Director of Digital Fundraising

Villanova University
February 19, 2023
Contact:N/A
Offerd Salary:Negotiation
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Contract Type:Open-ended
Working Time:Full time
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Ref info:N/A
Posting Details

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Posting Details (Default Section)

Posting Number: 20223422S

Position Title: Director of Digital Fundraising Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 604 - University Advancement Position Summary:

Villanova University has embarked on a 10-year strategic plan, Rooted. Restless., with the goal of enhancing the Augustinian Catholic living and learning experience for all members of our community. University Advancement is seeking exceptional talent to join our mission-driven team working together toward our shared vision for Villanova, fueled by the generosity of the University's philanthropic supporters as we prepare for Villanova's next comprehensive capital campaign.

Reporting to the Executive Director of Annual Giving, the Director of Digital Fundraising will oversee the design and implementation of digital fundraising strategies to complement the University's multi-channel marketing plan. The Director will supervise a team of two positions, including the Associate Director of Digital Fundraising who in turn manages the Assistant Director of Digital Fundraising. The Digital Fundraising team within Annual Giving ensures the success of digital channels with the goal to cultivate, solicit and steward Villanova alumni, parents, faculty, staff, students, and friends.

The Director will closely collaborate across the Annual Giving team and University Advancement department to coordinate a comprehensive solicitation and stewardship schedule combining digital and traditional techniques to acquire, retain and sustain annual donors. The Director of Digital Fundraising will be responsible for digital programming and campaigns within the team's overall strategy, including but not limited to online giving forms, phone and text campaigns, crowdfunding campaigns, annual day of giving, calendar year end and fiscal year end campaigns, along with year-round email, social media, and advertising reach. The Director will oversee data quality and analysis to ensure digital strategies are based on the data-driven decisions and evaluation required to achieve the University's donor retention, reactivation, and acquisition goals.

The Director of Digital Fundraising will serve as a member of the Annual Giving team's leadership and will attend select University Advancement and University wide events throughout the fiscal year.

Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

  • Oversee the Design and Implementation of Digital Strategies: In collaboration with the Senior Director of Annual Giving and the Director of Leadership Annual Giving, the Director will work cross-functionally to create a seamless experience among our digital, traditional, and frontline programs in support of Villanova's comprehensive donor engagement, solicitation and stewardship efforts. Lead the annual planning process for digital programs within Annual Giving's multi-channel communication calendar, including identifying objectives, audiences, budget, and key performance indicators. Establish an effective and efficient system to track and evaluate digital return on investment. Ensure digital channel infrastructure for strategic plan priorities and Advancement units, with a focus on the University's undergraduate, graduate, and professional college programs (including Villanova Law), Athletics, and more. Partner with respective Directors in each area across the department as needed to identify opportunities to enhance digital strategy impact on the University's and Advancement's strategic priorities.
  • Lead Digital-First Campaigns: Serve as the Annual Giving digital program lead for initiatives including 1842 Day, Villanova's annual day of giving, Giving Tuesday and Calendar Year End giving, Let's March Nova, and Fiscal Year End giving. Partner closely with University Advancement Communication to ensure a cohesive marketing plan built across digital platforms. Deliver organic and paid social media strategy leveraging the @VillanovaU and @VillanovaAlumni channels on Instagram, Facebook, Twitter and LinkedIn. Manage the digital team in successfully executing, analyzing and evaluating all campaigns and recommend cross-team involvement to coordinate additional channels and frontline support as needed.
  • Industry Benchmarking: Research and monitor emerging digital trends and tools, as well as key performance indicators, across marketing best practices in higher education, non-profit and corporate industry. Identify and connect with higher ed institutions that utilize tools such as Salesforce Marketing Cloud for email marketing, GiveCampus for giving forms and social fundraising, etc.
  • Digital Technologies and Vendors: Evaluate and recommend enhanced strategies to existing UA-wide technologies including Salesforce, Salesforce Marketing Cloud, Blackbaud FPM & Guided Fundraising, Cognos reporting, etc. to support Annual Giving projects and initiatives. Assist in managing vendor relationships specific to Annual Giving needs (GiveCampus, 1842 Day platform, Social Media advertising, etc.).
  • Contribute to University Advancement-wide digital strategy collaboration by meeting regularly with team members from across the department and University, including Annual Giving, Alumni Relations, Operations, Advancement Communications, central University Community and Marketing and UnIT (University IT), as needed.
  • Support overall Annual Giving and University Advancement initiatives to meet the goals of the University's strategic plan and comprehensive capital campaign, especially related to undergraduate alumni participation and unrestricted giving. This includes but is not limited to support events such as Homecoming and Reunion Weekends, Volunteer Leaders Conference, Senior Class Gift events. Etc. Assist in managing student workers who support Annual Giving projects.
  • Minimum Qualifications:

  • Bachelor's degree required.
  • Five to seven years of experience in nonprofit digital fundraising and/or marketing.
  • The successful candidate will have demonstrated expertise with current and emerging trends in digital engagement and fundraising.
  • Experience applying data insights to build strategic initiatives and measure results, including A/B testing and user optimization. In-depth knowledge of best practices in social media, email communication, and audience segmentation required.
  • Demonstrated leadership skills and the ability to work in a fast-paced environment required.
  • Excellent communication, interpersonal and analytical skills required.
  • Must be well organized and detail oriented. Strong decision-making skills in a highly collaborative environment.
  • Demonstrated commitment to, and belief in, diversity, equity and inclusion.
  • Comfort and experience in a dynamic and mission-driven organization.
  • Knowledge of general office equipment, including personal computers, Microsoft Office 365 required.
  • Preferred Qualifications:

  • Master's preferred, preferably in Business/ Marketing/ Communications.
  • Experience with graphic design tools, CRM/database management, Google Analytics preferred.
  • Knowledge of Banner, Salesforce or other fundraising software preferred.
  • Physical Requirements and/or Unusual Work Hours:

    Evening and weekend work and some travel required.

    Special Message to Applicants: Posting Date: 11/15/2022 Closing Date (11:59pm ET): Salary Posting Information:

    Commensurate with experience.

    Salary Band: J Job Classification: exempt

    References Needed

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    Maximum Number of References Needed 3

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