Posting Details
Posting Details
Posting Number: S000491
Posting Type: External - Open to All Applicants
Job Title: Executive Director of Marketing and Communications
Position Title: Executive Director of Marketing and Communications
Position Type: Administrative Staff
Classification: 2
Department: Communications & Marketing
Benefits Summary:
Benefit package includes: Medical, Dental, Vision, and Prescription insurance,
Life insurance, Workers' Compensation insurance, Unemployment insurance, and
Total Disability insurance. Retirement: The University contributes 4% of the
regular salary with up to 3% additional in matched contributions into the TIAA
Retirement Program. Other benefits include tuition remission for employee,
spouse, and employee's dependent children under the age of 25 (this does not
include the last two year of the PharmD program or the JD), twenty days of
vacation and twenty days of paid medical leave per year.
Pay Band:
Job Summary:
The Executive Director of Marketing and Communications oversees strategic
marketing, manages the brand, and leads the team and processes that drive
growth in essential functions of the University. Areas of responsibility
include, but are not limited to, digital engagement and communication with
external constituents, brand management, executive level communication,
partnership with enrollment management to reach targets, partnership with
Advancement to reach fundraising goals, crisis communication, vendor
coordination, and internal communication standards and support.
Scope:
The Executive Director of Marketing and Communications designs and executes
strategies to raise awareness of the University brand, enhance its reputation,
and increase constituent engagement with the goals of reaching student
enrollment targets and gaining the support of alumni and friends. The
Executive Director works closely with University leadership to align
strategies, tactics and messaging with the University's strategic plan and
objectives.
Principal Responsibilities
In coordination with supervisor, liaison with the President and the
President's office to execute strategies for executive communication
Oversee integrated brand strategy and messaging that will influence and
inspire target audiences
Partner with Enrollment Management to strategize and execute plans to
reach enrollment goals, including the coordination of media buys and
advertising
Partner with Advancement to strategize and execute plans to reach
fundraising goals, engagement goals, involve volunteers, and recognize
donors
Develop and implement marketing strategies, programs and projects for the
University and various departments, offices and entities within the
University; supervise staff who liaison with University units
Work with media and oversee media relations staff for increased visibility
and enhanced reputation of the University
Provide special event support
Identify, oversee and evaluate digital and social media staff, strategies,
and tactics
Develop and direct the web services, photography and multimedia staff;
provide strategic oversight for the University's website design and
performance
Oversee graphic design staff projects
Develop, write and edit written material for print and electronic
publication
Manage projects with outside vendors for print publications and
advertising for all University entities
Plan and direct emergency and crisis communications with external
officials, University officials and staff
Plan and manage the office budget
Create and/or approve policies, procedures and precedents and solve
intricate problems in light of the impact the solution may have on the
entire organization
Develop and maintain ongoing relationships involving difficult and formal
negotiations
Regularly communicate with persons of importance, obtain the cooperation
of others, and handle delicate relationships and complex situations with
integrity and confidentiality
Supervise and develop marketing and communications staff
Other duties as assigned
Required Skills:
Knowledge of emerging digital technologies and their potential uses for
marketing and communications
Understanding of data and analytics in informing strategies and tactics
Financial acumen to evaluate marketing investments and their ROI
Excellent organization, communication and time management skills;
attention to detail
Advanced knowledge of professional theories and practices within the given
field and a working knowledge of related fields
Ability to utilize Microsoft Office Suite and customer relationship
databases
Minimum Qualifications:
Bachelor's Degree
Five to seven years of related work experience
Preferred Qualifications:
Master's Degree
Seven or more years of similar work experience
Experience working in a higher education setting
EEO Statement
ONU is an equal employment opportunity employer. Accordingly, no person shall
be discriminated against on the basis of race, color, sex, gender identity,
transgender status, religion, national origin, age, disability, sexual
orientation, marital status, military or veteran status, genetic information
or any other category protected by federal, state, or local law. This policy
applies to all areas of employment including recruitment, hiring, training and
development, promotion, transfer, compensation, benefits, discipline,
separation and other terms, condition and privileges of employment.
College Description:
Appointment Length: 12-months
Closing Date: 02/17/2023
Open Until Filled No
Special Instructions to Applicants:
Status: Full-Time
Supplemental Questions
Required fields are indicated with an asterisk ().
What is the highest level of education attained?
GED
High School Diploma
Associates Degree
Associates Degree in progress
Bachelors Degree
Bachelors Degree in progress
Masters Degree
Masters Degree in progress
PHD
PHD in progress
How many years of similar work experience do you have?
0-1
1-3
3-5
5-7
7-9
9+
Optional & Required Documents
Required Documents
Resume
Cover Letter
Copy of Transcript 1
Optional Documents
Copy of Transcript 2
Other Document
