Posting Details
Position Information
Posting Number 20112726
Position Title Enrollment Marketing and Success Coordinator #443296
FTE 1.00
Position Type Staff
Department College of Education & Human Devel Dept
Position Summary Information
Job Summary/Basic Function
About This Role:
Lead enrollment marketing and student success efforts for undergraduate
programs within the College of Education and Human Development. Coordinate and
manage outreach, recruitment and retention initiatives. The enrollment
marketing and success coordinator will report directly to the Dean of the
College of Education and Human Development as well as dual report within
Enrollment Management and Marketing.
What You'll Do – Position Duties
Enrollment Marketing
Serve as the marketing liaison and lead for recruiting activities and
initiatives for the College of Education and Human Development
Work with the College of Education and Human Development on branding and
messaging strategies for both undergraduate and graduate programs through
targeted research while in compliance with university overarching
strategies
Work closely with the Office of Admissions in recruiting prospective
students interested in programs in the College, to include various
outreach practices and work within the University CRM
Together with the university's marketing division, develop enrollment
templates and procedures to promote programs and departments
Coordinate and manage social media platforms presenting a cohesive
presence for the university and College of Education and Human Development
Perform the role of college web liaison by updating and maintaining
College of Education and Human Development web site; providing training
and support in the content management system for other users in the
college.
Communicate effectively with college subject matter experts to develop
content for recruiting purposes
Write and distribute news releases as necessary to highlight students,
faculty, staff, events and other notable promotions for departments and
programs within the college
Work with other college marketing coordinator counterparts to coordinate
joint activities and share related information and best practices
Work with the Office of Scholarships and Financial Aid to assure
prospective students have the most accurate information concerning their
financial aid package
Work with the Office of Alumni Affairs to promote College Education and
Human Development products to graduates of Lamar University
Coordinate orientation programs for students accepted into the College of
Education and Human Development
Assist in meeting and exceeding the College's enrollment goals through
targeted and collaborative efforts across the University and College
Assist in coordinating the College of Education and Human Development
commencement activities
Serve as the College of Education and Human Development representative on
the University Yield Flight Team
Student Success
Establish College of Education and Human Development student retention
processes based on successful models and best practices
Lead the College of Education and Human Development retention and success
efforts by connecting with Departments and providing risk assessment and
creative solutions
Serve as the liaison between the College Dean, Department Chairs, Faculty
and Staff with the University Retention and Student Success (RSS) Office
for various projects targeting student success
Identify students at risk of withdrawal from the University and students
with progression barriers, using existing and new data. Meet one on one
with students, both in person and virtually, to establish an ongoing
relationship and connect them with proper academic and campus resources
Deliver student outreach based on data analysis, referrals, reports, and
student needs
Coordinate with the College of Education and Human Development Dean,
advisors, departments, faculty and staff to gather information and provide
reports on student progress
Contribute to student success initiatives within the Undergraduate
Advising Center, STAR Services, RSS, and other support departments
Work with other college success coach counterparts to coordinate joint
activities and share related information and best practices
Manage and analyze College of Education and Human Development student
retention data using EAB Navigate system, Banner, and similar programs
Assist in meeting and exceeding the College's first year retention,
4/6-year graduation rates through targeted and collaborative efforts
across the University and College
Serve as the College of Education and Human Development representative on
the University Re-enrollment and Retention Flight Team
Who We Are:
Lamar University is a diverse and accessible global university for life-long
learners with a passion for broad-based community engagement. As a vital
contributor to the socioeconomic wellbeing and resilience of the Gulf Coast
region, our expertise is recognized locally and beyond. Lamar University is
home to more than 17,000 students and is among the fastest growing Texas
colleges and universities. LU is a member of The Texas State University
System, which is the first higher education system of Texas and maintains the
lowest average tuition and fees of any university system in Texas. With more
than 100 degree options and a community that cares, Lamar students are always
proud to be Cardinals.
Lamar University is committed to fostering a culture of diversity where
students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits – Job Perks:
At Lamar University one of the ways we show value to our team members is by
offering the following perks:
Our Comprehensive Benefits Package
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition reimbursement for employees, spouses and/or eligible dependent
Paid time off – vacation, sick, and holidays.
Minimum Qualifications
What You'll Need to Succeed: Minimum Qualifications:
Bachelor's degree; preferably in marketing, communication, business or
related field
3-5 years of related job experience.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran
applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of
the Texas Education Code §51.215, which authorizes the employer to obtain
criminal history record information.
Salary $36,000 - $39,562
Work Hours
Application Information
Posting Date 08/11/2023
Close Date
Open Until Filled Yes
Special Instructions
Posting Specific Questions
Required fields are indicated with an asterisk ().
Are you claiming Veteran's Preference in accordance with Texas Senate Bill 805, Section 657.003? PLEASE READ IMPORTANT INSTRUCTIONS: To be considered for Veteran's Preference, applicants must complete and email to [email protected] a Standard Form 15 located at https: // www. opm.gov/forms/pdffill/sf15.pdf to include the required documents per the instructions on the form. Emails MUST also include position titles and posting numbers for each and every position applied for. APPLICANTS WHO FAIL TO EMAIL ALL REQUIRED DOCUMENTS BEFORE A POSTING CLOSES WILL NOT BE AWARDED VETERAN'S PREFERENCE.
Yes
No
Applicant Documents
Required Documents
Resume
Cover Letter
Optional Documents
Unofficial Transcript 1
Miscellaneous
