Goshen College invites applications for a full-time Communications and
The Communications and Marketing Manager is responsible for implementing key
activities of Goshen College's communications and marketing strategy and
operations as a writer/editor (news, emails, features), social media
accounts manager, events promoter and point person for media relations. They
are an institutional storyteller and sharer of institutional messaging, using
written, visual and social tools to produce and share those stories, the news
This position is responsible for communicating about Goshen College to
internal and external constituents through professionally written
communications, shared through traditional (news releases) and electronic
(email, web and social media) channels. This position implements marketing
plans, including communication flows (particularly for enrollment and
advancement) and advertising.
This is a full-time, salary exempt position eligible for full benefits
including medical, dental, vision, retirement, life, FSA, paid parental leave,
vacation and sick leave, and tuition discounts. See more benefits details
Storytelling, news writing and editing – 40%
Planning, writing and editing feature and news stories to help achieve
increased positive awareness and visibility of Goshen College locally,
regionally and nationally.
Seek regular contact with student leaders, faculty and staff to identify
compelling stories for pitching to media and sharing in print and
electronic mediums that promote the mission, vision and core values of the
Distribute news releases and maintain media lists, including for sharing
Attend campus events and report on campus news, some of which may take
outside of normal business hours.
Produce monthly “Bulletin Points” emails for alumni, donors, parents and
employees to stay engaged with the news and opportunities at GC.
Curate and maintain content to keep goshen.edu/news relevant and up to
Assist the Director of Communications and Marketing during crises or high-
profile GC events on/off campus – contribute to problem solving and
demonstrate ability to communicate honestly without compromising
Serve as an Assistant Editor (editing news, writing features) for GC's
magazine, The Bulletin, published twice annually. Serve as Editor for the
monthly e-newsletter, Bulletin Points, for alumni, friends, parents and
Work closely with the team from the Communications and Marketing Office,
as well as others on campus, to identify creative new ways to promote
Goshen College. Bring enthusiasm for GC initiatives and help identify
better and more effective ways of delivering news to appropriate publics.
Recruit, train and supervise writing workers/interns during the school
year and the summer, meeting with them regularly, distributing information
and other materials, and editing their work.
Marketing Coordination – 35%
Ensure timely and accurate implementation of the annual traditional
undergraduate and adult/graduate communication flow plans (email and
Ensure timely and accurate implementation of the annual advertising plan;
including vendor communications and coordination.
Ensure timely and accurate implementation of the annual events marketing
plan: coordinating production of semi-annual campus events mailings,
monthly events posters, monthly events emails, and all paid promotion of
Ensure timely and accurate implementation related to any promotional
emails needing to be distributed by the office or for campus clients.
Draft and/or proofread marketing and communications copy as needed for
various channels (e.g. email, website, digital ads, radio, print, news
releases, alumni magazine).
Initiate design requests with the Graphic Designer to develop artwork for
marketing and communications pieces.
Plan and implement basic content updates to the Goshen College website and
social media sites, including handling basic content change requests made
by campus clients.
Coordinate the ordering of GC branded giveaways.
Provide support on various communications and marketing projects as
Social media management – 20%
Assist with Goshen College's institutional social media presence. Share
Goshen College content produced both in-house and externally on relevant
institutional social media platforms (Facebook, Twitter, Instagram,
Help maintain GC's brand through social media “listening,” monitoring and
Miscellaneous – 5%
Review and approve submissions to the Communicator email each day – making
sure they meet established guidelines for inclusion.
Regular administrative tasks: Monitor the office's email account,
coordinate office mail, order and maintain appropriate office supplies and
equipment; and process timely payment of all invoices and credit card
Student assistants: social media assistants, writing assistants
Minimum Education: Bachelor's degree, preferably in communications,
public relations, journalism, marketing or a related field
Experience: 1 year of relevant experience
Strong writer and editor; particularly for audience-centered and action-oriented web and marketing content. Superior English usage, spelling, punctuation and vocabulary.
Demonstrated experience with very basic HTML and web content management
Highly organized and detail-oriented; able to complete tasks accurately and on time
Ability to excel under deadline pressure and cope well under stress; to prioritize work; to handle a variety of projects simultaneously
A positive, solutions-oriented and flexible attitude; including an ability to relate well to internal and external clients and vendors
Ability to work well independently as well as part of a team
Ability to maintain absolute confidentiality
Ability and willingness to learn new skills as needed
Experience: 2-3 years of relevant, full-time professional experience
Experience with WordPress and email marketing systems
Experience with marketing analytics applications, including Google
Experience with basic use of Adobe Photoshop
Proficiency in speaking and writing Spanish
Interest in higher education (college) environment
Use highly developed verbal communication skills
Candidates must be committed to the community standards, mission and core
values of Goshen College.
About Goshen College:
Goshen College is a liberal arts institution dedicated to the development of
informed, articulate, sensitive and responsible Christians. It is nationally
ranked for its study abroad programs. As a ministry of the Mennonite Church,
the institution seeks to integrate Christian values with educational and
professional life. Goshen College has adopted five core values around which
programs are built: 1) Christ-centered; 2) Passionate Learners; 3) Servant
Leaders; 4) Compassionate Peacemakers; and (5) Global Citizens. The college
is located in the heart of Elkhart County within several hours of Chicago,
Indianapolis and Detroit. Residents of Goshen enjoy a culturally diverse
small-town atmosphere with an active arts community, a vibrant downtown, the
Maple City Greenway network of bicycle paths, and affordable housing prices.
How to apply:
Please be sure to provide all required materials noted below, as incomplete
applications may not be considered. Application materials may be attached
to the Professional Staff and Staff Application Form or sent electronically to
Complete and submit the online Professional Staff Application Form
Letter of application
List of three professional references with contact information
Review of applications will begin immediately and continue until the
position is filled. With a commitment to building a diverse faculty and
staff, underrepresented persons are encouraged to apply.
Goshen College is an equal opportunity employer, committed to enhancing
diversity across the institution. Goshen College does not discriminate on the
basis of race, color, national or ethnic origin, sex, disability, age, sexual
orientation, gender identity or any legally protected status. To protect the
welfare and provide for the safety of the students, employees, visitors, and
resources of Goshen College, background checks are conducted by the Office of
Human Resources on all new and re-hired employees.
1700 S. Main Street
Goshen, IN 46526-4795
E-mail: [email protected]
Telephone: (574) 535-7111