Content Executive (Digital Engagement) (106658 -1122) . Job Reference: 1889071

University of Warwick
November 25, 2022
Contact:N/A
Offerd Salary:£27,929 - £31,411
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Job Ref.:N/A

Vacancy Type/Job category

Management & Professional

Department

Marketing Communications & Insight

Sub Department

Corporate Communications

Salary

£27,929 - £31,411 per annum

Location

University of Warwick, Coventry

Vacancy Overview

Permanent, full time role.

We are delighted to share an excellent opportunity to join the corporate communications team at the University of Warwick as a Content Executive (Digital Engagement).

This is an exciting time to be involved with the University's communications function as it undergoes a period of significant growth.

The Content Executive will be responsible for a wide range of digital engagement activities across the University's platforms in support of the wider communications strategy to create content that resonates with a variety of audiences increasing, reach, engagement and brand awareness of the University's news and stories.

The Content Executive will plan and produce creative engaging content, identify opportunities to engage with national themes, whilst advising academic, professional services and student communications on social media engagement.

To Apply:

Please apply for this role via the Ellwood Atfield website here including your CV and covering letter by 12pm on 25th November. For more information, contact rebecca@ellwoodatfield.com

Interview date: 06/12/2022.

Job Description

JOB PURPOSE

To build an engaged social media community, working across multiple platforms and creating content that resonates with different audiences – increasing and deepening reach, engagement and brand awareness. The role will provide advice and support across the organisation on how to produce and position digital content.

DUTIES & RESPONSIBILITIES

• To produce and schedule drumbeat content for the University's social media channels in alignment with the institutional communications strategy, considering analytics and brand guidelines. Identify opportunities to align with national themes and organisational priorities. Horizon scanning and piggybacking on news agenda/ audience activities to build an engaged community.

This involves planning and producing best in class content including podcast, image, graphics, video and text for core institutional channels – currently Instagram, Facebook, YouTube, Twitter and LinkedIn. Develops analytics reports to enable evaluation and a test and learn approach to content and campaign production.

• To advise academic, professional services and student communications on best practice approaches to social media engagement. Using insights to help develop and adapt content to be more effective.

• To contribute to the asset library by developing responses to regular engagement points raised by different audiences. Ensuring regular creative content is developed and used in line with our brand narrative.

• To create analytics reports on audience engagement and using insights to create relevant content for each channel.

• Implement a risk management approach on institutional/community issues– monitoring social media conversations and implementing prepared communications when required.

• Working in a virtual team across MCI, proactively contributing to and shaping marketing & communications projects and campaigns to support strategic objectives using an assigned budget and motivating and developing cross- functional teams to deliver results.

Person Specification

The Person Specification focuses on the knowledge, skills, experience and qualifications required to undertake the role effectively. This is measured by (a) Application Form, (b) Test/Exercise, (c) Interview, (d) Presentation.

Essential Criteria 1

Educated to degree level or equivalent experience. (a)

Essential Criteria 2

Experience of working in an online media/communications environment across multiple channels. (a,c)

Essential Criteria 3

Experience of creating and editing podcasts, engaging video, social media and written content. (a,c)

Essential Criteria 4

Experience of creating an online community. (a,c)

Essential Criteria 5

Experience of using social media evaluation to devise and adapt drumbeat content and producing regular impact reports. (a,c)

Essential Criteria 6

Experience of building relationships with influencers and thought leaders on social media content. (a,c)

Essential Criteria 7

Experience of risk management. (a,c)

Essential Criteria 8

Excellent knowledge of social media platforms and analytics tools. (a,c)

Essential Criteria 9

Understanding of current trends in social and community communications and digital marketing. (a,c)

Essential Criteria 10

Strong project and time management skills and an ability to manage priorities. (a,c)

Essential Criteria 11

An ability to think creatively and adapt tone of voice and content type for different audiences and purposes. (a,c)

Essential Criteria 12

Demonstrable copywriting skills in creating and curating compelling content with high levels of accuracy. (a,c)

Essential Criteria 13

Understanding of communications principles, branding and online corporate identity. (a,c)

Essential Criteria 14

Excellent written and verbal communication will be essential. (a,c)

Essential Criteria 15

Excellent interpersonal and team working skills, confident and persuasive communicator. (a,c)

Desirable Criteria 1

CIPR, CIM or other communications and marketing qualifications. (a,c)

Desirable Criteria 2

Experience of working within a higher education context. (a,c)

Desirable Criteria 3

Experience of line management. (a,c)

Desirable Criteria 4

Experience of using Adobe Premier Pro or similar. (a,c)

Desirable Criteria 5

Ability to storyboard. (a,c)

Further Particulars

The post holder will have visibility of the corporate communications budget when needed and will be responsible for ensuring that projects and activities come in on budget.

The post holder will take direction from the Digital Engagement Officer but will be expected to plan drumbeat content. They will need to manage work and act independently to clear parameters, updating and calling for advice/support when needed. They will also need to work closely with colleagues across the wider team and department to share content and coordination production and provide expert advice and guidance.

For further information about the University of Warwick, please read our University Further Particulars.

For further information about the department, please visit the departmental website.

Warwick is committed to building an organisation of mutual respect and dignity, promoting a welcoming, diverse and inclusive working and learning environment. We recognise that everyone is different in a variety of visible and non-visible ways, and that those differences are to be recognised, respected, and valued. Where possible, we go beyond legislation to provide a place where everyone can thrive, supporting all staff to achieve their full potential. We aspire to remove economic, social and cultural barriers that may otherwise prevent people from succeeding.

We therefore welcome and encourage applications from all communities regardless of culture, background, age, disability, sex/gender, gender identity or expression, ethnicity, religion/belief, or sexual or romantic orientation. To find out more about our social inclusion work at Warwick visit our webpages here.

The University of Warwick holds an Athena SWAN Silver award; a national initiative to promote gender equality for all staff and students. Further information about the work of the University in relation to Athena SWAN can be found at the following link: Athena Swan (warwick.ac.uk)

The University of Warwick is one of the six founder institutions of the EUTOPIA European University alliance, whose aim is to become by 2025 an open, multicultural, confederated operation of connected campuses.

Right to work in the UK

If you do not yet have the right to work in the UK and/or are seeking sponsorship for a Skilled Worker visa in the UK points-based immigration system please click on this link which contains further information about obtaining right to work in the UK and details about eligibility for sponsorship for a Skilled Worker Visa.

Recruitment of Ex-Offenders Policy

As an organisation using the (DBS) Disclosure and Barring Service to assess applicants' suitability for positions of trust, the University of Warwick complies with the DBS Code of Practice and undertakes not to discriminate unfairly against any subject of a Disclosure on the basis of a conviction or other information revealed. More information is available on the University's Vacancy pages and applicants may request a copy of the DBS Code of Practice.

Closing Date

25 Nov 2022

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