Digital Media Coordinator

Mount Royal University
March 18, 2023
Offerd Salary:$58,938 - $74,574
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Job Title

Digital Media Coordinator

Requisition #


Job Type

Permanent (for any group)

Position End Date (if applicable)


MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)


About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University has built a reputation on a strong, liberal education foundation. Our vision is to provide an exceptional undergraduate educational experience for our students.

We are a community of engaged citizens, providing personalized, experiential and outcome-based learning in an environment of inclusion, diversity and respect. Through our focus on teaching and learning informed by scholarship, we are preparing our graduates for success in their careers and lives.

Mount Royal University presently offers 12 four-year baccalaureate degrees with 32 majors, with a view to grow this mix to 15 degrees and 60 majors by 2025. Current degree offerings are unique, and include four-year bachelor degrees in interior design, midwifery, child studies and health and physical education, as well as arts, criminal justice, business administration, communication, computer information systems, education, nursing and science. Mount Royal also offers robust continuing education programming as well as an internationally-renowned music conservatory.

More than 13,000 credit students attend Mount Royal University annually, with more than 90,000 Mount Royal alumni contributing to their communities worldwide.

Our faculty provide a teaching and learning environment that welcomes challenging ideas. Our staff are dedicated to supporting our campus so that students are provided with an exceptional educational experience. Our management team provides leadership throughout the University, and inspires others at all levels to be leaders in their own important sectors.

In support of our students, and in response to our broader community, we know that investing in our employees benefits the University as a whole. Talented and committed employees are the driving force behind student success. Our faculty, staff and management are united in creating a thriving learning environment for our students.

Mount Royal University is an exceptional community focused on our people.

About Cougars Athletics and Recreation

As one of eight (8) areas within the division of Student Affairs and Campus Life, Cougars Athletics and Recreation (CAR) is focused on actively creating, promoting and sustaining an environment in which the MRU community is challenged and supported in pursuit of personal growth in the areas of Athletics and Recreation. Our goals are to inspire our community to live well by being leaders within the recreation field and to achieve varsity athletics success by inspiring a high-performance culture.

Through collaboration, we strategically partner with our students and community to enhance learning and experiences. We are committed to creating a respectful and inclusive environment by appreciating our similarities and differences, advocating for a safe and caring campus and educating ourselves and others through openness, curiosity and listening. In our leader, leader model we value innovation that leads to change.

Our “Permission to Play” guiding principles form the backbone of our department and serve to strengthen our work culture. We commit to TEAMWORK by maximizing our impact through collaboration. We maintain INTEGRITY by being true to our work. We have FUN working and playing in a creative and innovate way. We pursue PERSONAL GROWTH through development and learning experiences. We show RESPECT by caring for our people and place.

The Digital Media Coordinator reports to the Associate Director of Marketing and Partnerships within Cougars Athletics and Recreation (CAR), and is responsible for the Cougars Athletics and Recreation digital presence. Through their work, the Digital Media Coordinator will strengthen the Cougars brand, supporting day-to-day operations and engaging our customers and fans in department programs and events. This role is responsible for developing department social guidelines, ensuring university policy is followed and overseeing all department social channels.


Social Media Marketing and Communications (35%)

  • Responsible for creating, implementing and assessing a social media plan that communicates effectively with customers to increase engagement and revenue
  • Responsible for researching and evaluating new and emerging social media, digital communication and mobile technology resources to align with long- term strategic plans
  • Ensure all varsity athletics news, events and game scores are updated on social channels in a timely manner
  • Collaborate with CAR internal stakeholders to ensure social media support is in place for department campaigns, events and day-to-day operations
  • Collaborate with the Mount Royal University Social Media Strategist to ensure plans for promotion of department and University initiatives are in place
  • Work with CAR stakeholders to set marketing and communications goals that can be measured using social media, and use social media reports and data to adapt marketing, communication and business operations
  • Respond to customer inquiries on brand and in a timely manner
  • Oversee necessary photo and video shoots to support social media campaigns
  • Identify students, faculty, staff and community members who are champions of CAR as well as social influencers and develop a program to increase their engagement and support
  • Collaborate with the Engagement and Events Coordinator on the ambassador program to increase student engagement through social platforms
  • Conduct daily monitoring of social networking channels
  • Use social networking strategies to increase the CAR brand reach and profile in the community
  • Implement measurement tools for all social media initiatives, using data to measure overall communications and review specific campaigns for return on investment
  • Support sponsorship activation on social media accounts
  • Oversee the CAR google business presence, responding to inquiries, ensuring information is up to date
  • Responsible for content planning, uploading and strategy for the digital scoreboard
  • Social Media Monitoring and Guidelines (35%)

  • Develop and oversee implementation of the Cougars Athletics and Recreation Social Networking Guidelines and Procedures
  • Ensure all CAR social channels follow the Mount Royal University Social Networking Guidelines and Procedures
  • Oversee and provide ongoing direction and training to CAR varsity team social media administrators to ensure adherence to best practices, brand, University Social Networking Policy, Guidelines and Procedures, along with crisis communication protocols
  • Use social media measurement software to identify, and monitor potential issues
  • Content Creation (25%)

  • Develop and create graphic materials for use on digital platforms through use of design programs including Adobe Suite and Canva.
  • Ensure all graphic materials are created in line with CAR and University brand guidelines
  • Department, divisional and institutional support (5%)

  • Ensure the CAR social media plan supports prioritized department strategies for increased customer engagement and revenue generation
  • Promote a shared vision that drives departmental, divisional, and institutional short-term and long-term planning and the ongoing organizational work.
  • Support the development of innovative collaborative partnerships to advance the departmental, divisional and institutional reach
  • Support department wide impact programs to build community and engagement opportunities
  • Advance and serve on department and institutional committees
  • Collaborate with department, institutional and community partners to cultivate opportunities to enhance the CAR and Mount Royal brands.
  • Other duties as assigned.

    What We Offer

    Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.

    At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

    Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.

    Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.

    Union: MRSA

    Classification: Public Relations Assistant V (SPB05)

    Salary: $58,938 - $74,574 per year

    Closing Date: Open until suitable candidate found

    A cover letter and resume should be submitted in one .pdf formatted document. Please title your .pdf document as follows: Job Title, Requisition Number.pdf (ex. Coordinator, 999999.pdf).

    We thank all applicants for their interest. Only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Mount Royal University hires on the basis of merit and is strongly committed to fostering diversity as a source of excellence, intellectual and cultural enrichment, and social strength. We welcome applications from those who would contribute to the further diversification of our staff, faculty and their scholarship including but not limited to Indigenous Peoples, women, persons with disabilities and persons of any sexual or gender identity, ethnic, national or socio-economic background, religion or age.

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