Executive Director of Marketing and Communications

Ohio Northern University
February 17, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A
Posting Details

Posting Details

Posting Number: S000491

Posting Type: External - Open to All Applicants Job Title: Executive Director of Marketing and Communications Position Title: Executive Director of Marketing and Communications Position Type: Administrative Staff Classification: 2 Department: Communications & Marketing Benefits Summary:

Benefit package includes: Medical, Dental, Vision, and Prescription insurance, Life insurance, Workers' Compensation insurance, Unemployment insurance, and Total Disability insurance. Retirement: The University contributes 4% of the regular salary with up to 3% additional in matched contributions into the TIAA Retirement Program. Other benefits include tuition remission for employee, spouse, and employee's dependent children under the age of 25 (this does not include the last two year of the PharmD program or the JD), twenty days of vacation and twenty days of paid medical leave per year.

Pay Band: Job Summary:

The Executive Director of Marketing and Communications oversees strategic marketing, manages the brand, and leads the team and processes that drive growth in essential functions of the University. Areas of responsibility include, but are not limited to, digital engagement and communication with external constituents, brand management, executive level communication, partnership with enrollment management to reach targets, partnership with Advancement to reach fundraising goals, crisis communication, vendor coordination, and internal communication standards and support.


The Executive Director of Marketing and Communications designs and executes strategies to raise awareness of the University brand, enhance its reputation, and increase constituent engagement with the goals of reaching student enrollment targets and gaining the support of alumni and friends. The Executive Director works closely with University leadership to align strategies, tactics and messaging with the University's strategic plan and objectives.

Principal Responsibilities

  • In coordination with supervisor, liaison with the President and the President's office to execute strategies for executive communication
  • Oversee integrated brand strategy and messaging that will influence and inspire target audiences
  • Partner with Enrollment Management to strategize and execute plans to reach enrollment goals, including the coordination of media buys and advertising
  • Partner with Advancement to strategize and execute plans to reach fundraising goals, engagement goals, involve volunteers, and recognize donors
  • Develop and implement marketing strategies, programs and projects for the University and various departments, offices and entities within the University; supervise staff who liaison with University units
  • Work with media and oversee media relations staff for increased visibility and enhanced reputation of the University
  • Provide special event support
  • Identify, oversee and evaluate digital and social media staff, strategies, and tactics
  • Develop and direct the web services, photography and multimedia staff; provide strategic oversight for the University's website design and performance
  • Oversee graphic design staff projects
  • Develop, write and edit written material for print and electronic publication
  • Manage projects with outside vendors for print publications and advertising for all University entities
  • Plan and direct emergency and crisis communications with external officials, University officials and staff
  • Plan and manage the office budget
  • Create and/or approve policies, procedures and precedents and solve intricate problems in light of the impact the solution may have on the entire organization
  • Develop and maintain ongoing relationships involving difficult and formal negotiations
  • Regularly communicate with persons of importance, obtain the cooperation of others, and handle delicate relationships and complex situations with integrity and confidentiality
  • Supervise and develop marketing and communications staff
  • Other duties as assigned
  • Required Skills:

  • Knowledge of emerging digital technologies and their potential uses for marketing and communications
  • Understanding of data and analytics in informing strategies and tactics
  • Financial acumen to evaluate marketing investments and their ROI
  • Excellent organization, communication and time management skills; attention to detail
  • Advanced knowledge of professional theories and practices within the given field and a working knowledge of related fields
  • Ability to utilize Microsoft Office Suite and customer relationship databases
  • Minimum Qualifications:

  • Bachelor's Degree
  • Five to seven years of related work experience
  • Preferred Qualifications:

  • Master's Degree
  • Seven or more years of similar work experience
  • Experience working in a higher education setting
  • EEO Statement

    ONU is an equal employment opportunity employer. Accordingly, no person shall be discriminated against on the basis of race, color, sex, gender identity, transgender status, religion, national origin, age, disability, sexual orientation, marital status, military or veteran status, genetic information or any other category protected by federal, state, or local law. This policy applies to all areas of employment including recruitment, hiring, training and development, promotion, transfer, compensation, benefits, discipline, separation and other terms, condition and privileges of employment.

    College Description: Appointment Length: 12-months Closing Date: 02/17/2023 Open Until Filled No Special Instructions to Applicants: Status: Full-Time

    Supplemental Questions

    Required fields are indicated with an asterisk ().

  • What is the highest level of education attained?
  • GED
  • High School Diploma
  • Associates Degree
  • Associates Degree in progress
  • Bachelors Degree
  • Bachelors Degree in progress
  • Masters Degree
  • Masters Degree in progress
  • PHD
  • PHD in progress
  • How many years of similar work experience do you have?
  • 0-1
  • 1-3
  • 3-5
  • 5-7
  • 7-9
  • 9+
  • Optional & Required Documents

    Required Documents

  • Resume
  • Cover Letter
  • Copy of Transcript 1
  • Optional Documents

  • Copy of Transcript 2
  • Other Document
  • From this employer

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