Director of Communication and Marketing, Fitzpatrick College of Nursing

Villanova University
September 23, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Open-ended
Working Time:Full time
Working type:N/A
Ref info:N/A
Posting Details

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Posting Details (Default Section)

Posting Number: 20233770S

Position Title: Director of Communication and Marketing, Fitzpatrick College of Nursing Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 231-Dean-Nursing Position Summary:

The M. Louise Fitzpatrick College of Nursing seeks applicants for the position of Director, Communication and Marketing. In collaboration with Villanova University's M. Louise Fitzpatrick College of Nursing (FCN) Dean and Leadership Team, the Director of Communication and Marketing is responsible for the development and management of strategic communication and marketing efforts to advance the College's reputation across a variety of channels, including website content, publications/outreach, collateral materials, social media platforms, and presentations, speeches, etc. The Director identifies, assesses, and oversees opportunities to ensure that the College's key initiatives, messages and strategic goals are clearly and consistently conveyed to appropriate constituencies and stakeholders. The Director collaborates with the FCN leadership, faculty, and staff to assess, identify, and develop opportunities that enhance FCN's reputation as well as support its mission and strategic goals. In addition, the Director supports the University's Media Relations team's efforts identifying and cultivating opportunities to enhance the College's reputation and promote its programs.

Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

  • Provides the overall development and strategic management of the College's communication and marketing efforts in support of the College's strategic goals and priorities. Researches, writes, and edits across various communication platforms, including print and digital channels, to ensure messages properly align with and advance University brand and reputation and FCN key messages, and strategic objectives. Assists Centers of Excellence with promotion in support of advancing the College's academic reputation. Grows and updates assets such as photo and video collections as needed in support of communication and marketing goals. Ensures the successful implementation, coordination, and completion of marketing and communication projects to meet deadlines and budgets.
  • Establishes and maintains open communication and close working relationships with the Dean and the College's leadership team, faculty, and staff to develop opportunities for visibility and to enhance the College's image and reputation. Supports the Dean's communication needs for speeches, presentations, etc.
  • Oversees the Assistant Director of Marketing and collaborates with the Assistant Director to develop and execute a marketing plan to increase awareness and increased enrollment in the College's undergraduate, second degree BSN, master's, doctoral, certificate and professional development programs.
  • Serves as the College's liaison to University Communication and Marketing and collaborates with teams in University Communication and Marketing, e.g., Media Relations, University Advancement, Publications, Marketing, to develop and coordinate strategies to enhance the College's academic reputation through earned media and University-owned channels.
  • Performs other duties and assists with projects as assigned, including attending University and College events and functions to assist and/or oversee the coordination of all communication efforts.
  • Minimum Qualifications:

  • Bachelor's degree required.
  • Must have 7-10 years communication experience in developing and executing communication strategies and budgeting for same, as well as experience working with a variety of print and electronic communication and marketing channels. Must have excellent writing, editing, and strategic communication and marketing skills.
  • Individual must be a team player with strong writing, interpersonal, organizational, project management and planning skills.
  • Must be a flexible, upbeat, energetic self-starter who enjoys collaboration with a wide variety of constituencies.
  • Must have strong communication, problem-solving and decision-making skills with the ability to maintain excellent relationships.
  • Must be able to work independently as well as with others in a productive manner. Must have the ability to handle multiple tasks, priorities, and deadlines in a fast-paced, multifaceted environment.
  • Must have a deep commitment to the well-being of the University, a commitment to the University's mission and heritage, and to serving the needs of a diverse community.
  • Strong experience in—and understanding of—integrated strategic communications.
  • Excellent writing, project management and strategic communication skills.
  • Experience in social media content development and placement.
  • Strong verbal and written communications skills with the ability to develop and maintain excellent internal/external relationships.
  • Must be proficient in all standard computer applications, including Microsoft Word, Excel, PowerPoint and Adobe Acrobat, as well as social media.
  • Standard office equipment: Laptop computer, printer, etc.
  • Must have the ability to handle a wide variety of projects in a fast- paced, multifaceted environment with the ability to work evenings, weekends, and some holidays as the demands of the job dictate.
  • Preferred Qualifications:

  • Bachelor's degree in communications, journalism, English or a related field is preferred.
  • Master's degree is a plus.
  • 5+ years relevant experience in communications and marketing within an academic, nonprofit, healthcare and/or nursing environment preferred.
  • Nursing and/or healthcare experience is a plus.
  • Physical Requirements and/or Unusual Work Hours: Special Message to Applicants:

    This position is a hybrid eligible after 6 months.

    Posting Date: 08/22/2023 Closing Date (11:59pm ET): Salary Posting Information:

    Commensurate with experience.

    Salary Band: J Job Classification: exempt

    References Needed

    References Needed

    Minimum Number of References Needed 3

    Maximum Number of References Needed 3

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