Creative Director MMR

Odessa College
March 16, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A
Creative Director MMR Bookmark this Posting Print Preview Apply for this Job Position Details

Position Information

Working Title Creative Director MMR

Position Status Full Time Department Marketing/Communications General Summary

The Creative Director serves as the college's lead graphic designer and is responsible for managing and building brand identity and creative elements for digital, video and print collateral. The Creative Director reports to the Executive Director of Marketing and Media Relations and is responsible for creating, designing, producing, editing and deploying effective video and graphic design consistent with the college's mission, vision and values.

Specific Position Duties

Assist the Executive Director to develop, refine, strengthen, implement, and evaluate marketing and communication strategies to manage and meet institutional enrollment, persistence, graduation, transfer and placement targets.

Responsible for the development of the creative strategy for the college

Provide direction to colleagues and to administration regarding brand identity

Use college-wide collaboration and stakeholder input to lead the design, creation and editing of institutional and enrollment marketing collateral that effectively promote the college's instructional and student support programs.

Supervise part- and full-time personnel involved in creative design including but not limited to print, web, video and digital collateral

Continuously evaluate, refine and develop the college's brand standard and brand identity.

Evaluate and measure effectiveness of creative campaigns

Develop visually cohesive marketing campaigns using creative graphic design that promotes the college brand

Develop and maintain dynamic digital, video and print assets that advance the college brand awareness and reputation by utilizing all media platforms

Ensure that video and graphic design is consistent with brand standards and promoted across all relevant platforms including social media, web, print publications, presentations, etc.

Ensure that video and graphic design is timely, relevant and dynamic

Supports college activities and special events through attendance and/or participation

Use interpersonal skills and make sound judgments

Carries out other duties as assigned

Minimum Qualifications

Bachelor's Degree from an accredited institution in marketing, journalism, communications and or related experience in the field

Strong computer skills (preferably Mac-based) with specific emphasis in software programs such as: Adobe Photoshop, In Design, Illustrator, Dreamweaver, Adobe Acrobat and Microsoft Office. Proficient in digital photography and videography including pre and post production

Understand requirements of pre-press production and printing technologies

Working knowledge of final print production

Willingness to work a flexible schedule

A strong commitment to the mission of the community college

A strong knowledge of community college marketing

Ability to effectively supervise and motivate personnel

Ability to work effectively with diverse student and employee populations

Excellent supervisory, administrative, communication, interpersonal and leadership skills

Ability to communicate effectively, both orally and in writing; define problems, collect and interpret data; and effectively present information to college leaders and direct reports

Must be a self-starter who is also capable of working as an integral part of the Marketing Communications team

Preferred Qualifications

Master's degree in marketing, journalism, communications or related field

Demonstrated experience in a higher education marketing management role

Reporting Relationship Work Hours

Posting Detail Information

Posting Number P00281P

Job Open Date 02/13/2023 Special Instructions Summary Quick Link for Internal Postings https: //

Supplemental Questions

Required fields are indicated with an asterisk ().

Documents Needed to Apply

Required Documents

  • Resume
  • Cover Letter
  • Transcripts
  • Optional Documents

    From this employer

    Recent blogs

    Recent news