Position Information
General Information
Vacancy Open to All Candidates
Employment Type Permanent - Full-time
If time-limited, note appointment end date
Hours per week 40
Months per year 12
Position Number 000435
NC Salary Grade Equivalency GN11
Classification Title University Program Specialist - Journey
Working Title Digital Marketing Specialist
Salary Range $51,986 - $63,538
Anticipate Hiring Range $51,986 - $58,000
FLSA Status Non Exempt
Division University Advancement
Department University Communications (UA)
Work Unit Creative Services
Work Schedule
8:00 am – 5:00 pm; Monday – Friday
Primary Purpose of Position
The Digital Marketing Specialist will be responsible for supporting the
technical execution of the engagement marketing strategy across key digital
channels, including email, website, SEO/SEM, digital advertising and other
digital avenues.
Minimum Education/Experience
Required Minimum Qualifications:
Bachelor's degree and one year of experience related to the area of
assignment; or equivalent combination of training and experience. All degrees
must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four year college or university and at least three years of
program associate experience; or an equivalent combination of training and
experience.
Essential Job Duties
Manage all aspects of email marketing (using Marketing Cloud), including
template construction, list selection/uploads, automations, testing
protocol, execution.
Knowledge of email industry policies and best practices, (example: CAN-
SPAM, CASL (Canadian Anti-Spam Legislation) and European Union's General
Data Protection Regulation (GDPR) and Accessibility).
Act as project manager coordinating the process for email and e-newsletter
production (setting and adhering to deadlines, copyediting, layout,
deployment).
Continuously strive to be the subject matter expert on digital marketing
best practices and accessibility.
Assist with digital construction and design of feature web stories.
General web support using CMS platforms.
Setup and execution of digital marketing pixel code.
Link tagging support.
Build, test and deploy personalized email marketing campaigns within
Salesforce Marketing Cloud email studio. Setup campaigns and journeys in
Journey Builder and build out dynamic content blocks. Deploy email
campaigns using Email Studio, Interactions, Automations, and Journey
builder.
Develop Content Builder email templates and respective content blocks;
requires strong HTML/CSS, AMPscript, Guide Template Language, Server-Side
JavaScript.
Build relational data models and corresponding data extensions.
Build out elaborate journeys with multiple versions of emails using
variable data and decision splits.
Build complex email automations.
Create reports of email tracking data and deliver internally.
Respond to common business requirements and perform basic administrative
functions within Marketing Cloud with support of the SFMC administrator.
Ensure design and email layout is optimized, renders and functions
correctly across multiple email clients, and is mobile friendly—strong
attention to detail, quality assurance, and visual branding.
Assist in designing and documenting solutions to leverage automation,
dynamic content, data-driven segmentation, and other sophisticated
Salesforce Marketing Cloud capabilities to maximize customer engagement
and response.
Guide email marketing planning and strategy across University departments.
Other Work Responsibilities
Assist with platform configuration, testing strategy, and automated email
projects (trigger development, etc.).
Ability to interpret analytics/trends and make creative suggestions based
on email best practices.
Accurate QC/Proofing of emails before deployment.
Collaborate with University units to produce email creative that is on
strategy, on target, on brand, and consistent with what is currently in
the market.
Stay knowledgeable of UNC Charlotte brand standards and creative best
practices.
Other duties as assigned.
Departmental Preferred Experience, Skills, Training/Education
Bachelor's degree and 3-4 years of experience with a proven track record
of successful email marketing campaigns and data analysis.
Excellent communications and problem solving skills.
Experience using Salesforce Marketing Cloud and/or other email marketing
automation platform.
Knowledge of CMS (content management systems) such as WordPress.
Working knowledge of HTML and CSS.
Experience using Google Analytics (GA4 is a plus) and Google Ads
(search/remarketing).
Knowledge of platform pixel setup.
Knowledge of Google Search and Google Tag Manager a plus.
General SEO and SEM knowledge.
Experience in Google Suite.
Preferred experience using SEM Rush.
Preferred experience with Adobe Creative Cloud.
Salesforce/ExactTarget Marketing Cloud and Pardot or other Marketing
Automation Platform.
Salesforce Marketing Cloud certifications:
Marketing Cloud Email Specialist
Marketing Cloud Consultant
Marketing Cloud Developer
AMPscript, SQL, Server-Side JavaScript, HTML/CSS, Adobe Creative Suite,
and PowerPoint
Responsive email design and coding.
3+ years direct experience building solutions on the SFMC platform: Cloud
Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social
Studio, Journey Builder.
4+ years producing emails in an agency or in-house creative group.
Knowledgeable in all aspects of email marketing and systems, including
template configuration and management, dynamic content, queries for data
extensions, and content builder.
Familiarity in Marketing Cloud Connector, data extensions, integration
with external systems (API).
Online project-management software knowledge; familiarity with Monday.com
a plus.
UX principles.
Necessary Licenses or Certifications
Work Location Foundation Annex Communications Suite
Posting date 12/20/2022
Closing date 02/13/2023
Proposed Hire Date 02/27/2023
Contact Information
Special Notes to Applicants
Please provide work examples.
UNC Charlotte Benefits Information: https: // hr.charlotte.edu/benefits
The finalist will be subject to a Criminal Background Check.
Please upload reference information including names, position titles and
company/institutions, phone numbers, and email addresses of at least two
current/previous supervisors.
The Search Committee will not contact references without first verifying
permission with the finalist .
Please ensure your full range of knowledge, skills, abilities, experience, and
education are listed on your application.
Do not write ‘see resume' on your application when completing the job
duties section.
If you answer the questions at the end of the application, please ensure your
application reflects the knowledge, skills, abilities, and experiences to
support your answers (see job duties section of previous employment).
Failure to answer the questions at the end of the application will not
preclude your application from being considered but may result in your
application not receiving full consideration of your knowledge, skills, and
abilities.
Please submit a resume and cover letter with your application.
These documents will be used to evaluate your written communication skills
as well as supporting documents of your knowledge, skills, abilities,
education, and professional experience.
Posting Specific Questions
Required fields are indicated with an asterisk ().
How did you hear about this employment opportunity?
UNC Charlotte Website
HERC Job Board
Inside Higher Education
Circa (formerly known as Local JobNetwork)
Another Website
Agency Referral
Advertisement/Publication
Personal Referral
Other
Where did you learn about this posting?
(Open Ended Question)
Do you have professional experience using Google Analytics, GA4 is a plus, and Google Ads for search and remarketing? If so, please describe your experience.
(Open Ended Question)
Do you have professional experience using Adobe Creative Cloud software? If yes, please explain your experience using the software.
(Open Ended Question)
Do you have experience using SEM Rush? If so please explain your experience.
(Open Ended Question)
Applicant Documents
Required Documents
Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Contact Information for References
Optional Documents
