Digital Content Specialist

Position Title:

Digital Content Specialist

Campus:

Presque Isle

Department:

University Relations - IUREL

Location:

Presque Isle ME

Bargaining Unit:

UMPSA

Salary Band/Wage Band:

03

Work Schedule:

Monday - Friday 8:00am - 4:30pm

Length:

Fiscal Year (12 Months)

Statement of the Job :

Statement of Position:

Under the general direction of the Director of Marketing and Communications, the Digital Content Specialist will work with offices across campus to provide web content management support and fulfill needs in the areas of social media, video production, analytics reporting, and strategic communications. The Digital Content Specialist conceptualizes, plans, and executes the website needs and other digital content needs of the institution in support of recruitment efforts and overarching marketing goals; creates and edits digital content that positively impacts the university's mission, goals, strategic objectives, and constituency relations in alignment with the university's strategic plan; oversees the day-to-day operations on the University's various social media platforms; captures photos and video of campus life and activities to utilize on the institution's website and social media; oversees the university's analytics and provides insights for optimizing performance; and provides support to the Director on strategic communications efforts, including publication of the electronic newsletter. Remote work is a possibility for up to two days per week.

For a full description of the position's duties and responsibilities, please visit this link.

Based on the qualifications and experience of the successful applicant, the salary range is low-$40,000's, plus a 10% employer contribution to the UMS retirement plan. Additional benefits include medical, dental, vision, and tuition waiver programs for employees and dependents. The UMS is a recipient of the Wellness Councils of America's Well Workplace Award and offers wellness programs.

About the University :

For more than a century, the University of Maine at Presque Isle has been helping students find their path to great professional careers providing its 1,300 traditional and non-traditional students from all areas of the state, country, and world with life-changing opportunities in a caring, small- university environment.

Further information about the University of Maine at Presque Isle can be found at https: // www. umpi.edu/

For information about the University of Maine System's COVID-19 response and guidelines for employees, please visit https: // www. maine.edu/together/.

The university sits on 150 acres surrounded by the rolling hills and potato fields of northern Maine and the university strives to be the region's premier learning institution while helping to stimulate cultural and economic development in Aroostook County and the State of Maine. The university serves as an educational and cultural center for the area and its facilities are utilized for lectures, programs, concerts, dance performances, exhibits, and plays that benefit the entire region.

Learn more about what Aroostook County has to offer here.

Qualifications :

KNOWLEDGE & SKILL QUALIFICATIONS:

Minimum Bachelor's degree from an accredited university in a related area (Marketing, English, Communications) or equivalent experience.

Minimum two years of professional website content management experience (familiarity with WordPress preferred) and experience in social media management and content generation (in a university setting preferred).

The successful candidate must have demonstrated content management skills, including advanced writing, editing, researching, and ensuring quality control in a variety of platforms.

Must have demonstrated video production and photography skills, including knowledge of lighting, equipment, and editing, as well as proficiency in web-related graphics.

Must have previous experience in planning strategically and managing multiple and competing priorities and deadlines.

Must have advanced knowledge of communication and branding strategies as they relate to a large, diverse, matrix-style organization with cross- functional teams and understand how to communicate effectively while collaborating with internal and external audiences.

PREFERRED:

Experience in marketing and branding a university.

Experience with Google Analytics and other Google tools to assist in analytics reporting and campaign optimization.

Customer relationship management (CRM) familiarity.

Expert-level skills in videography. Familiarity with the Adobe suite of products.

Working knowledge of AP style.

Other Information :

Employees in the University of Maine System are required to comply with UMS COVID protocols which currently include, but are not limited to, being vaccinated or obtaining a qualified vaccination exemption. Further information can be found here.

Materials must be submitted via "Apply For Position" below. You will need to create a profile and application; upload:

1.) a cover letter that describes your experience, interests, and suitability for the position with specific reference to the qualifications outlined above

2.) a resume/curriculum vitae

3.) contact information for three professional references

You will also need to submit the affirmative action survey, the self- identification of disability form, and the self-identification of veteran status forms. Incomplete application materials cannot be considered. Materials received after the initial review date will be reviewed at the discretion of the university.

Search Timeline is as follows:

Review of applications to begin February 6, 2023

Screening interviews are to begin no earlier than February 13, 2023

Tentative start date: March 1, 2023

WE ARE UNABLE TO CONSIDER APPLICANTS WHO NEED VISA SPONSORSHIP.

Appropriate background screening will be conducted for the successful candidate.

The University of Maine at Presque Isle is an EEO/AA employer, and does not discriminate on the grounds of race, color, religion, sex, sexual orientation, transgender status, gender expression, national origin, citizenship status, age, disability, genetic information or veteran's status in employment, education, and all other programs and activities. The following office has been designated to handle inquiries regarding non-discrimination policies: Office of Equal Opportunity, University of Maine, 101 North Stevens Hall, Orono, ME 04469 207-581-1226. TTY 711 (Maine Relay System).

Required Documents:

Cover Letter, Resume/CV