DIRECTOR CONTENT STRATEGY - (T208822)
This position directs and produces content for UAB's institutional channels which include official university newsletters, websites, institutional marketing material and social media channels. This position also manages the team that oversees the publicity request process and official UAB events calendar.
The director is responsible for developing and implementing content strategy that increases engagement with both internal and external audiences, including the ability to develop a plan to produce, distribute and measure the impact of key communications, measure and analyze reach, and tailor content to segmented audiences.
This position takes the lead on development of new publicity, as well as data analysis, to determine best practices for content strategy. The position oversees critical internal communications platforms and to supervise the growth of distribution of communications across digital channels. This position reports directly to the AVP for Content Strategy and is expected to work collaboratively with communicators across the enterprise.
Duties and Responsibilities:
Salary Range: $81,525 - $90,000
Bachelor's degree in a related field and ten (10) years of related experience required. Work experience may NOT substitute for education requirement.
: UniversityJob Category
: Professional & ManagerialOrganization
: 171500000 Digital StrategyEmployee Status
Shift: Day/1st Shift
Work Arrangement (final schedule to be determined by the department/hiring manager): Hybrid Eligible