Digital Marketing Specialist

University of North Carolina at Charlotte
February 13, 2023
Offerd Salary:$51,986 - $63,538
Working address:N/A
Contract Type:Open-ended
Working Time:Full time
Working type:N/A
Ref info:N/A
Position Information

General Information

Vacancy Open to All Candidates

Employment Type Permanent - Full-time If time-limited, note appointment end date Hours per week 40 Months per year 12 Position Number 000435 NC Salary Grade Equivalency GN11 Classification Title University Program Specialist - Journey Working Title Digital Marketing Specialist Salary Range $51,986 - $63,538 Anticipate Hiring Range $51,986 - $58,000 FLSA Status Non Exempt Division University Advancement Department University Communications (UA) Work Unit Creative Services Work Schedule

8:00 am – 5:00 pm; Monday – Friday

Primary Purpose of Position

The Digital Marketing Specialist will be responsible for supporting the technical execution of the engagement marketing strategy across key digital channels, including email, website, SEO/SEM, digital advertising and other digital avenues.

Minimum Education/Experience

Required Minimum Qualifications:

Bachelor's degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four year college or university and at least three years of program associate experience; or an equivalent combination of training and experience.

Essential Job Duties

  • Manage all aspects of email marketing (using Marketing Cloud), including template construction, list selection/uploads, automations, testing protocol, execution.
  • Knowledge of email industry policies and best practices, (example: CAN- SPAM, CASL (Canadian Anti-Spam Legislation) and European Union's General Data Protection Regulation (GDPR) and Accessibility).
  • Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, copyediting, layout, deployment).
  • Continuously strive to be the subject matter expert on digital marketing best practices and accessibility.
  • Assist with digital construction and design of feature web stories.
  • General web support using CMS platforms.
  • Setup and execution of digital marketing pixel code.
  • Link tagging support.
  • Build, test and deploy personalized email marketing campaigns within Salesforce Marketing Cloud email studio. Setup campaigns and journeys in Journey Builder and build out dynamic content blocks. Deploy email campaigns using Email Studio, Interactions, Automations, and Journey builder.
  • Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMPscript, Guide Template Language, Server-Side JavaScript.
  • Build relational data models and corresponding data extensions.
  • Build out elaborate journeys with multiple versions of emails using variable data and decision splits.
  • Build complex email automations.
  • Create reports of email tracking data and deliver internally.
  • Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator.
  • Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, quality assurance, and visual branding.
  • Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response.
  • Guide email marketing planning and strategy across University departments.
  • Other Work Responsibilities

  • Assist with platform configuration, testing strategy, and automated email projects (trigger development, etc.).
  • Ability to interpret analytics/trends and make creative suggestions based on email best practices.
  • Accurate QC/Proofing of emails before deployment.
  • Collaborate with University units to produce email creative that is on strategy, on target, on brand, and consistent with what is currently in the market.
  • Stay knowledgeable of UNC Charlotte brand standards and creative best practices.
  • Other duties as assigned.
  • Departmental Preferred Experience, Skills, Training/Education

  • Bachelor's degree and 3-4 years of experience with a proven track record of successful email marketing campaigns and data analysis.
  • Excellent communications and problem solving skills.
  • Experience using Salesforce Marketing Cloud and/or other email marketing automation platform.
  • Knowledge of CMS (content management systems) such as WordPress.
  • Working knowledge of HTML and CSS.
  • Experience using Google Analytics (GA4 is a plus) and Google Ads (search/remarketing).
  • Knowledge of platform pixel setup.
  • Knowledge of Google Search and Google Tag Manager a plus.
  • General SEO and SEM knowledge.
  • Experience in Google Suite.
  • Preferred experience using SEM Rush.
  • Preferred experience with Adobe Creative Cloud.
  • Salesforce/ExactTarget Marketing Cloud and Pardot or other Marketing Automation Platform.
  • Salesforce Marketing Cloud certifications:

  • Marketing Cloud Email Specialist
  • Marketing Cloud Consultant
  • Marketing Cloud Developer
  • AMPscript, SQL, Server-Side JavaScript, HTML/CSS, Adobe Creative Suite, and PowerPoint

  • Responsive email design and coding.
  • 3+ years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder.
  • 4+ years producing emails in an agency or in-house creative group.
  • Knowledgeable in all aspects of email marketing and systems, including template configuration and management, dynamic content, queries for data extensions, and content builder.
  • Familiarity in Marketing Cloud Connector, data extensions, integration with external systems (API).
  • Online project-management software knowledge; familiarity with a plus.
  • UX principles.
  • Necessary Licenses or Certifications Work Location Foundation Annex Communications Suite Posting date 12/20/2022 Closing date 02/13/2023 Proposed Hire Date 02/27/2023 Contact Information Special Notes to Applicants

  • Please provide work examples.
  • UNC Charlotte Benefits Information: https: //

    The finalist will be subject to a Criminal Background Check.

    Please upload reference information including ​names, position titles and company/institutions, phone numbers, and email addresses of at least ​two​ current/previous supervisors.

    The Search Committee will not contact references without first verifying permission with the finalist ​.

    Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.

    Do not write ‘see resume' on your application when completing the job duties section.

    If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers (see job duties section of previous employment).

    Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.

    Please submit a resume and cover letter with your application.

    These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.

    Posting Specific Questions

    Required fields are indicated with an asterisk ().

  • How did you hear about this employment opportunity?
  • UNC Charlotte Website
  • HERC Job Board
  • Inside Higher Education
  • Circa (formerly known as Local JobNetwork)
  • Another Website
  • Agency Referral
  • Advertisement/Publication
  • Personal Referral
  • Other
  • Where did you learn about this posting?
  • (Open Ended Question)

  • Do you have professional experience using Google Analytics, GA4 is a plus, and Google Ads for search and remarketing? If so, please describe your experience.
  • (Open Ended Question)

  • Do you have professional experience using Adobe Creative Cloud software? If yes, please explain your experience using the software.
  • (Open Ended Question)

  • Do you have experience using SEM Rush? If so please explain your experience.
  • (Open Ended Question)

    Applicant Documents

    Required Documents

  • Resume / Curriculum Vitae
  • Cover Letter / Letter of Interest
  • Contact Information for References
  • Optional Documents

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