, please contact the human resources office at 903-463-8770 or [email protected].